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News

FaveCrafts Sees Continued Growth with Online Crafting Classes May 17 , 2021

Northbrook, IL - Prime Publishing used to host in-person classes, seminars, events and how-to opportunities. Their four in-house cooking and cra

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FaveCrafts Studio Live Sees Continued Success with Virtual Events February 08 , 2021

Northbrook, IL — Attendance records were shattered last month for FaveCrafts Studio Live. During January, more than 5,000 crafters came togeth

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Prime Publishing Rises to Challenges of 2020 December 28 , 2020

Northbrook, IL Prime Publishing had an incredibly busy 2020, rising to the challenges of the Covid-19 pandemic and engaging its readers in ex

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RecipeLion Recognized as Top Publisher

January 27 , 2014

Northbrook, IL – RecipeLion.com has been recognized by the Mequoda group, a consulting service for online publishing. RecipeLion’s unique visitor traffic has multiplied sevenfold from when it was when it was first founded in 2009. Mequoda cited Prime Publishing’s mastery of the publishing trifecta: selecting content, driving traffic and converting visitors.

Much of RecipeLion’s success comes from the editors’ weekly analyses where the top performing recipes, articles, and searches are reviewed and promoted to provide consumers with the most in-demand content. The company works with some of the best bloggers internationally to select, curate and feature the best recipes and food related content. The company also has an in-house test kitchen. Not only does RecipeLion draw in its audience through featuring the trendiest recipes, but it provides a number of other avenues to engage its audience, including free eCookbooks, active social media pages, and recipe collection pages.

Once the audience gets to the web site, RecipeLion has four different avenues to encourage visitors to sign up for their free eNewsletter, a technique that Ed Coburn, Chief Content Officer and Lead Consultant of Mequoda Group, says is “subscription website marketing at its best.”

By interspersing its advertisements with top-quality content, RecipeLion has mastered the art of balancing quality content with intelligent marketing. The icing on the cake comes from RecipeLion’s strong relationships with food bloggers, regularly featured on the web site, in eNewsletters, and on the blog. “These efforts combined provide a natural buzz in the foodie community and an occasional quality link back to our site,” says Stuart Hochwert, president and CEO of Prime Publishing, LLC.

By engaging the audience on multiple platforms, RecipeLion has proven itself to be a mainstay in the online publishing industry.