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In The News
Northbrook, IL – From May 20-May 26, 2024, Prime Publishing raised money for St. Jude Children's Research Hospital through its quarterly Click
On May 4, 2024, Scouts BSA Troop 671 of Wildwood, Illinois hosted their annual Pancake Breakfast. This is the Troop's largest fundraiser each
Northbrook, IL – From February 1 to March 31, 2024, AllFreeCrochet and AllFreeKnitting proudly partnered with JourneyCare Home Health and Hosp
e-Mail Newsletters
February 24 , 2012e-Mail Newsletters – Opt-in newsletter subscribers that deliver a scaled, quality audience are engaged in topics pertinent to their home and lifestyle.
Fact: Consumers prefer e-mail as a primary method of communications in their personal and business capacities. According to Lyris Labs and The Economist, 52% of consumers put e-mail newsletters in their top three preferred methods of communication. In fact, 37% would put e-mail newsletters as number one over social media, word of mouth, mobile communication, and more.
A recent report from LiveIntent notes that 91% of consumers still check their e-mail daily and remains 40x more effective for marketing than Facebook and Twitter combined. Likewise, marketing company Custora found that e-mail consumers were 11% more valuable than the average consumer, especially when acquiring new business.
Ad spending for e-mail newsletters is predicted to continue to rise in 2014, according to eMarketer, to $177.76 billion, an increase of 3.9% over 2013.
A complete list of our e-mail newsletters can be found here.