June 30, 2014
June 17, 2014
June 16, 2014
Northbrook, IL — Popular craft blogger, Tanner Bell, visited the Prime Publishing offices during the last week of July 2014, working closely wi
Northbrook, Illinois – With the fall and winter holiday season approaching, it’s time to start planning. The 101 Days of Holiday Recipes and
Northbrook, IL — As more web sites adjust their site layouts to accommodate for the increasing number of consumers absorbing data via portable
e-Mail Newsletters – Opt-in newsletter subscribers that deliver a scaled, quality audience are engaged in topics pertinent to their home and lifestyle.
Fact: Consumers prefer e-mail as a primary method of communications in their personal and business capacities. According to Lyris Labs and The Economist, 52% of consumers put e-mail newsletters in their top three preferred methods of communication. In fact, 37% would put e-mail newsletters as number one over social media, word of mouth, mobile communication, and more.
A recent report from LiveIntent notes that 91% of consumers still check their e-mail daily and remains 40x more effective for marketing than Facebook and Twitter combined. Likewise, marketing company Custora found that e-mail consumers were 11% more valuable than the average consumer, especially when acquiring new business.
Ad spending for e-mail newsletters is predicted to continue to rise in 2014, according to eMarketer, to $177.76 billion, an increase of 3.9% over 2013.
A complete list of our e-mail newsletters can be found here.