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News

Prime Publishing Wins Two Email Hero Awards February 24 , 2020

Northbrook, IL— Prime Publishing received two honors in the second-annual Email Hero Awards, which recognizes the best of the best in email ma

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Prime Publishing Hosts Fifth Annual Prayer Shawls for Charity Drive December 30 , 2019

Northbrook, IL — AllFreeCrochet and AllFreeKnitting proudly partnered with Rush University Medical Center and JourneyCare during November

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Prime Publishing Launches SEO Consultation Services November 20 , 2019

Northbrook, IL — Prime Publishing, LLC is pleased to announce the launch of its search engine optimization (SEO) consultation services for blo

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Holiday Crafters’ Interests Discovered in Recent Survey Results

July 15 , 2013

Northbrook, IL – A recent survey conducted by AllFreeHolidayCrafts.com revealed the interests and habits of holiday crafters. The recent survey was taken by a selection of subscribers to the free e-mail newsletter, Create and Celebrate, which is a tri-weekly release. The editors of AllFreeholidayCrafts.com were able to establish a strong understanding of the craft goals and ambitions of their readers. The preferences of Create and Celebrate readers can be drawn from the findings included below.

An entire 98.6% of Create and Celebrate readers are women, 45.1% of which are age 60 and older. These readers prefer to craft for holidays and seasonal occasions. Out of these holidays and occasions, 93% prefer to crafts for Christmas, 63% for birthdays, and 62% for Easter. Out of each holiday and seasonal cause to craft, 90% of readers reported that they never craft for Kwanza, 87% also reported the never craft for Cinco de Mayo.

While their preferences differ according to holiday the types of crafts they create do not. A total of 85.8% of readers prefer to create decorations, 60% make wearable crafts, and 59.5% prefer to make handmade gifts and party favors. Predictably, the techniques of readers are stable throughout, 68.6% prefer sewing, 56.4% prefer crocheting, and 56.1% make crafts from recycled materials. On a related note, 36.4% of readers reported that they base what types of projects they make on what type of materials are required.

Key findings of the survey include:

-How much time do you prefer to spend on a single craft project?
1 evening – 20.7%
1-2 days – 54.2%
1 week or more – 25.1%

What types of projects would you like to see in each issue of Create and Celebrate?
A collection of projects for a specific holiday – 12.4%
A mix of projects for all holidays in the next month or so – 42.0%
A collection of a specific type of craft project (i.e. 15 Crochet Patterns or 22 Mod Podge Crafts) – 16.6%
A collection of projects to fit your skill level or time constraints (i.e. 13 One-hour Projects or 33 Super Easy Crafts) – 29.0%

How do you stay connected with AllFreeHolidayCrafts?
I subscribe to the Create and Celebrate newsletter from AllFreeHolidayCrafts – 83.8%
I’m a fan of AllFreeHolidayCrafts on Facebook – 15.4%
I’m following AllFreeHolidayCrafts on Pinterest – 12.6%
I follow AllFreeHolidayCrafts on Google+ – 11.4%

– What holiday best represents you?
Christmas – 73.4%
Halloween – 7.6%
Thanksgiving – 5.5%

Contact:
Jennifer Bendix
Editor
AllFreeHolidayCrafts.com
jbendix@primecp.com

About AllFreeHolidayCrafts.com:
AllFreeHolidayCrafts.com is a website dedicated to the best free holiday projects, tutorials, seasonal crafts, tips and articles on holidays including July Fourth, Halloween, Thanksgiving, Christmas, Easter, and more. AllFreeHolidayCrafts finds and delivers the best holiday crafts from all over the web, from holiday decor to holiday clothing and accessories. Find hundreds of DIY holiday gifts, kids’ holiday crafts, holiday card ideas and more at AllFreeHolidayCrafts.com.

About Prime Publishing:
Prime Publishing LLC was established in 1995 as a traditional niche book publishing company. Today, we are an Internet Media Company that operates web site communities and e-mail newsletters in niche areas such as crafting and cooking. To learn more, visit www.primecp.com.