Prime Publishing LLC

Prime Publishing Joins the Craft Yarn Council to Celebrate Humans That Yarn

Northbrook, IL — Yarn encompasses a wide array of crafts, including knitting, crochet, macrame, weaving, punch needle and much more. More than that, yarn encompasses a wide array of people.

Rather than focus on one specific type of yarn project, the Craft Yarn Council’s fall 2018 campaign will focus on the people behind yarn crafts. Humans That Yarn is an inclusive campaign that aims to showcase all the different types of crafts that can be made with yarn and the different types of people who identify as a yarnist.

The campaign has several goals aimed at making the fiber world more inclusive. One of those goals is to break down the barriers of entry for people who may see yarn crafting as too difficult or uncool. Another is to encourage people who already craft with yarn to take up a new yarn craft.

Craft Yarn Council studies have shown that the most common reasons for not participating in yarn crafts are lack of knowledge on how to get started (32%) and the perception that knitting/crocheting (and other yarn crafts) are difficult to learn (28%). Recent research has also shown that 48% of non-knitters and crocheters use yarn in other ways, whether they are wrapping yarn around a dowel for a wall hanging or around cardboard to make pompoms.

Through social media interviews, videos, photography and blog posts, the campaign will increase interest and conversation about yarn crafts. The term “yarnist” will be introduced alongside the campaign to demonstrate that no matter how you use yarn, you are a “yarnist” (yarn artist).

Visit FaveCrafts.com for project inspiration, including  four original yarn crafts designed specifically to celebrate the Humans That Yarn campaign. Each project was designed with crafters in mind that may or may not know how to knit and/or crochet; each project uses yarn in a creative way that crafters of any skill levels can complete.

For more inspiration, ideas and tips for teaching others a new yarn craft, free patterns, yarn project ideas, giveaways and more, make sure to check out the Craft Yarn Council’s website and social media pages, including Facebook, Instagram, Pinterest, and YouTube. Tag your posts with #humansthatyarn and #yarnist.

Prime Publishing Joins the Craft Yarn Council to Celebrate Humans That Yarn

Northbrook, IL — Yarn encompasses a wide array of crafts, including knitting, crochet, macrame, weaving, punch needle and much more. More than that, yarn encompasses a wide array of people.

Rather than focus on one specific type of yarn project, the Craft Yarn Council’s fall 2018 campaign will focus on the people behind yarn crafts. Humans That Yarn is an inclusive campaign that aims to showcase all the different types of crafts that can be made with yarn and the different types of people who identify as a yarnist.

The campaign has several goals aimed at making the fiber world more inclusive. One of those goals is to break down the barriers of entry for people who may see yarn crafting as too difficult or uncool. Another is to encourage people who already craft with yarn to take up a new yarn craft.

Craft Yarn Council studies have shown that the most common reasons for not participating in yarn crafts are lack of knowledge on how to get started (32%) and the perception that knitting/crocheting (and other yarn crafts) are difficult to learn (28%). Recent research has also shown that 48% of non-knitters and crocheters use yarn in other ways, whether they are wrapping yarn around a dowel for a wall hanging or around cardboard to make pompoms.

Through social media interviews, videos, photography and blog posts, the campaign will increase interest and conversation about yarn crafts. The term “yarnist” will be introduced alongside the campaign to demonstrate that no matter how you use yarn, you are a “yarnist” (yarn artist).

Visit FaveCrafts.com for project inspiration, including  four original yarn crafts designed specifically to celebrate the Humans That Yarn campaign. Each project was designed with crafters in mind that may or may not know how to knit and/or crochet; each project uses yarn in a creative way that crafters of any skill levels can complete.

For more inspiration, ideas and tips for teaching others a new yarn craft, free patterns, yarn project ideas, giveaways and more, make sure to check out the Craft Yarn Council’s website and social media pages, including Facebook, Instagram, Pinterest, and YouTube. Tag your posts with #humansthatyarn and #yarnist.

I Like Crochet Gets Behind-the-Scenes Facelift

Northbrook, IL – Back in August of 2014, Prime Publishing launched a new, digital subscription magazine, I Like Crochet.  The I Like Crochet digital magazine was the first of its kind on the market, originating and existing completely on the web. Prime Publishing partnered with the Mequoda consulting firm. Mequoda’s CTO and Lead Architect Aimee Graeber helped to develop the magazine’s foundation.

Fast-forward four years, and I Like Crochet has received a behind-the-scenes facelift.  Consumers will continue to see the wonderful crochet content they always have, but they now have easier access, more ways to choose to pay, and a tiered access level.  We’ve added collections, clubs, and previews.

To learn about the ways Mequoda has worked with Prime Publishing to improve I Like Crochet in terms of payment processing systems, single-copy pricing, and more, be sure to read the complete article here.

FaveCrafts Partners With DecoArt for Free eBook

Northbrook, IL – FaveCrafts.com is proud to release a brand new eBook in partnership with their friends at DecoArt. The leading free arts and crafts website partnered with DecoArt to bring readers a collection of brand new stylish craft projects: 30+ Fashion Painting Ideas with DecoArt® Stylin™.  Each project in this free eBook features DecoArt’s latest product, Stylin’ paint. This innovative paint product won’t harden on canvas or other fabric as it dries, and is specifically formulated to penetrate leather, faux leather, and canvas surfaces for a smooth, seamless finish.

Featuring a range of variety of never-before-seen projects, 30+ Fashion Painting Ideas with DecoArt® Stylin™  has projects for painting shoes, clutches, jewelry, and more! You’ll learn painting techniques like watercolor, shading, and pouring. The free eBook also includes templates to follow along with for various projects, so crafters of all skill levels will be able to complete these stunning projects.

The eBook features a wide variety of original projects designed by some of the biggest names in the crafting industry. Reader-favorite projects include the Sunflower Headband & Boho Shoes by PLA Schneider, Navajo Clutch & Belt by Mark Montano, 80s Mod Pumps & Clutch by Kara Whitten, Butterfly Shoes & Purse by Sandy McTier, and the Galaxy Tennis Shoes by Katie Smith.

To celebrate the release of the eBook, FaveCrafts and DecoArt are offering weekly giveaways through September 9. Readers can enter to win a complete set of DecoArt Stylin Paint, plus a $30 gift card to a national store every week!

Download your copy of 30+ Fashion Painting Ideas with DecoArt® Stylin™   today. Plus, visit FaveCrafts.com and enter to win your very own set of DecoArt Stylin’ paint. There are four different weekly giveaways, so four total chances to win!

• Giveaway Week 1 (8/13-8/19)
• Giveaway Week 2 (8/20-8/26)
• Giveaway Week 3 (8/27-9/2)
• Giveaway Week 4 (9/3-9/9)

FaveCrafts Partners With DecoArt for Free eBook

Northbrook, IL – FaveCrafts.com is proud to release a brand new eBook in partnership with their friends at DecoArt. The leading free arts and crafts website partnered with DecoArt to bring readers a collection of brand new stylish craft projects: 30+ Fashion Painting Ideas with DecoArt® Stylin™.  Each project in this free eBook features DecoArt’s latest product, Stylin’ paint. This innovative paint product won’t harden on canvas or other fabric as it dries, and is specifically formulated to penetrate leather, faux leather, and canvas surfaces for a smooth, seamless finish.

Featuring a range of variety of never-before-seen projects, 30+ Fashion Painting Ideas with DecoArt® Stylin™  has projects for painting shoes, clutches, jewelry, and more! You’ll learn painting techniques like watercolor, shading, and pouring. The free eBook also includes templates to follow along with for various projects, so crafters of all skill levels will be able to complete these stunning projects.

The eBook features a wide variety of original projects designed by some of the biggest names in the crafting industry. Reader-favorite projects include the Sunflower Headband & Boho Shoes by PLA Schneider, Navajo Clutch & Belt by Mark Montano, 80s Mod Pumps & Clutch by Kara Whitten, Butterfly Shoes & Purse by Sandy McTier, and the Galaxy Tennis Shoes by Katie Smith.

To celebrate the release of the eBook, FaveCrafts and DecoArt are offering weekly giveaways through September 9. Readers can enter to win a complete set of DecoArt Stylin Paint, plus a $30 gift card to a national store every week!

Download your copy of 30+ Fashion Painting Ideas with DecoArt® Stylin™   today. Plus, visit FaveCrafts.com and enter to win your very own set of DecoArt Stylin’ paint. There are four different weekly giveaways, so four total chances to win!

• Giveaway Week 1 (8/13-8/19)
• Giveaway Week 2 (8/20-8/26)
• Giveaway Week 3 (8/27-9/2)
• Giveaway Week 4 (9/3-9/9)

Prime Publishing Launches New Horoscope Site

Northbrook, IL – Purple Email LLC is excited to announce the launch of its newest website, HoroscopeGenius.com. This brand new property will feature a free daily horoscope for every astrological sign, along with other astrological insights in the form of helpful articles and information about the signs. The free email newsletter will deliver your daily horoscope straight to your inbox.

With horoscopes and other forms of astrology becoming more popular than ever among younger audiences, just about every digital entertainment site has a daily horoscope component. According to recent Gallup polls, approximately 25% of adults believe in astrology, and studies indicate that 90% of adults know their zodiac sign. Belief in astrology is highest among millennials, with the youngest age group, 18-to-29-year olds, having a 30% belief rate.

Be sure to visit HoroscopeGenius.com and sign up for our free email newsletter to receive your daily horoscope!

Prime Employees Named Rising Star Award Finalists

Three Prime Publishing employees were recently named as finalists for the Andy McLaughlin Rising Star Award from SIPA (Specialized Information Publishers Association). Editors Dana Byerwalter, Laura Shay, and Scott Waldyn received this recognition for their hard work and leadership within the Prime Publishing editorial department.

The Rising Star Award is named for Andy McLaughlin, who founded PaperClip Communications at the age of 24 and went on to become a successful leader in the publishing industry and SIPA. The award honors employees who demonstrate a consistently strong performance, a willingness to work above and beyond expectations, and show an effort to build their skillset to contribute to the growth and success of their organization.

Dana Byerwalter has worked for Prime Publishing for five years and is the Editor of FaveCrafts.com, one of Prime’s largest websites. Laura Shay is the Editor of AllFreeJewelryMaking.com, one of Prime’s niche crafting websites, and has worked for the company for three years. Scott Waldyn is the Editor of AllFreeSlowCookerRecipes.com, one of Prime’s largest food properties; he has been with the company for nearly two years.

Prime Publishing Featured on Craft Yarn Council’s Blog

Northbrook, IL — Prime Publishing was recently featured on the Craft Yarn Council’s blog! Check it out here to learn more about what Prime Publishing is working on this year, as well as a brief history of the company.

Based out of Carrollton, Texas, the Craft Yarn Council (CYC) is the yarn industry’s one-stop resource about all things yarn. They represent the leading yarn companies, accessory manufacturers, magazine, book publishers, and consultants in the yarn industry. For more than 35 years the Council has sponsored a wide range of promotional and educational programs, including its highly acclaimed Certified Instructors Program, Discover Knit and Crochet classes, and its popular I Love YARN Day event (the second Friday in October), which offers a virtual meeting place for the nation’s knitters and crocheters.

We are proud members of the CYC, along with other leading companies in the yarn industry such as Red Heart Yarn, Lion Brand, LoveCrafts, Clover, Leisure Arts, Creativebug, and more.

The folks at the CYC are currently working on publishing a series of “Member Spotlight” blog posts for their blog. One member is featured on our blog each month and they are planning to spotlight all of their members by the end of 2018. The goal of these blog posts is to educate their readers about their members and what each of them is up to.

Check out Prime Publishing’s member spotlight blog post here!

Addie Gundry Speaks at Aspen Drive Library

Northbrook, IL—RecipeLion’s own Addie Gundry presented at Aspen Drive Library in Vernon Hills, Illinois on July 10, 2018 about her career path and line of cookbooks. It was a sold-out event, and booksellers from the Book Bin in Northbrook, Illinois were present to sell books. She spoke for about an hour and a half and answered questions along with signing cookbooks and taking pictures.

RecipeLion and St. Martin’s Griffin are releasing a series of cookbooks, nine of which are currently out on the market, including Homemade Soup Recipes, Easy Chicken Recipes, Family Favorite Casserole Recipes, Easy Cookie Recipes, Retro Recipes from the ’50s and ’60s, Essential Slow Cooker Recipes, Everyday Dinner Ideas,No-Bake Desserts, and The Lighten Up Cookbook, which was released on May 8, 2018. The next two books in the series, Festive Holiday Recipes and Cake!, will be released on October 2, 2018 and are available for pre-order on Amazon and Barnes and Noble.

Author Addie Gundry received her masters in culinary arts at Auguste Escoffier in Avignon, France and has worked for several notable chefs, including Daniel Boulud, Thomas Keller, and Martha Stewart with management, restaurant openings, brand development, editorial, marketing, and sales. In 2015, Gundry won Cutthroat Kitchen on The Food Network, and in 2017, she was a contestant on Food Network Star.

 

 

 

 

 

 

FaveCrafts and RecipeLion Host 12 Days of Christmas in July

Northbrook, IL — FaveCrafts and RecipeLion launched their fourth annual 12 Days of Christmas in July Promotion.  Twenty-four companies from the food and crafting industries have joined forces with Prime Publishing to create the most exciting Christmas in July promotion to date. Each day a recipe or project will be featured alongside a prize readers can enter to win.  Last year, the FaveCrafts promotion received 62,575 entries, while the RecipeLion promotion received a total of 45,183 entries!

“Each time we run a large promotion like the 12 Days of Christmas in July, we get better and better prizes for the readers. I am especially excited about this year’s selection!” says Managing Editor Arielle Hofherr.  This year, crafting companies from across the world are sponsoring the giveaways, including Expression Fiber Arts, Westcott, Leisure Arts, Plaid, Fairfield, Kai Scissors, Xyron, Red Heart, Monaluna, 3L from Scrapbook Adhesives, and Darn Good Yarn. The kitchenware features this year come from big brand names that include Swiss Diamond, Cuisinart, Ayesha Curry Kitchenware, Maverick, Brieftons, RMD Advertising, Hutzler, Microplane, Joseph Joseph, Bene Casa, Dexas, and Starpack.

The food and craft contests run through July 29^th, 2018, and readers can enter daily. To learn more about the craft product promotion click here, and to learn more about the food product promotion, click here.  Follow the promotion on social media by using the hashtag #XmasinJuly.