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News

FaveCrafts Sees Continued Growth with Online Crafting Classes May 17 , 2021

Northbrook, IL - Prime Publishing used to host in-person classes, seminars, events and how-to opportunities. Their four in-house cooking and cra

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FaveCrafts Studio Live Sees Continued Success with Virtual Events February 08 , 2021

Northbrook, IL — Attendance records were shattered last month for FaveCrafts Studio Live. During January, more than 5,000 crafters came togeth

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Prime Publishing Rises to Challenges of 2020 December 28 , 2020

Northbrook, IL Prime Publishing had an incredibly busy 2020, rising to the challenges of the Covid-19 pandemic and engaging its readers in ex

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AllFreeCrochet Celebrates 10th Birthday With Landmark Promotion

July 31 , 2020

Northbrook, IL – To mark its 10th year in business, AllFreeCrochet hosted a month-long promotion in June featuring 30 new patterns from reader-favorite crochet designers and brands. The first event of its kind for Prime Publishing, this landmark celebration engaged fans on the AllFreeCrochet website, on social media, and in email newsletters, generating more than 270,000 pageviews over the course of its monthlong run.   

Each day from June 1, 2020 through June 30, 2020, a new pattern was revealed on the AllFreeCrochet Birthday Celebration hub page, as well as in the Hooked on Crochet newsletter, which mails to more than 200,000 active subscribers daily. Patterns included reader favorites such as crochet blankets, hats, sweaters, amigurumi, and more. Twenty of AllFreeCrochet’s top bloggers provided patterns for the promotion, along with companies including Darn Good Yarn and LoveCrafts.

The Birthday Celebration also included two giveaways where readers had a chance to win prizes from Darn Good Yarn and LoveCrafts. Darn Good Yarn offered a $100 gift card and LoveCrafts offered 20 balls of their new Paintbox 100% Worsted yarn. In total, the two giveaways received more than 21,000 pageviews and more than 12,000 entries.

“Sharing 10 new crochet patterns with our readers to celebrate AllFreeCrochet’s 10th Birthday was the original goal for this event, but we were so blown away by the enthusiasm and talent of so many crochet designers and yarn companies that we were able to feature a new pattern every single day of our birthday month,” said Laura Piantanida, editor of AllFreeCrochet and the organizer of the promotion. “AllFreeCrochet’s 10th Birthday Celebration was an amazing reflection of the creativity and support we have received from the passionate crochet community over the past ten years. This constant support from our crochet family has enabled AllFreeCrochet to become the crochet-lover’s oasis it is today.”