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News

Prime Publishing Wins Two Email Hero Awards February 24 , 2020

Northbrook, IL— Prime Publishing received two honors in the second-annual Email Hero Awards, which recognizes the best of the best in email ma

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Prime Publishing Hosts Fifth Annual Prayer Shawls for Charity Drive December 30 , 2019

Northbrook, IL — AllFreeCrochet and AllFreeKnitting proudly partnered with Rush University Medical Center and JourneyCare during November

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Prime Publishing Launches SEO Consultation Services November 20 , 2019

Northbrook, IL — Prime Publishing, LLC is pleased to announce the launch of its search engine optimization (SEO) consultation services for blo

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Survey Shows Home Cooks’ Preferences and Habits

February 01 , 2013

Northbrook, IL – A December 2012 survey revealed the cooking preferences and habits of home cooks who subscribe to Quick and Easy Recipes, the free eNewsletter published by RecipeLion.com.  The goal of the survey was to better understand what readers like to cook, how they like to cook, who they cook for, and what their overall cooking experience is like. The survey was also designed to understand the reasons behind why people cook at home… and some of the answers were surprising.

When asked whether they thought cooking at home leads to healthier eating, 93% of readers responded that they believed they ate better when meals were prepared at home (versus dining out). These findings are supported by other recent studies which have shown that home cooking does, in fact, have a positive effect on overall health and longevity. A 2012 survey conducted by researchers at Cambridge University found that people who cook at home up to five times a week were 47 percent more likely to still be alive after 10 years.

Out of the 5,053 respondents to the RecipeLion survey, a majority 61.5% said that they cook at home five or more times a week and a vast majority described their cooking experience level as either intermediate or advanced. Nearly half of respondents said they typically cook for two people while 37% said that they cook for three or more people. The most preferred types of dishes to cook at home were dinner entrees (79.5%), casseroles (64%) and desserts (58%). Top ingredients to cook with included chicken, beef, pasta and vegetables.

One of the most interesting findings of the study was that 45.5% of respondents said they do not plan out their meals ahead of time. In fact, only 14.5% of respondents said that they plan their weekly menus at the start of the week. According to the study, the most important factors when considering recipes to make were the cooking time, preparation time, number of ingredients and cost of ingredients.

Other survey findings:

  • 64.4% of respondents agreed that having a photo of a finished dish makes a recipe more appealing.
  • 37% of respondents were interested in old-fashioned and vintage recipes.
  • 25% of respondents said they were interested in copycat restaurant recipes.
  • 77% of respondents were interested in seeing more recipes from Pinterest.

 

For additional information about this survey, please contact RecipeLion.com editor, Rachel Bernstein.

Contact:

Rachel Bernstein, Editor

RecipeLion.com

rbernstein@primecp.com

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About RecipeLion.com and Prime Publishing LLC:

RecipeLion.com is a cooking and recipe community Website featuring over 40,000 free recipes for every occasion and level of cooking skill. We also publish Quick & Easy Recipes, a free e-mail newsletter and publish free eBooks (cookbooks) featuring recipes, helpful cooking tips and menu ideas.

 

Prime Publishing LLC was established in 1995 as a traditional niche book publishing company. The company created its first web site in 1996. Today, we are an Internet Media Company that operates web site communities and e-mail newsletters in the areas of crafting, home décor, wellness, diet, and cooking.