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News

Prime Publishing Wins Two Email Hero Awards February 24 , 2020

Northbrook, IL— Prime Publishing received two honors in the second-annual Email Hero Awards, which recognizes the best of the best in email ma

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Prime Publishing Hosts Fifth Annual Prayer Shawls for Charity Drive December 30 , 2019

Northbrook, IL — AllFreeCrochet and AllFreeKnitting proudly partnered with Rush University Medical Center and JourneyCare during November

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Prime Publishing Launches SEO Consultation Services November 20 , 2019

Northbrook, IL — Prime Publishing, LLC is pleased to announce the launch of its search engine optimization (SEO) consultation services for blo

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Digital Advertising Gaining Ground

April 18 , 2013

Northbrook, IL — U.S. digital advertising revenue has, once again, reached an all-time high in 2012, securing its place as the second largest source of U.S. ad spending, just behind broadcast TV. An annual report released by the Interactive Advertising Bureau reveals that Internet advertising revenue has risen 15% from 2011 for a total of about $36.6 billion in spending.

There were a few areas that showed particularly impressive areas of growth: mobile and digital video advertising. Mobile advertising revenue rose by over 112% from 2011 to 2012 while digital video advertising rose 27.8%. Nearly 40% of digital video advertising’s gains resulted from budgetary transfers from TV to digital, demonstrating the shifting trends of the business.

Further research reveals the rise of search ad revenue and display ad revenue which combined to represent 79% of the total digital ad revenue. Additionally, retailers and financial services were the leading industries in Internet ad spending, accounting for a combined 33%.