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News

FaveCrafts Studio Live Sees Continued Success with Virtual Events February 08 , 2021

Northbrook, IL — Attendance records were shattered last month for FaveCrafts Studio Live. During January, more than 5,000 crafters came togeth

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Prime Publishing Rises to Challenges of 2020 December 28 , 2020

Northbrook, IL Prime Publishing had an incredibly busy 2020, rising to the challenges of the Covid-19 pandemic and engaging its readers in ex

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FaveCrafts Hosts Successful Virtual Crochet Class November 24 , 2020

Northbrook, IL — FaveCrafts and I Like Crochet successfully hosted a virtual crochet class with the famous crochet designer, Marly Bird. 

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Prime Publishing Receives Honorable Mentions at Email Hero Awards

February 19 , 2019

Northbrook, IL – Prime Publishing received two Honorable Mentions in Return Path’s first-ever Email Hero Awards program, announced on February 13th. Out of more than 50 submissions, Prime Publishing was selected for awards in two categories: Best Winback Campaign and Best Offer Email.

The Best Offer Email was produced by Prime Publishing’s Marketing Department. It featured a promotion of I Like Crochet’s New Year’s Super Sale and featured a GIF, a short creative to reduce scrolling, a prominent call-to-action. These features led the email to generate 274 orders for the premium content magazine.

The Best Winback Campaign was also produced by Prime Publishing’s Marketing Department. It featured an email sent to readers encouraging them to stay subscribed to Prime’s newsletters. The focal point of the campaign was a photo of a sad-looking puppy dog, with the copy ‘It’s been a while since we’ve heard from you! Would you like to continue receiving emails from us?’.

The Email Hero Awards were selected by a judging panel consisting of four Return Path email experts and a member of the Email Experience Council (eec) Member Advisory Committee. Other brands and companies among the winning submissions included AARP, Frontier Airlines, Mercedes-Benz USA, and SPCA International.

Return Path is the world’s leading email data solutions provider and an expert in email deliverability. They work with email service providers to help email marketers drive better response and increase revenue.