Prime Publishing LLC

Welcome to Prime Publishing LLC

Prime Publishing LLC is a leader in building multi-platform brands that inform, inspire, and engage highly coveted consumer audiences. Meeting at the intersection of information and engagement, the Prime Publishing brands—all powered by innovation—span digital websites, e-mail newsletters, social media, licensing, e-commerce, business information, and marketing services. Our diverse group of cooking and crafting properties allows Prime Publishing to strategically cross-pollinate and create unique business models that help drive its aggressive growth.

Our proprietary technology aims to enhance creativity, information sharing, and collaboration. Our niche, web-based communities and related services, such as video, blogs, social media, content creation, and e-mail newsletters, help provide connections to our consumers.

The Prime Publishing editorial team aggregates and creates extensive information for women and families. With a flexible, scalable, and proprietary content management platform, Prime Publishing offers consumers the ability to share information through online communities, enjoy their passions, and make informed purchasing decisions.

Our team of trusted experts keeps visitors up to the minute with information on the latest ideas, developments, and trends. Our sites were designed with real people in mind. We have easy-to-use interactive tools, clear visuals, step-by-step instructions, and money-saving suggestions. It makes everyone’s life easier and more enjoyable.

Quick Facts:

– We operate 45+ cooking and crafting websites, communities, and content newsletters reaching an active demographic audience.

– We generate over 72 million page views monthly consisting of projects, recipes, and content articles.

– More than 6.1 million readers subscribe to our daily content eNewsletters.

– Over 600,000 incoming links from websites, media outlets, and social media.

– Over 2.4 million followers/subscribers on Facebook, Pinterest, Twitter, YouTube and Google+.

– In-house video studio, craft studio, test kitchens and 30+ full-time editors in Illinois, Florida and Pennsylvania show our commitment to creating quality content.

Random Thoughts

E-mail is about 1:1 people-based marketing.  People subscribe to, open, and read emails.  And because email is people based, brands can tie tremendous amounts of data, including transactional behavioral data points, to an individual profile that can be used for segmentation and targeting on a real 1:1 basis. Just look at the scale and reach of major retailers in the US who are shifting from Sunday inserts to 1:1 e-mail mailings. Targeting active consumers provides an ROI that is unmatched by any other marketing channel in existence.

DMA Insight says that 99% of us check our e-mails every day, and in fact the typical person checks his/her e-mail 20 times every day. When the only way to get e-mail was on your desktop computer, people would check it periodically. But now that e-mail is available 365/24/7 on your smartphone, people have actually expanded their use of e-mail. And according to E-Marketer, the median ROI of e-mail marketing is four times greater than any other digital marketing channel.

There is a growing sophistication of Internet users, who are spending less time at portals and directly seeking specialized content at more focused sites. The consumer market is clearly fragmenting.

Not too long ago CBS, NBC and ABC networks controlled over 90% of all broadcast dollars due to their mass consumer reach. As cable television gave consumers choice, networks share of broadcast dollars declined. Today, this number continues to fall and network television gets less than 50% of broadcast advertising dollars. As well, television has lost broadcast dollars to other media, primarily the Internet.