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News

Prime Publishing Launches SEO Consultation Services November 20 , 2019

Northbrook, IL — Prime Publishing, LLC is pleased to announce the launch of its search engine optimization (SEO) consultation services for blo

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AllFreeSewing Celebrates National Sewing Month 2019 October 20 , 2019

Northbrook, IL – Prime Publishing’s annual National Sewing Month promotion in September has concluded its sixth year. Throughout the month,

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Prime Publishing Hosts First-Ever Video Retreat September 13 , 2019

Northbrook, IL—Prime Publishing, LLC hosted its first-ever video retreat from September 6–8, 2019 at their office in Northbrook, IL. Ten blo

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E-Mail ROI Far Surpasses Other Channels

October 14 , 2008

Northbrook, IL–E-mail’s ROI in 2008 was $45.06 for every dollar spent on it, according to the DMA’s just-released Power of Direct economic impact study.

Non-e-mail Internet marketing delivered $19.94 for every dollar spent on it this year.

Catalog marketing delivered $7.28 for every dollar spent in 2008.

Moreover, non-catalog direct marketing’s ROI was $15.55 for every dollar in 2008, according to the study.

E-mail marketing’s growth during that period —13.6%— was the highest of the various marketing channels.

In other news, the DMA project that in 2009, for the first time Internet sales will surpass all other channels. Non-e-mail Internet marketing will drive $559 billion in sales in 2009, according to the DMA. At the same time, non-catalog direct mail—the next highest performing channel sales-wise—will drive $561.7 billion in sales in 2009, the DMA estimates.

For its part, e-mail will have driven $28 billion in sales by the end of 2008 and will drive $32.6 billion in sales in 2009, according to the DMA.