Prime Publishing LLC

AllFreeCrochet Joins Craft Yarn Council for SuperScarf Campaign

Northbrook, IL — To welcome the fall, Prime Publishing LLC joins the Craft Yarn Council for their new Super Scarf campaign promotions. The promotion is a joint effort of Prime Publishing editors and talented bloggers Amy Ramnarine, Heidi Gustad, Jessica Potasz, and Marie Segares who created four new patterns for the campaign. These patterns, both crochet and knit, are exclusively available on AllFreeCrochet, AllFreeKnitting, I Like Crochet and I Like Knitting. This promotion also features social media shout outs to our 733k Facebook fans and a blog feature on Stitch and Unwind.

The super scarf is an oversized scarf and can be crocheted or knitted in the same way as most other scarves. With the changing of the seasons and the return of scarves and chunky knits, the Craft Yarn Council and Prime Publishing saw an opportunity to expand and grow the scarf trend – quite literally. Worked up using patterns of all difficulties and colors, the super scarf is the perfect fall and winter accessory. Be sure to check out all four exclusive patterns: the Galactic Grape Crochet Super Scarf, the Coastal Redwood Crochet Super Scarf, the Cozy Plaid Knit Super Scarf, and the White Knit Super Scarf.

FaveCrafts Releases New Adult Coloring Book

Northbrook, IL – FaveCrafts.com and Prime Publishing LLC are happy to announce the release of FaveCrafts latest free eBook, 15 Free Printable Coloring Pages for Adults. This collection of free coloring pages was a team effort between the FaveCrafts editor, Kaylee Pope, the Prime Publishing LLC graphic design team, and talented bloggers and designers. Since 2015, the demand for coloring books has grown. Every day users search for coloring pages on FaveCrafts.com. While adult coloring books and pages are no rare commodity in the crafting world, adult coloring books can cost up to $25 in-store. Always hoping to provide 5 minutes of free fun to its readers, FaveCrafts saw an opportunity to provide a budget-friendly option for coloring book enthusiasts.

The brand new eBook features 15 coloring pages ranging from animal designs to popular mandala designs. Additionally, the free eBook includes full-length articles from the FaveCrafts team exploring the adult coloring books as a new therapy and helpful hints on how to get the most out of your coloring experience.  Many consumers report that adult coloring books are a calming distraction from hours spent tapping and swiping screens, watching TV and staring at computer screens.

Nielsen Bookscan estimates that some 12 million adult coloring books were sold last year, a dramatic jump from the 1 million sold the previous year. Barnes & Noble has said that strong demand for adult coloring books helped to increase the chain’s total sales in the last three quarters. Walmart, meanwhile, moved late last year to add a dedicated four-foot section for adult coloring books in 2,000 of its stores. And If you look at Amazon’s best seller list, you can see adult coloring book titles.

This is FaveCrafts second coloring book release following a collaboration with Leisure Arts, 7 Adult Coloring Pages, in October 2015.

FaveCrafts Releases New Adult Coloring Book

Northbrook, IL – FaveCrafts.com and Prime Publishing LLC are happy to announce the release of FaveCrafts latest free eBook, 15 Free Printable Coloring Pages for Adults. This collection of free coloring pages was a team effort between the FaveCrafts editor, Kaylee Pope, the Prime Publishing LLC graphic design team, and talented bloggers and designers. Since 2015, the demand for coloring books has grown. Every day users search for coloring pages on FaveCrafts.com. While adult coloring books and pages are no rare commodity in the crafting world, adult coloring books can cost up to $25 in-store. Always hoping to provide 5 minutes of free fun to its readers, FaveCrafts saw an opportunity to provide a budget-friendly option for coloring book enthusiasts.

The brand new eBook features 15 coloring pages ranging from animal designs to popular mandala designs. Additionally, the free eBook includes full-length articles from the FaveCrafts team exploring the adult coloring books as a new therapy and helpful hints on how to get the most out of your coloring experience.  Many consumers report that adult coloring books are a calming distraction from hours spent tapping and swiping screens, watching TV and staring at computer screens.

Nielsen Bookscan estimates that some 12 million adult coloring books were sold last year, a dramatic jump from the 1 million sold the previous year. Barnes & Noble has said that strong demand for adult coloring books helped to increase the chain’s total sales in the last three quarters. Walmart, meanwhile, moved late last year to add a dedicated four-foot section for adult coloring books in 2,000 of its stores. And If you look at Amazon’s best seller list, you can see adult coloring book titles.

This is FaveCrafts second coloring book release following a collaboration with Leisure Arts, 7 Adult Coloring Pages, in October 2015.

Prime Publishing Participates in Facebook Award-Winning Social Campaign

Prime Publishing is excited to announce that the Eddie the Eagle social media campaign, #IKnitforEddie, was chosen as a winner in the 5^th Annual Facebook Awards. These awards, awarded by the social media platform in recognition of excellence in marketing and advertising, were awarded to 29 companies worldwide. The #IKnitforEddieCampaign and #ICrochettforEddie campaign was spear-headed by the in-house marketing team at Jimmy Beans Wool in conjunction with efforts from several yarn-centered companies in the crafting sphere, including Prime Publishing LLC. Jimmy Beans Wool was one of only 2 small businesses recognized in the annual awards.

Prime Publishing LLC hosted a pre-screening of the independent film that centers on the true story of a British ski-jumper who completes in the 1988 Calgary Olympics as well as provided digital marketing support for the campaign. With several social media blasts to the AllFreeKnitting and AllFreeCrochet social channels as well as email marketing campaigns to our 1.1 million knit and crochet subscribers, Prime Publishing LLC is proud to have played a central part of the campaign.

RecipeLion Launches QuickBites Video Brand

Northbrook, IL – The RecipeLion and Prime Publishing LLC video team is proud to announce the launch of the QuickBites video project. The QuickBites brand, hosted on the RecipeLion YouTube and Facebook channels consists of short, user-friendly how-to videos for the busy home chef. RecipeLion is creating 3 brand new videos every week, and will go to daily in late Summer.  The first video launched on June 2, 2016.  Growth on its Facebook channel has been exponential, with recent videos showing an increase of over 26,000% in just a few weeks.

These videos are around 30 to 45 seconds and are the brainchild of our in-house video department and test kitchen chefs who saw a lack of quick recipe videos that are genuinely quick and easy to make. Always trying to provide quick and easy cooking solution to its readers, the RecipeLion video team and chefs look forward to continued success as they come up with even more fast and fun solutions for the home chef. Each recipe is triple tested with ordinary easy to find ingredients.  Follow RecipeLion on Facebook and YouTube for more QuickBites videos.

RecipeLion Launches QuickBites Video Brand

Northbrook, IL – The RecipeLion and Prime Publishing LLC video team is proud to announce the launch of the QuickBites video project. The QuickBites brand, hosted on the RecipeLion YouTube and Facebook channels consists of short, user-friendly how-to videos for the busy home chef. RecipeLion is creating 3 brand new videos every week, and will go to daily in late Summer.  The first video launched on June 2, 2016.  Growth on its Facebook channel has been exponential, with recent videos showing an increase of over 26,000% in just a few weeks.

These videos are around 30 to 45 seconds and are the brainchild of our in-house video department and test kitchen chefs who saw a lack of quick recipe videos that are genuinely quick and easy to make. Always trying to provide quick and easy cooking solution to its readers, the RecipeLion video team and chefs look forward to continued success as they come up with even more fast and fun solutions for the home chef. Each recipe is triple tested with ordinary easy to find ingredients.  Follow RecipeLion on Facebook and YouTube for more QuickBites videos.

FaveCrafts Partners with Marvy Uchida for Video Campaign

Northbook, IL – With the always-growing popularity of adult coloring books, FaveCrafts.com is excited to release a series of Tips and Tricks on Coloring and Cartooning featuring Marvy Uchida products and in-house artists from the Marvy Uchida team.  This past March, the Marvy team joined the FaveCrafts video team for two days to create 7 full-length videos on how to color, shade, cartoon, and create with their products.

Uchida of America Corporation, the parent company of Marvy, has been developing and marketing high-quality office, craft, and art related materials for 40 years, making them the perfect partner for FaveCrafts to explore the world of coloring. Artists Cynthia Silver and Rob Hassan joined the FaveCrafts and Prime Publishing LLC video production team in our in-house video studios to create these helpful video tutorials featuring coloring and highlighting techniques as well as exclusive project ideas. You can find all of these videos on FaveCraft.com as well as live on our YouTube channel.

FaveCrafts Partners with Marvy Uchida for Video Campaign

Northbook, IL – With the always-growing popularity of adult coloring books, FaveCrafts.com is excited to release a series of Tips and Tricks on Coloring and Cartooning featuring Marvy Uchida products and in-house artists from the Marvy Uchida team.  This past March, the Marvy team joined the FaveCrafts video team for two days to create 7 full-length videos on how to color, shade, cartoon, and create with their products.

Uchida of America Corporation, the parent company of Marvy, has been developing and marketing high-quality office, craft, and art related materials for 40 years, making them the perfect partner for FaveCrafts to explore the world of coloring. Artists Cynthia Silver and Rob Hassan joined the FaveCrafts and Prime Publishing LLC video production team in our in-house video studios to create these helpful video tutorials featuring coloring and highlighting techniques as well as exclusive project ideas. You can find all of these videos on FaveCraft.com as well as live on our YouTube channel.

Prime Publishing LLC Completes Successful Oven Mitt Charity Drive

Northbook, IL – This winter, two Prime Publishing LLC blogs, Seams and Scissors and Recipe Chatter, joined forces to collect and create oven mitts for the Love & Oven Mitts Charity Drive. From February 22 to March 25, 2016, Prime Publishing LLC collected handmade or gently used oven mitts from our readers nationally.

These were then donated to the Love & Oven Mitts Charity Drive, run by Love INC of Lake County, Illinois. With a generous donation of materials from Fairfield World, Prime Publishing editors were able to sew their own handmade oven mitts to include in the donation.

Once collected, these oven mitts were added to a Household Starter Kit, a box put together by Love INC of Lake County for families who are moving into a new home, often transitioning from homelessness, fleeing an abusive environment, or other displacement. In total, Prime collected almost 100 oven mitts.

This charity drive was unique in uniting Prime Publishing’s niche craft and food charities for a good cause. Donating oven mitts and potholders gave both our foodie readers and our crafty readers the opportunity to donate. We had foodies donate new and gently used items, while our crafters donated beautiful handmade items.

Prime Publishing LLC Completes Successful Oven Mitt Charity Drive

Northbook, IL – This winter, two Prime Publishing LLC blogs, Seams and Scissors and Recipe Chatter, joined forces to collect and create oven mitts for the Love & Oven Mitts Charity Drive. From February 22 to March 25, 2016, Prime Publishing LLC collected handmade or gently used oven mitts from our readers nationally.

These were then donated to the Love & Oven Mitts Charity Drive, run by Love INC of Lake County, Illinois. With a generous donation of materials from Fairfield World, Prime Publishing editors were able to sew their own handmade oven mitts to include in the donation.

Once collected, these oven mitts were added to a Household Starter Kit, a box put together by Love INC of Lake County for families who are moving into a new home, often transitioning from homelessness, fleeing an abusive environment, or other displacement. In total, Prime collected almost 100 oven mitts.

This charity drive was unique in uniting Prime Publishing’s niche craft and food charities for a good cause. Donating oven mitts and potholders gave both our foodie readers and our crafty readers the opportunity to donate. We had foodies donate new and gently used items, while our crafters donated beautiful handmade items.