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News

Prime Publishing Wins Two Email Hero Awards February 24 , 2020

Northbrook, IL— Prime Publishing received two honors in the second-annual Email Hero Awards, which recognizes the best of the best in email ma

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Prime Publishing Hosts Fifth Annual Prayer Shawls for Charity Drive December 30 , 2019

Northbrook, IL — AllFreeCrochet and AllFreeKnitting proudly partnered with Rush University Medical Center and JourneyCare during November

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Prime Publishing Launches SEO Consultation Services November 20 , 2019

Northbrook, IL — Prime Publishing, LLC is pleased to announce the launch of its search engine optimization (SEO) consultation services for blo

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Recent Survey Shows Popular Crafting Trends

February 13 , 2013

Northbrook, IL —  A recent survey conducted by FaveCrafts.com revealed the interests and habits of crafters who subscribe to Quick and Crafty, FaveCrafts’s free daily email newsletter. The goal was to gain a better understanding of what inspires our online readers, what types of crafts they’re interested in, how they interact on social media, and just how much crafting really means to them.

Out of the 12,728 individuals who participated in this survey, the vast majority were females over the age of 60 years.  While many did not consider themselves to be a “professional” in the crafting industry, those who did were proud of their talents!  Of those who considered themselves professionals in the industry, about 37% admitted to crafting for profit, while about 10% said they teach crafting presently or have taught crafting in the past.

Since FaveCrafts is home to several types of crafting projects and mediums, we wanted to get a better understanding of what our readers enjoy doing and what they’re looking for when they come to our site.  About 3,000 people (23.8%) of the 12,728 surveyed said that they crochet on a daily basis.  Other popular projects included sewing (15%), knitting (11.5%), and quilting (10.5%).

We also wanted to get a better idea of the skill level of our readers.  When asked if they identify themselves as a beginning, intermediate, or advanced crafter.  About 56% of those surveyed considered themselves intermediate crafters, followed by advanced at 27.6%, and beginning at 11.2%.

Readers were also asked, “What is one craft supply you can’t live without?”.  About half the participants (46.5%) said yarn, followed by fabric at 27.7% and paper at 14.6%.  When asked what types of projects they enjoy making with their favorite craft product, an overwhelming amount of people said they enjoy crochet projects and making various crafts for friends and family.  Afghans, scarves, and hats were among the most popular choices, as were albums, cards, and clothing.

Of course, sometimes crafting can be a real pain.  We all know it can be expensive and time consuming, and our readers agree.  About 11% of participants said that the thing they hate most about crafting is not having the time to start and finish projects.  But that doesn’t stop them from trying!  A mediocre 4% said that the thing they hate most about crafting is the cost of materials…so even if they’re strapped for time, most crafters will still keep their supply well stocked with the best products they can find.

Aside from connecting with FaveCrafts through newsletters, respondents said they also enjoy interacting through a multitude of platforms including Facebook, Pinterest and YouTube. They are most active on social media in the evening and morning hours.

 

Key findings of the survey include:

What Holiday Do You Craft For:

  • 94.8%–Christmas
  • 45%–Valentine’s Day
  • 41%–Easter
  • 38%–Halloween
  • 33%–Thanksgiving
  • 31%–Mother’s Day
  • 22%–4th of July
  • 20%–St. Patrick’s Day
  • 18%–Father’s Day
  • 9%–New Year’s Eve
  • 3%–Hanukkah
  • 2%–Passover
  • 1%–Kwanzaa

 

Social Media Use:

  • 36%–Active in the evenings
  • 21%–Active in the mornings
  • 11%–Active midday/afternoon

 

Time Spent Per Project:

  • 33%–1-5 hours
  • 25%–a week
  • 20%–more than a week
  • 18%–a day

 

Finally, the survey also asked readers what they would like to see changed in the Quick and Crafty newsletters, both in format and in content. Here is what a few readers had to say about the FaveCrafts newsletter, Quick and Crafty:

“Just wanted to say thank you again for all the wonderful patterns and ideas!”

“Thank you for all the wonderful crafting ideas!”

“This survey was very helpful and nice to put your opinion to a new letter that is published by your company.”

“Just wish I could stay at home and spend days crafting now and then, but then because I work I have extra money to buy my toys!”

“Keep the newsletters coming. I appreciate that you have free instructions. I am retired and watch my budget.”

“I have a great respect for all you offer and I have directed many friends to your sight and they love it too!”

“I enjoy the newsletter. It gives me great ideas. I enjoy reading late in the evening to unwind and think of tomorrow’s fun!”

“Keep the great site going. I work in child care and get great craft ideas from the site. Thanks!”

 

Contact:
Melissa Conner, Editor
FaveCrafts.com
Prime Publishing
847-205-9375

 

About FaveCrafts.com and Prime Publishing:

Welcome to FaveCrafts.com where we have 1000’s of free craft projects, home decor ideas and DIY tips.  We add new projects and tips every day.  Some of our readers’ favorites include Christmas Crafts, Free Knitting Patterns, Free Crochet Patterns and Crafting with Kids.  You will find step-by-step instructions, videos and patterns to make it quick and easy. FaveCrafts is your source of projects for families, group leaders, educators, kids and adults. We also welcome reader submissions.

We understand the joy of crafting for the holidays, so we have projects to celebrate every holiday including Valentine’s Day, Easter, Mother’s Day, Father’s Day, Halloween, and Thanksgiving.  And we feature Christmas Crafts every day of the year!

Prime Publishing LLC was established in 1995 as a traditional niche book publishing company. Today, they are an Internet Media Company that operates web site communities and e-mail newsletters in niche areas such as crafting and cooking. A full list of web properties, free newsletters and free eBooks can be found at www.primecp.com.