Prime Publishing LLC

Welcome to Prime Publishing LLC

Prime Publishing LLC is a leader in building multi-platform brands that inform, inspire, and engage highly coveted consumer audiences. Meeting at the intersection of information and engagement, the Prime Publishing brands—all powered by innovation—span digital websites, e-mail newsletters, social media, licensing, e-commerce, business information, and marketing services. Our diverse group of cooking and crafting properties allows Prime Publishing to strategically cross-pollinate and create unique business models that help drive its aggressive growth.

Our proprietary technology aims to enhance creativity, information sharing, and collaboration. Our niche, web-based communities and related services, such as video, blogs, social media, content creation, and e-mail newsletters, help provide connections to our consumers.

The Prime Publishing editorial team aggregates and creates extensive information for women and families. With a flexible, scalable, and proprietary content management platform, Prime Publishing offers consumers the ability to share information through online communities, enjoy their passions, and make informed purchasing decisions.

Our team of trusted experts keeps visitors up to the minute with information on the latest ideas, developments, and trends. Our sites were designed with real people in mind. We have easy-to-use interactive tools, clear visuals, step-by-step instructions, and money-saving suggestions. It makes everyone’s life easier and more enjoyable.

Quick Facts:

– Cooking and crafting websites, communities, and content newsletters reaching an active demographic audience.

– There are over 72 million page views monthly by consumers, consisting of projects, recipes, and content articles.

– More than 7.6 million readers subscribe to our daily content eNewsletters.

– Over 600,000 incoming links from websites, media outlets, and social media.

– Over 2.4 million followers/subscribers on Facebook, Pinterest, Twitter, YouTube and Google+.

– In-house video studio, craft studio, test kitchens and 45+ full-time editors in Northbrook show our commitment to creating quality content.

Random Thoughts

E-mail is about 1:1 people-based marketing.  People subscribe to, open, and read emails.  And because email is people based, brands can tie tremendous amounts of data, including transactional behavioral data points, to an individual profile that can be used for segmentation and targeting on a real 1:1 basis. Just look at the scale and reach of major retailers in the US who are shifting from Sunday inserts to 1:1 e-mail mailings. Targeting active consumers provides an ROI that is unmatched by any other marketing channel in existence.

Consumers still prefer e-mail as a primary method of communications, according to a new study by Habeas. “E-mail is still vital, and it will continue to be,” said Des Cahill, CEO of Habeas Inc., of the fact that 67% of respondents prefer e-mail as a communications channel compared with other online vehicles and 65% believe this will continue in the next five years.

There is a growing sophistication of Internet users, who are spending less time at portals and directly seeking specialized content at more focused sites. The consumer market is clearly fragmenting.

Not too long ago CBS, NBC and ABC networks controlled over 90% of all broadcast dollars due to their mass consumer reach. As cable television gave consumers choice, networks share of broadcast dollars declined. Today, this number continues to fall and network television gets less than 50% of broadcast advertising dollars. As well, television has lost broadcast dollars to other media, primarily the Internet.