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News

FaveCrafts Sees Continued Growth with Online Crafting Classes May 17 , 2021

Northbrook, IL - Prime Publishing used to host in-person classes, seminars, events and how-to opportunities. Their four in-house cooking and cra

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FaveCrafts Studio Live Sees Continued Success with Virtual Events February 08 , 2021

Northbrook, IL — Attendance records were shattered last month for FaveCrafts Studio Live. During January, more than 5,000 crafters came togeth

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Prime Publishing Rises to Challenges of 2020 December 28 , 2020

Northbrook, IL Prime Publishing had an incredibly busy 2020, rising to the challenges of the Covid-19 pandemic and engaging its readers in ex

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Prime Publishing Rises to Challenges of 2020

December 28 , 2020

Northbrook, IL

Prime Publishing had an incredibly busy 2020, rising to the challenges of the Covid-19 pandemic and engaging its readers in exciting and unprecedented ways.

When the pandemic hit in March, the Editorial Department worked quickly to meet readers’ needs, creating new craft content, resources, and projects immediately. These pages quickly became incredibly popular; the top sewing face mask and crochet face mask pages on AllFreeSewing.com and AllFreeCrochet.com have collectively received more than 600,000 pageviews to date since March.

Prime also launched a series of online crafting classes this year. With more people at home due to the pandemic, there was an opportunity to engage new and experienced crafters alike with Learn to Knit and Learn to Crochet classes taught by Marly Bird and hosted via Zoom. More than 4,500 participants signed up for these two classes, which were offered for free and sponsored by I Like Knitting and I Like Crochet.  

Another exciting area of growth in 2020 was launching new email newsletters. This year Prime introduced four new titles to its craft catalogue: Pet Projects from FaveCrafts, Quilt Block Club from FaveQuilts, Simply No-Sew from AllFreeSewing, and Easy Breezy Crochet from AllFreeCrochet, which have a combined subscriber base of 189,000 and growing.

Also in 2020, Prime launched two special edition newsletters at the beginning of the pandemic, which have since grown to a circulation of more than 1.2 million engaged readers. These bi-weekly mailings compile the top recipes and crafts from across Prime’s websites, with a focus on fun and safe activities at home, as well as cheap and easy at-home dinner ideas. In the last nine months, these special edition mailings have received nearly 11 million clicks.

Another accomplishment of 2020 was the redesign of one of Prime’s ‘all free’ websites. The Audience Development Team revamped all aspects of AllFreeJewelryMaking.com for an improved user experience on both desktop and mobile, and the new design will soon roll out to Prime’s other sites in 2021.

As always, Prime hosted a handful of large promotions in 2020, most notably National Sewing Month in September and AllFreeCrochet’s 10th Birthday Celebration in June. National Sewing Month featured five giveaways (including a sewing machine worth more than $3,000) and 30 pages of reader-favorite sewing content. This year saw a 49.45% increase in engagement over last year, with pageviews reaching 280,794 and giveaway entries totaling 71,149. AllFreeCrochet’s 10th Birthday Celebration was a first of its kind promotion featuring new patterns and giveaways for the entire month of June. It generated more than 271,000 pageviews.

2020 was a challenging year due to the Covid-19 pandemic, but Prime rose to the challenges of this unprecedented year, engaging its audience with new and timely content via its websites, email newsletters, online classes, giveaway promotions, and more.