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Editor
Full-Time
June 30, 2014
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Digital Media Salesperson
Full-Time
June 17, 2014
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Editorial Apprentice
Full-Time
June 16, 2014
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News

Prime Publishing Launches Innovative Web Magazine August 25 , 2014

Northbrook, IL – Prime Publishing has expanded its reach in the crafting community with the launch of its brand new digital subscription magazi

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Craft Blogger, Tanner Bell, Visits Prime Publishing August 14 , 2014

Northbrook, IL — Popular craft blogger, Tanner Bell, visited the Prime Publishing offices during the last week of July 2014, working closely wi

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101 Days of Holiday Recipes and Crafts Newsletter Releases First Free eBook August 12 , 2014

Northbrook, Illinois – With the fall and winter holiday season approaching, it’s time to start planning. The 101 Days of Holiday Recipes and

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e-Mail Newsletters

e-Mail Newsletters – Opt-in newsletter subscribers that deliver a scaled, quality audience are engaged in topics pertinent to their home and lifestyle.

Fact: Consumers prefer e-mail as a primary method of communications in their personal and business capacities. According to Lyris Labs and The Economist, 52% of consumers put e-mail newsletters in their top three preferred methods of communication. In fact, 37% would put e-mail newsletters as number one over social media, word of mouth, mobile communication, and more.

A recent report from LiveIntent notes that 91% of consumers still check their e-mail daily and remains 40x more effective for marketing than Facebook and Twitter combined. Likewise, marketing company Custora found that e-mail consumers were 11% more valuable than the average consumer, especially when acquiring new business.

Ad spending for e-mail newsletters is predicted to continue to rise in 2014, according to eMarketer, to $177.76 billion, an increase of 3.9% over 2013.

A complete list of our e-mail newsletters can be found here.