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In The News

Prime Publishing Hosts Seventh Annual Shawls for Charity Drive April 15 , 2024

Northbrook, IL – From February 1 to March 31, 2024, AllFreeCrochet and AllFreeKnitting proudly partnered with JourneyCare Home Health and Hosp

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Prime Publishing Raises Money for the Addus Hope Foundation February 26 , 2024

Northbrook, IL – From February 19-February 25, 2024, Prime Publishing raised money for the Addus Hope Foundation through its quarterly Clicks

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Prime Publishing Hosts 3rd Annual Cards for Veterans Charity Drive November 17 , 2023

Northbrook, IL – From October 1 through October 31 2023, Prime Publishing hosted their third annual Card Drive for Veterans through its websit

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FaveCrafts Studio Live Sees Continued Success with Virtual Events

Northbrook, IL — Attendance records were shattered last month for FaveCrafts Studio Live. During January, more than 5,000 crafters came together in the virtual crafting studio to learn how to knit and crochet. 

On January 7, FaveCrafts and I Like Knitting proudly partnered with the famous knitting designer, Marly Bird for another successful virtual knitting class. Together, more than 2,602 participants attended the ‘Learn to Knit’ webinar on January 7, held online via Zoom. This was a new attendance record since FaveCrafts Studio Live launched in October 2020. 

Just a few weeks later, another 2,439 joined FaveCrafts and I Like Crochet for our ‘Learn to Crochet’ webinar led by crochet enthusiast, Tamara Kelly of Moogly blog. 

Both of these free, one-hour classes provided a great opportunity for both beginners and experienced knitters and crocheters to learn a new hobby from industry experts from the comfort of their own home. Viewer questions were answered in real time, and attendees received expert advice for troubleshooting common problems. 

Recordings of both classes were also made available for those that were not able to attend in real time. This also provided attendees the opportunity to re-watch the class on their own time and practice their skills. You can watch the Learn to Knit with Marly Bird video here, and the Learn to Crochet with Moogly video here.

FaveCrafts also launched a series of paid advanced knitting classes during January, as well, offering consumers the opportunity to expand their skills with three new classes: Cable Knitting, Intro to Lace Knit, and Brioche Knit Stitch. Over 65% signed up for all three classes. All classes were also recorded and emailed to participants after the event giving them the opportunity to learn and practice skills, techniques and specific areas of interest.

Our next series of advanced crochet classes begin in February. Check them out here and reserve your spot today — seats are limited!

FaveCrafts Studio Live Sees Continued Success with Virtual Events

Northbrook, IL — Attendance records were shattered last month for FaveCrafts Studio Live. During January, more than 5,000 crafters came together in the virtual crafting studio to learn how to knit and crochet. 

On January 7, FaveCrafts and I Like Knitting proudly partnered with the famous knitting designer, Marly Bird for another successful virtual knitting class. Together, more than 2,602 participants attended the ‘Learn to Knit’ webinar on January 7, held online via Zoom. This was a new attendance record since FaveCrafts Studio Live launched in October 2020. 

Just a few weeks later, another 2,439 joined FaveCrafts and I Like Crochet for our ‘Learn to Crochet’ webinar led by crochet enthusiast, Tamara Kelly of Moogly blog. 

Both of these free, one-hour classes provided a great opportunity for both beginners and experienced knitters and crocheters to learn a new hobby from industry experts from the comfort of their own home. Viewer questions were answered in real time, and attendees received expert advice for troubleshooting common problems. 

Recordings of both classes were also made available for those that were not able to attend in real time. This also provided attendees the opportunity to re-watch the class on their own time and practice their skills. You can watch the Learn to Knit with Marly Bird video here, and the Learn to Crochet with Moogly video here.

FaveCrafts also launched a series of paid advanced knitting classes during January, as well, offering consumers the opportunity to expand their skills with three new classes: Cable Knitting, Intro to Lace Knit, and Brioche Knit Stitch. Over 65% signed up for all three classes. All classes were also recorded and emailed to participants after the event giving them the opportunity to learn and practice skills, techniques and specific areas of interest.

Our next series of advanced crochet classes begin in February. Check them out here and reserve your spot today — seats are limited!

FaveCrafts Hosts Successful Virtual Crochet Class

Northbrook, IL — FaveCrafts and I Like Crochet successfully hosted a virtual crochet class with the famous crochet designer, Marly Bird. 

Together, more than 2,500 participants signed up to attend the virtual Learn to Crochet class, held online via Zoom. 

The free, one-hour class provided a great opportunity for both beginners and experienced crocheters to learn from the one and only Marly Bird. She answered viewer questions in real time, gave expert advice for troubleshooting common problems, and shared time-saving tips and techniques for completing any crochet project. The event was a great 

refresher course on all things crochet, and allowed attendees to brush up on their skills, or learn a brand new hobby.

A recording of the class was also made available for those that were not able to attend the class in real time. This also provided attendees the opportunity to re-watch the class and practice their skills. Within 48 hours, more than 6,700 additional consumers watched the recording on Facebook, YouTube and FaveCrafts. You can watch the video here.

FaveCrafts.com is your one-stop shop for all things quick and crafty. Our website features thousands of free craft projects, home decor ideas, DIY tips, and more. We add new projects every single day, including user submissions. Check us out today and get inspired!

I Like Crochet digital magazine features some of the best crochet patterns available. As a member, you’ll receive six NEW issues each year and will get instant access to 700+ crochet patterns in our pattern library. No advertising and every pattern is tech edited for accuracy. That’s practically pennies for each pattern! Learn more here and sign up today!

Stay tuned for additional virtual crafting classes in 2021 from FaveCrafts.

FaveCrafts Hosts Successful Virtual Crochet Class

Northbrook, IL — FaveCrafts and I Like Crochet successfully hosted a virtual crochet class with the famous crochet designer, Marly Bird. 

Together, more than 2,500 participants signed up to attend the virtual Learn to Crochet class, held online via Zoom. 

The free, one-hour class provided a great opportunity for both beginners and experienced crocheters to learn from the one and only Marly Bird. She answered viewer questions in real time, gave expert advice for troubleshooting common problems, and shared time-saving tips and techniques for completing any crochet project. The event was a great 

refresher course on all things crochet, and allowed attendees to brush up on their skills, or learn a brand new hobby.

A recording of the class was also made available for those that were not able to attend the class in real time. This also provided attendees the opportunity to re-watch the class and practice their skills. Within 48 hours, more than 6,700 additional consumers watched the recording on Facebook, YouTube and FaveCrafts. You can watch the video here.

FaveCrafts.com is your one-stop shop for all things quick and crafty. Our website features thousands of free craft projects, home decor ideas, DIY tips, and more. We add new projects every single day, including user submissions. Check us out today and get inspired!

I Like Crochet digital magazine features some of the best crochet patterns available. As a member, you’ll receive six NEW issues each year and will get instant access to 700+ crochet patterns in our pattern library. No advertising and every pattern is tech edited for accuracy. That’s practically pennies for each pattern! Learn more here and sign up today!

Stay tuned for additional virtual crafting classes in 2021 from FaveCrafts.

FaveCrafts Hosts Successful Online Knitting Class

Northbrook, IL — FaveCrafts and I Like Knitting proudly partnered with the famous knitting designer, Marly Bird last month for our first-ever virtual knitting class. Together, more than 2,000 participants signed up for the Knitting 101 webinar, held online via Zoom. 

The free, one-hour class provided a great opportunity for both beginners and experienced knitters to learn from the one and only Marly Bird. She answered viewer questions in real time, gave expert advice for troubleshooting common problems, and shared time-saving tips and techniques for completing any knitting project. The event was a great refresher on basic knitting stitches including knit stitch, bind off, and weaving in your ends. 

A recording of the class was also made available for those that were not able to attend the class in real time. This also provided attendees the opportunity to re-watch the class and practice their skills. Within 48 hours over 5,000 additional consumers watched the recording on Facebook, YouTube and FaveCrafts. You can watch the video here.

Virtual crafting classes are a great opportunity for consumers to polish a favorite technique, build confidence, or maybe try something entirely new. With many consumers spending more time at home this year due to the pandemic, now is the perfect time for consumers to attend our virtual crafting classes!

Our next class, Learn to Crochet with Marly Bird, takes place Wednesday, November 18, 2020. Sponsored by our friends at I Like Crochet, this free one-hour class is a great refresher course on all things crochet. Brush up on your stitches, build your confidence, or try a brand new hobby.

Be sure to reserve your spot today — seats are limited!

FaveCrafts Hosts Successful Online Knitting Class

Northbrook, IL — FaveCrafts and I Like Knitting proudly partnered with the famous knitting designer, Marly Bird last month for our first-ever virtual knitting class. Together, more than 2,000 participants signed up for the Knitting 101 webinar, held online via Zoom. 

The free, one-hour class provided a great opportunity for both beginners and experienced knitters to learn from the one and only Marly Bird. She answered viewer questions in real time, gave expert advice for troubleshooting common problems, and shared time-saving tips and techniques for completing any knitting project. The event was a great refresher on basic knitting stitches including knit stitch, bind off, and weaving in your ends. 

A recording of the class was also made available for those that were not able to attend the class in real time. This also provided attendees the opportunity to re-watch the class and practice their skills. Within 48 hours over 5,000 additional consumers watched the recording on Facebook, YouTube and FaveCrafts. You can watch the video here.

Virtual crafting classes are a great opportunity for consumers to polish a favorite technique, build confidence, or maybe try something entirely new. With many consumers spending more time at home this year due to the pandemic, now is the perfect time for consumers to attend our virtual crafting classes!

Our next class, Learn to Crochet with Marly Bird, takes place Wednesday, November 18, 2020. Sponsored by our friends at I Like Crochet, this free one-hour class is a great refresher course on all things crochet. Brush up on your stitches, build your confidence, or try a brand new hobby.

Be sure to reserve your spot today — seats are limited!

FaveCrafts Launches Online Crafting Classes

Northbrook, IL — FaveCrafts is excited to announce the launch of their virtual crafting classes, FaveCrafts Studio Live. This new venture allows for crafters of all skill levels to hone their skills, learn a new technique, or pick up a new hobby altogether — all from the comfort of their home, where they always have a front row seat.

These one-hour classes are hosted online via Zoom and are taught by various crafting experts in the industry. Classes range in topics and have included a DIY Christmas Wreath, Painted Mason Jar Vase, Crochet 101 and Knitting 101.

With so many of us spending more time at home this year due to the Covid-19 pandemic, these online courses are not only a great way to spend your time, but also provide a great opportunity to flex your creative muscles. 

It may even help your overall health — both mentally and physically. “Crafting can help those who suffer from anxiety, depression or chronic pain,” experts say, according to a CNN study. “It may also ease stress, increase happiness and protect the brain from damage caused by aging.” 

Our next class, Learn to Crochet with Marly Bird, takes place Wednesday, November 18, 2020. Sponsored by our friends at I Like Crochet, this free one-hour class is a great refresher course on all things crochet. Brush up on your stitches, build your confidence, or try a brand new hobby.

Be sure to reserve your spot today — seats are limited! 

FaveCrafts Launches Online Crafting Classes

Northbrook, IL — FaveCrafts is excited to announce the launch of their virtual crafting classes, FaveCrafts Studio Live. This new venture allows for crafters of all skill levels to hone their skills, learn a new technique, or pick up a new hobby altogether — all from the comfort of their home, where they always have a front row seat.

These one-hour classes are hosted online via Zoom and are taught by various crafting experts in the industry. Classes range in topics and have included a DIY Christmas Wreath, Painted Mason Jar Vase, Crochet 101 and Knitting 101.

With so many of us spending more time at home this year due to the Covid-19 pandemic, these online courses are not only a great way to spend your time, but also provide a great opportunity to flex your creative muscles. 

It may even help your overall health — both mentally and physically. “Crafting can help those who suffer from anxiety, depression or chronic pain,” experts say, according to a CNN study. “It may also ease stress, increase happiness and protect the brain from damage caused by aging.” 

Our next class, Learn to Crochet with Marly Bird, takes place Wednesday, November 18, 2020. Sponsored by our friends at I Like Crochet, this free one-hour class is a great refresher course on all things crochet. Brush up on your stitches, build your confidence, or try a brand new hobby.

Be sure to reserve your spot today — seats are limited! 

Prime Publishing Receives Honorable Mentions at Email Hero Awards

Northbrook, IL – Prime Publishing received two Honorable Mentions in Return Path’s first-ever Email Hero Awards program, announced on February 13th. Out of more than 50 submissions, Prime Publishing was selected for awards in two categories: Best Winback Campaign and Best Offer Email.

The Best Offer Email was produced by Prime Publishing’s Marketing Department. It featured a promotion of I Like Crochet’s New Year’s Super Sale and featured a GIF, a short creative to reduce scrolling, a prominent call-to-action. These features led the email to generate 274 orders for the premium content magazine.

The Best Winback Campaign was also produced by Prime Publishing’s Marketing Department. It featured an email sent to readers encouraging them to stay subscribed to Prime’s newsletters. The focal point of the campaign was a photo of a sad-looking puppy dog, with the copy ‘It’s been a while since we’ve heard from you! Would you like to continue receiving emails from us?’.

The Email Hero Awards were selected by a judging panel consisting of four Return Path email experts and a member of the Email Experience Council (eec) Member Advisory Committee. Other brands and companies among the winning submissions included AARP, Frontier Airlines, Mercedes-Benz USA, and SPCA International.

Return Path is the world’s leading email data solutions provider and an expert in email deliverability. They work with email service providers to help email marketers drive better response and increase revenue.

I Like Crochet Gets Behind-the-Scenes Facelift

Northbrook, IL – Back in August of 2014, Prime Publishing launched a new, digital subscription magazine, I Like Crochet.  The I Like Crochet digital magazine was the first of its kind on the market, originating and existing completely on the web. Prime Publishing partnered with the Mequoda consulting firm. Mequoda’s CTO and Lead Architect Aimee Graeber helped to develop the magazine’s foundation.

Fast-forward four years, and I Like Crochet has received a behind-the-scenes facelift.  Consumers will continue to see the wonderful crochet content they always have, but they now have easier access, more ways to choose to pay, and a tiered access level.  We’ve added collections, clubs, and previews.

To learn about the ways Mequoda has worked with Prime Publishing to improve I Like Crochet in terms of payment processing systems, single-copy pricing, and more, be sure to read the complete article here.