Call us at: 847-205-9375
Submit your Questions or Comments


Digital Content Editor
March 08, 2019
Job Description 
Editorial Intern
January 21, 2019
Job Description 
Digital Media Salesperson
January 3, 2019
Job Description 


Prime Publishing Welcomes Bloggers in First PrimeCon May 23 , 2019

Northbrook, IL—Prime Publishing, LLC hosted its first-ever blogger conference from May 16–17, 2019 at their main office in Northbrook, IL. B


RecipeLion Cookbook Featured in Relish Magazine April 17 , 2019

Northbrook, IL—RecipeLion's The Lighten Up Cookbook was featured in the May 2019 issue of Relish Magazine. In an article entitled "Super Summe


Prime Publishing, LLC’s Cake Cookbook Makes IndieBound’s Bestseller List March 18 , 2019

Northbrook, IL—Prime Publishing, LLC's most recent cookbook release, Festive Holiday Recipes: 103 Must-Make Dishes for Thanksgiving, Christmas


E-mail Marketing Driving New Business

July 09 , 2013

Northbrook, IL — Don’t trust the hype. At least, that’s the latest lesson learned in a 2013 article from, which claims that despite the buzz around social media, businesses are better off gaining new consumers through e-mail marketing.

This new report originates from data provided by marketing outfit Custora who studied the acquisition channel growth of businesses over a four-year period, monitoring its areas of most significant growth. While the rate of consumer growth through e-mail marketing had quadrupled over the past four years to a remarkable 7%, Facebook and Twitter continue to barely register on consumers’ radar, suggesting that perhaps newer does not equal better.

By tracking the two-year purchase history of over 72 million consumers, Custora discerned that e-mail customers were far more valuable than the average customer—by 11%, no less. By comparison, Twitter followers were 23% less valuable than the average customer. Despite the “new” and “fresh” appeal of social media, it still cannot provide for businesses to the same degree as e-mail. Customers from organic search remain a business’s prized audience with 50% more value than the average customer, making them the most likely to shop and spend money with a given retailer. A customer obtained through CPC was second with 37% more value than average.

Plus, the marketer’s ability to personalize e-mail to fit the consumer combined with the security of delivery helps make e-mail marketing a sustainable, long-term prospect for businesses.