Call us at: 847-205-9375
Submit your Questions or Comments

Careers

Digital Content Editor
Full-Time
March 4, 2020
Job Description 
Editorial Apprentice
Full-Time
March 3, 2020
Job Description 
Digital Media Salesperson
Full-Time
March 3, 2020
Job Description 

News

Prime Publishing Wins Two Email Hero Awards February 24 , 2020

Northbrook, IL— Prime Publishing received two honors in the second-annual Email Hero Awards, which recognizes the best of the best in email ma

more

Prime Publishing Hosts Fifth Annual Prayer Shawls for Charity Drive December 30 , 2019

Northbrook, IL — AllFreeCrochet and AllFreeKnitting proudly partnered with Rush University Medical Center and JourneyCare during November

more

Prime Publishing Launches SEO Consultation Services November 20 , 2019

Northbrook, IL — Prime Publishing, LLC is pleased to announce the launch of its search engine optimization (SEO) consultation services for blo

more

E-Mail ROI Far Surpasses Other Channels

October 14 , 2008

Northbrook, IL–E-mail’s ROI in 2008 was $45.06 for every dollar spent on it, according to the DMA’s just-released Power of Direct economic impact study.

Non-e-mail Internet marketing delivered $19.94 for every dollar spent on it this year.

Catalog marketing delivered $7.28 for every dollar spent in 2008.

Moreover, non-catalog direct marketing’s ROI was $15.55 for every dollar in 2008, according to the study.

E-mail marketing’s growth during that period —13.6%— was the highest of the various marketing channels.

In other news, the DMA project that in 2009, for the first time Internet sales will surpass all other channels. Non-e-mail Internet marketing will drive $559 billion in sales in 2009, according to the DMA. At the same time, non-catalog direct mail—the next highest performing channel sales-wise—will drive $561.7 billion in sales in 2009, the DMA estimates.

For its part, e-mail will have driven $28 billion in sales by the end of 2008 and will drive $32.6 billion in sales in 2009, according to the DMA.