February 24, 2014
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Northbrook, IL — In an era when people are doing all they can to pinch pennies and save money, the do-it-yourself movement has seen a surge in
Northbrook, IL – Prime Publishing, LLC was recently recognized by consulting firm, Mequoda, for its use of paid advertorials, providing valuabl
Northbrook, IL – RecipeLion.com has been recognized by the Mequoda group, a consulting service for online publishing. RecipeLion's unique visit
Prime Publishing LLC is a leader in building multi-platform brands that inform, inspire, and engage highly coveted consumer audiences. Meeting at the intersection of information and engagement, the Prime Publishing brands—all powered by innovation—span digital websites, e-mail newsletters, social media, licensing, e-commerce, business information, and marketing services. Our diverse group of cooking and crafting properties allows Prime Publishing to strategically cross-pollinate and create unique business models that help drive its aggressive growth.
Our proprietary technology aims to enhance creativity, information sharing, and collaboration. Our niche, web-based communities and related services, such as video, blogs, social media, and e-mail newsletters, help provide connections to our consumers.
The Prime Publishing editorial team aggregates and creates extensive information for women and families. With a flexible, scalable, and proprietary content management platform, Prime Publishing offers consumers the ability to share information through online communities, enjoy their passions, and make informed purchasing decisions.
Our team of trusted experts keeps visitors up to the minute with information on the latest ideas, developments, and trends. Our sites were designed with real people in mind. We have easy-to-use interactive tools, clear visuals, step-by-step instructions, and money-saving suggestions. It makes everyone’s life easier and more enjoyable.
- Cooking and crafting websites, communities, and content newsletters reach an active demographic audience.
- Over 65 million page views monthly, consisting of projects, recipes, and content articles.
- More than 5.3 million readers subscribe to our daily content eNewsletters.
- There are over 600,000 incoming links from websites, media outlets, and social media.
Not too long ago CBS, NBC and ABC networks controlled over 90% of all broadcast dollars due to their mass consumer reach. As cable television gave consumers choice, networks share of broadcast dollars declined. Today, this number continues to fall and network television gets less than 50% of broadcast advertising dollars. As well, television has lost broadcast dollars to other media, primarily the Internet.
There is a growing sophistication of Internet users, who are spending less time at portals and directly seeking specialized content at more focused sites. The consumer market is clearly fragmenting.
Consumers still prefer e-mail as a primary method of communications, according to a new study by Habeas. “E-mail is still vital, and it will continue to be,” said Des Cahill, CEO of Habeas Inc., of the fact that 67% of respondents prefer e-mail as a communications channel compared with other online vehicles and 65% believe this will continue in the next five years.