February 24, 2014
February 23, 2014
February 22, 2014
Northbrook, IL — In an era when people are doing all they can to pinch pennies and save money, the do-it-yourself movement has seen a surge in
Northbrook, IL – Prime Publishing, LLC was recently recognized by consulting firm, Mequoda, for its use of paid advertorials, providing valuabl
Northbrook, IL – RecipeLion.com has been recognized by the Mequoda group, a consulting service for online publishing. RecipeLion's unique visit
e-Mail Newsletters – Opt-in newsletter subscribers that deliver a scaled, quality audience are engaged in topics pertinent to their home and lifestyle.
Fact: Consumers prefer e-mail as a primary method of communications in their personal and business capacities. According to Lyris Labs and The Economist, 52% of consumers put e-mail newsletters in their top three preferred methods of communication. In fact, 37% would put e-mail newsletters as number one over social media, word of mouth, mobile communication, and more.
A recent report from LiveIntent notes that 91% of consumers still check their e-mail daily and remains 40x more effective for marketing than Facebook and Twitter combined. Likewise, marketing company Custora found that e-mail consumers were 11% more valuable than the average consumer, especially when acquiring new business.
Ad spending for e-mail newsletters is predicted to continue to rise in 2014, according to eMarketer, to $177.76 billion, an increase of 3.9% over 2013.
A complete list of our e-mail newsletters can be found here.