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Sewing/Quilting Freelance Writer
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December 2, 2019
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News

Prime Publishing Launches SEO Consultation Services November 20 , 2019

Northbrook, IL — Prime Publishing, LLC is pleased to announce the launch of its search engine optimization (SEO) consultation services for blo

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AllFreeSewing Celebrates National Sewing Month 2019 October 20 , 2019

Northbrook, IL – Prime Publishing’s annual National Sewing Month promotion in September has concluded its sixth year. Throughout the month,

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Prime Publishing Hosts First-Ever Video Retreat September 13 , 2019

Northbrook, IL—Prime Publishing, LLC hosted its first-ever video retreat from September 6–8, 2019 at their office in Northbrook, IL. Ten blo

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The Sharp Decline of Print Advertising

April 20 , 2012

Northbrook, IL — The end may be drawing near for printed publications as a new study conducted by the Newspaper Association of America reveals a stunning decline of nearly $40 billion in advertising revenue over the last 10-15 years.  The U.S. Newspaper Industry is designed to support approximately $50-60 billion worth of advertising, boding trouble considering they only pulled in about $20 billion in 2011. Newspaper companies are facing bankruptcies, job losses, and cutbacks from every direction, especially those who have not been able to successfully migrate over to the digital realm.

For many years, newspapers relied on their lead stories, natural disasters, war coverage, political scandal, and economic movement among others, to draw in the readers. Once they had a hook, readers would then thumb over to the advertising-supported sections, including the classified, automotive, travel, and style. Due to the booming popularity of the Internet, these former readers are seeking niche online markets to satisfy these avenues of information, bringing the print readership down in the process. Even though print ad revenue is tanking (see Exhibit 1 below), digital is thriving.  Email subscribers are the new home delivery customers, and with 2.9 billion active email accounts, that’s quite an opportunity.

Exhibit 1

Exhibit 1