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News

Prime Publishing Wins Two Email Hero Awards February 24 , 2020

Northbrook, IL— Prime Publishing received two honors in the second-annual Email Hero Awards, which recognizes the best of the best in email ma

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Prime Publishing Hosts Fifth Annual Prayer Shawls for Charity Drive December 30 , 2019

Northbrook, IL — AllFreeCrochet and AllFreeKnitting proudly partnered with Rush University Medical Center and JourneyCare during November

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Prime Publishing Launches SEO Consultation Services November 20 , 2019

Northbrook, IL — Prime Publishing, LLC is pleased to announce the launch of its search engine optimization (SEO) consultation services for blo

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Consumers Prefer E-mail Communications

June 21 , 2013

Northbrook, IL — New communication avenues develop at a rapid pace in today’s digital world.  Advertising brands have options when getting the consumers attention: text messages, blogs, social media, and more. Despite companies’ desire to jump aboard the trendiest tools, new research conducted by Lyris Labs and The Economist determined that 37% of consumers still prefer to learn about different brands through e-mail, more so than personal referrals from loved ones, social media, mobile devices, and more.

After the initial engagement, 52% of consumers reveal that e-mail remains one of the top three preferred communication platforms for brands during post-purchase follow-up, making it one of the strongest ways for advertisers to get their product and ensuing message across. By using personalization techniques to further tailor advertising to each consumer, advertisers can capitalize on available marketing research to maximize cost per revenue.

The demographic of these e-mail supporters may also come as a shock. The e-mail marketing field appeals to younger consumers as well (20–30-year-olds) who ranked e-mail communications as the second most-preferred form of brand outreach. Despite the powerful presence of younger consumers on social media, only 5% look to social media for brand engagement.

The value of e-mail marketing continues to appeal to consumers of all ages, confirming its place as one of the most powerful marketing resources available for developing and maintaining brand-to-consumer relationships.