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Digital Content Editor
March 4, 2020
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Editorial Apprentice
March 3, 2020
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Digital Media Salesperson
March 3, 2020
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AllFreeSewing Celebrates National Sewing Month 2020 October 20 , 2020

Northbrook, IL – Prime Publishing’s annual National Sewing Month promotion in September has concluded its seventh year. Throughout the month


Prime Publishing Hosts Cards for Veterans Charity Drive October 03 , 2020

Northbrook, IL – From October 3 - November 11, 2020, Prime Publishing is hosting a Card Drive for Veterans through its website


AllFreeCrochet Celebrates 10th Birthday With Landmark Promotion July 31 , 2020

Northbrook, IL – To mark its 10th year in business, AllFreeCrochet hosted a month-long promotion in June featuring 30 new patterns from reader


About Us

Prime Publishing LLC creates women’s lifestyle content in the cooking and crafting niches. We are a leader in building multi-platform brands that inform, inspire, and engage highly coveted consumer audiences. Meeting at the intersection of information and engagement, our brands — all powered by innovation — span digital web sites, e-mail newsletters, social media, licensing, e-commerce, business information, and marketing services. Our group of over 35 owned and operated cooking and crafting properties deliver over 30 million page views monthly. More than 5.1 million readers subscribe to our daily content eNewsletters.

Prime Publishing LLC was established in 1995 as a traditional niche book publishing company. We created our first web site in 1996 to promote books that were sold at bookstores nationally, including Amazon, Borders, Barnes & Noble, and direct to consumers. We relaunched in 2009 with a focus on cooking and crafting content – exclusively on-line.

Our model is based on web sites, related opt-in e-mail consumer newsletters, and communities, which consists of blogs, how-to videos, and social media, like Twitter, Pinterest, and Facebook. Our goal is to create engaging communities around each niche topic.

In 2009, we created the strategic plan to launch as a free crafting resource for consumers looking for tips and projects. Areas covered include beads, crochet, knitting, sewing, and more. was also created in 2009 as a recipe resource. With over 40,000 free recipes, consumers can enjoy their favorites from pork chops to meat loaf to slow cooker recipes.

In 2010, we launched,,,, and We also launched our first eCommerce store, with over 92,000 SKUs in stock.

We also created a joint venture in 2010 with Mr. Food, a 30-year-old nationally syndicated TV show. CBS-TV manages the syndication; we manage the digital properties including, e-mail newsletters, and social media.

In 2011, we created niche cooking and crafting sites including,,,,, and

Our growth continued at a rapid pace. 2012 and 2013 saw additional food and craft web sites launched, including sites on paper crafts, wedding ideas, kids’ crafts, dessert recipes, and diabetic recipes.

In 2014, we continued to grow and added over 100,000 new e-mail newsletter subscribers weekly. And, we launched our first digital magazines, and Each interactive digital issue is optimized for tablets and features top-rated projects, gorgeous photography, step-by-step instructions, patterns, charts, video, and more. Each magazine is published six times per year and sold exclusively on our site and through the iTunes store.

In 2015, we continued to add new e-mail newsletters including Craft Pattern of the Day, Crochet Pattern of the Day, Knitting Pattern of the Day, Recipe of the Day, and Sewing Pattern of the Day. Our brand new, state-of-the-art TV-Video Studio was built, and features a full working kitchen and craft studio. Our in-house team creates professional videos every day for our cooking and crafting audiences. We also introduced these websites to consumers:,,,

In 2016, we continued to grow organically, through partnerships and through acquisition. We added more craft studios and test kitchens. This enhanced our ability to create great content on-line and through videos with our in-house team and with leading experts who come to our studios. In addition, we took over from Macmillan Publishing and in just weeks doubled site, social, newsletter, and organic traffic.

In partnership with Ebner Publishing International, one of the largest newspaper and magazine publishers based in Europe we launched and, part of a new Luxury Group. We were proud to partner with Ebner, a 250 year old well-regarded international publishing company.

We also acquired the magazine assets of Stackpole Publishing through our sister company, Ampry Publishing LLC. We were excited to welcome Rug Hooking Magazine and Wildfowl Carving Magazine to the growing portfolio. In addition, we also acquired related book publishing assets, with Rug Hooking and Wildfowl Carving books now available at leading on-line and retail book stores and craft stores.

In 2017, we launched a series of print cookbooks in partnership with St. Martin’s Press, a Macmillan Publishing company, under the RecipeLion brand. These are sold on QVC, on-line, and at retailers including book stores, warehouse clubs, big box retailers, mass merchants and more.

In 2018 we launched five free e-mail newsletter titles, including Faithfully Homemade, a new Crochet title, and a gardening title. We also re-launched our digital magazine iLikeCrochet as a club with collections, magazines and books. Finally, we launched our RecipeLion Cooking Club, which features videos, classes and recipes with new classes all the time.

In summary, we are a leading Internet Media Company that operates web site communities, e-mail newsletters, and premium content in niche areas such as crafting, home décor, healthy eating, and cooking. With a flexible and scalable platform, Prime Publishing operates a rapidly growing network of web sites that offers consumers the ability to get inspired, share information through extensive online communities, and make informed purchasing decisions. Our platform has been designed by our longstanding technology partner, Cindur Inc. (formerly Tigre LLC) . They have played an integral part in our growth by providing web hosting, programming, and related site services..

To see what our subscribers and bloggers have to say about working with Prime and about their experiences with our sites, newsletters, and social media, click here.

To find out more information about trade shows and conferences we attend, click here.

To find out more information from charity drives we participate in, click here.

Prime Publishing LLC is proud of its relaxed and friendly work environment. The employees love to show off their flair for creativity with various themed dress-up days. Check out some of our most recent events to see why you should join the team at Prime Publishing LLC.

The employees of Prime Publishing regularly attend trade shows, conferences, and other fun events to stay up-to-date on exciting innovations in the field and connect with fellow craft and food enthusiasts. Check out some pictures from a few of the latest events we’ve attended!

Proud Members and Supporters of:

  CHA-Logo-2  TNNA-Logo  Craft-Yarn-Council

Warm-Up-America  SIPA


We are registered to do business in the State of Illinois. Our corporate registration is located here.