Call us at: 847-205-9375
Submit your Questions or Comments

Careers

Digital Content Editor
Full-Time
March 4, 2020
Job Description 
Editorial Apprentice
Full-Time
March 3, 2020
Job Description 
Digital Media Salesperson
Full-Time
March 3, 2020
Job Description 

News

FaveCrafts Studio Live Sees Continued Success with Virtual Events February 08 , 2021

Northbrook, IL — Attendance records were shattered last month for FaveCrafts Studio Live. During January, more than 5,000 crafters came togeth

more

Prime Publishing Rises to Challenges of 2020 December 28 , 2020

Northbrook, IL Prime Publishing had an incredibly busy 2020, rising to the challenges of the Covid-19 pandemic and engaging its readers in ex

more

FaveCrafts Hosts Successful Virtual Crochet Class November 24 , 2020

Northbrook, IL — FaveCrafts and I Like Crochet successfully hosted a virtual crochet class with the famous crochet designer, Marly Bird. 

more

Prime Publishing Receives Two Honorable Mentions in ReturnPath’s Hero Awards

May 28 , 2019

Northbrook, IL—ReturnPath’s 2019 Email Hero Awards were recently announced, and Prime Publishing, LLC, was the recipient of honorable mentions in two categories: offer email and winback email. Results were determined by a panel of judges, consisting of four Return Path email experts and a member of the Email Experience Council Member Advisory Committee, and spanned nine different categories. You can view the entire lookbook here.

Prime Publishing’s offer email campaign focused on generating more orders for their premium crochet magazine, I Like Crochet. They reduced scrolling by shortening the message, highlighted the sale in the subject line, used a moving gif in the message body, and featured a prominent call to action to generate nearly 300 orders.

Their winback email campaign was an effort made to re-engage consumers who had become inactive. They performed A/B testing on the subject line, and the winning one had an open rate that was 47% higher than the original campaign. Subscribers were then presented with the option to re-engage and stay on the mailing list or be removed.

ReturnPath provides data and insight to their customers to help them optimize their email marketing campaigns. They partner with more than 70 providers of mailbox and security solutions, covering 2.5 billion inboxes. They’ve been in business since 1999.