In The News
Northbrook, IL – From February 1 to March 31, 2025, AllFreeCrochet and AllFreeKnitting proudly partnered with JourneyCare Home Health and Hosp
Northbrook, IL – From October 15 through November 15, 2024, Prime Publishing hosted its fourth annual Card Drive for Veterans through its webs
Northbrook, IL – From May 20-May 26, 2024, Prime Publishing raised money for St. Jude Children's Research Hospital through its quarterly Click
Prime Publishing Receives Two Honorable Mentions in ReturnPath’s Hero Awards
May 28 , 2019Northbrook, IL—ReturnPath’s 2019 Email Hero Awards were recently announced, and Prime Publishing, LLC, was the recipient of honorable mentions in two categories: offer email and winback email. Results were determined by a panel of judges, consisting of four Return Path email experts and a member of the Email Experience Council Member Advisory Committee, and spanned nine different categories. You can view the entire lookbook here.
Prime Publishing’s offer email campaign focused on generating more orders for their premium crochet magazine, I Like Crochet. They reduced scrolling by shortening the message, highlighted the sale in the subject line, used a moving gif in the message body, and featured a prominent call to action to generate nearly 300 orders.
Their winback email campaign was an effort made to re-engage consumers who had become inactive. They performed A/B testing on the subject line, and the winning one had an open rate that was 47% higher than the original campaign. Subscribers were then presented with the option to re-engage and stay on the mailing list or be removed.
ReturnPath provides data and insight to their customers to help them optimize their email marketing campaigns. They partner with more than 70 providers of mailbox and security solutions, covering 2.5 billion inboxes. They’ve been in business since 1999.