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E-Mail Newsletters Making a Huge Impact in Advertising
March 01 , 2012Northbrook, IL — We have always known based on opens and clicks that ads placed in our cooking and crafting newsletters produce high ROI’s for our clients. LiveIntent is a firm that places ads on behalf of hundreds of companies in our content newsletters. They have just released a study that further proves that advertising in e-mail newsletters is one of the most powerful and impactful sources of advertising.
The study determined that the average LiveIntent reader spends 28.3 seconds viewing each email. This means that the average view-time in email is comparable to commercials on TV, but far more measurable. According to the study, this time is far greater than all other forms of off-line and on-line media – including radio and display ads.
Advertisers would be able to hold the attention of an e-mail reader for nearly the same amount of time as the standard 30-second advertisement–the target for many advertising companies. By choosing to invest in targeted niche content newsletters, companies can reach a more attentive audience for a longer period of time, increasing the likelihood that their messages and valuable monetary resources will not go to waste. Advertising in email subscriptions are quickly leaping to the forefront in the minds of savvy marketers.