The relationship between these two media companies has translated into a more dynamic online presence for their new entity. With the marketing and Internet expertise of Prime Publishing, the Mr. Food organization is now able to offer its millions of fans worldwide even more ways to obtain and use its food-related information.

Art Ginsburg, aka “Mr. Food,” is the originator of quick & easy cooking. The new mrfood.com Web site features thousands of “quick & easy” recipes that have been the Mr. Food trademark for more than 30 years. In addition, the site features video of the Mr. Food TV shows, lush food photography and helpful kitchen tips plus all-new online food features, eNewsletters, eCookbooks, and opportunities for fans to rate, comment on and share the no-fuss recipes.

Steve Ginsburg, CEO of Ginsburg Enterprises Incorporated, said, “Along with our TV affiliate partners, we want to be the first online source consumers turn to for quick & easy recipes and help with no-fuss meal-planning.”

“We are excited about working with Mr. Food and bringing an enormous amount of content and video to consumers through the MrFood.com Web site and eNewsletters,” said Stuart Hochwert, President and Founder of Prime Publishing LLC. “Our proprietary Web Site Content Management Systems and Opt-In E-Mail Consumer Newsletter Technology will provide consumers with even easier access to their favorite Mr. Food recipes.”