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Prime Publishing Receives Honorable Mentions at Email Hero Awards
February 19 , 2019Northbrook, IL – Prime Publishing received two Honorable Mentions in Return Path’s first-ever Email Hero Awards program, announced on February 13th. Out of more than 50 submissions, Prime Publishing was selected for awards in two categories: Best Winback Campaign and Best Offer Email.
The Best Offer Email was produced by Prime Publishing’s Marketing Department. It featured a promotion of I Like Crochet’s New Year’s Super Sale and featured a GIF, a short creative to reduce scrolling, a prominent call-to-action. These features led the email to generate 274 orders for the premium content magazine.
The Best Winback Campaign was also produced by Prime Publishing’s Marketing Department. It featured an email sent to readers encouraging them to stay subscribed to Prime’s newsletters. The focal point of the campaign was a photo of a sad-looking puppy dog, with the copy ‘It’s been a while since we’ve heard from you! Would you like to continue receiving emails from us?’.
The Email Hero Awards were selected by a judging panel consisting of four Return Path email experts and a member of the Email Experience Council (eec) Member Advisory Committee. Other brands and companies among the winning submissions included AARP, Frontier Airlines, Mercedes-Benz USA, and SPCA International.
Return Path is the world’s leading email data solutions provider and an expert in email deliverability. They work with email service providers to help email marketers drive better response and increase revenue.