Call us at: 847-205-9375
Submit your Questions or Comments

Careers

Digital Content Editor
Full-Time
March 4, 2020
Job Description 
Editorial Apprentice
Full-Time
March 3, 2020
Job Description 
Digital Media Salesperson
Full-Time
March 3, 2020
Job Description 

News

Prime Publishing Wins Two Email Hero Awards February 24 , 2020

Northbrook, IL— Prime Publishing received two honors in the second-annual Email Hero Awards, which recognizes the best of the best in email ma

more

Prime Publishing Hosts Fifth Annual Prayer Shawls for Charity Drive December 30 , 2019

Northbrook, IL — AllFreeCrochet and AllFreeKnitting proudly partnered with Rush University Medical Center and JourneyCare during November

more

Prime Publishing Launches SEO Consultation Services November 20 , 2019

Northbrook, IL — Prime Publishing, LLC is pleased to announce the launch of its search engine optimization (SEO) consultation services for blo

more

E-mail Marketing Driving New Business

July 09 , 2013

Northbrook, IL — Don’t trust the hype. At least, that’s the latest lesson learned in a 2013 article from Wired.com, which claims that despite the buzz around social media, businesses are better off gaining new consumers through e-mail marketing.

This new report originates from data provided by marketing outfit Custora who studied the acquisition channel growth of businesses over a four-year period, monitoring its areas of most significant growth. While the rate of consumer growth through e-mail marketing had quadrupled over the past four years to a remarkable 7%, Facebook and Twitter continue to barely register on consumers’ radar, suggesting that perhaps newer does not equal better.

By tracking the two-year purchase history of over 72 million consumers, Custora discerned that e-mail customers were far more valuable than the average customer—by 11%, no less. By comparison, Twitter followers were 23% less valuable than the average customer. Despite the “new” and “fresh” appeal of social media, it still cannot provide for businesses to the same degree as e-mail. Customers from organic search remain a business’s prized audience with 50% more value than the average customer, making them the most likely to shop and spend money with a given retailer. A customer obtained through CPC was second with 37% more value than average.

Plus, the marketer’s ability to personalize e-mail to fit the consumer combined with the security of delivery helps make e-mail marketing a sustainable, long-term prospect for businesses.