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News

FaveCrafts Sees Continued Growth with Online Crafting Classes May 17 , 2021

Northbrook, IL - Prime Publishing used to host in-person classes, seminars, events and how-to opportunities. Their four in-house cooking and cra

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FaveCrafts Studio Live Sees Continued Success with Virtual Events February 08 , 2021

Northbrook, IL — Attendance records were shattered last month for FaveCrafts Studio Live. During January, more than 5,000 crafters came togeth

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Prime Publishing Rises to Challenges of 2020 December 28 , 2020

Northbrook, IL Prime Publishing had an incredibly busy 2020, rising to the challenges of the Covid-19 pandemic and engaging its readers in ex

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E-Mail ROI Far Surpasses Other Channels

October 14 , 2008

Northbrook, IL–E-mail’s ROI in 2008 was $45.06 for every dollar spent on it, according to the DMA’s just-released Power of Direct economic impact study.

Non-e-mail Internet marketing delivered $19.94 for every dollar spent on it this year.

Catalog marketing delivered $7.28 for every dollar spent in 2008.

Moreover, non-catalog direct marketing’s ROI was $15.55 for every dollar in 2008, according to the study.

E-mail marketing’s growth during that period —13.6%— was the highest of the various marketing channels.

In other news, the DMA project that in 2009, for the first time Internet sales will surpass all other channels. Non-e-mail Internet marketing will drive $559 billion in sales in 2009, according to the DMA. At the same time, non-catalog direct mail—the next highest performing channel sales-wise—will drive $561.7 billion in sales in 2009, the DMA estimates.

For its part, e-mail will have driven $28 billion in sales by the end of 2008 and will drive $32.6 billion in sales in 2009, according to the DMA.