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Northbrook, IL – From May 20-May 26, 2024, Prime Publishing raised money for St. Jude Children's Research Hospital through its quarterly Click
On May 4, 2024, Scouts BSA Troop 671 of Wildwood, Illinois hosted their annual Pancake Breakfast. This is the Troop's largest fundraiser each
Northbrook, IL – From February 1 to March 31, 2024, AllFreeCrochet and AllFreeKnitting proudly partnered with JourneyCare Home Health and Hosp
Consumer Magazines on the Decline
April 16 , 2012Northbrook, IL — There is seemingly no relief in sight for consumer magazines, judging by the abysmal first-quarter figures recently released by the Publishers Information Bureau. According to the PIB, total ad pages at 218 titles tracked by the organization fell from 8.2% to 33,828 in the first quarter of 2012.
Overall, 152 out of 218 titles — or 70% — experienced ad page declines. 86 titles (39% of the total) experienced ad page declines of 10% or more, and 40 titles (18% of the total) experienced ad page declines of 20% or more (the latter category overlaps with the former).
The first-quarter PIB figures reflect the steep decline suffered by the consumer magazine business over the last five years. The total for the first quarter of 2012 — 33,828 — is down 37% from 53,748 in the first quarter of 2007. As more and more consumers migrate on-line, fewer consumers subscribe to print magazines. This has led to most companies allocating more dollars to on-line media every year.