Prime Publishing LLC

Maximum ROI Achieved Through Email

March 14 , 2013

Northbrook, IL — Tried and true, email marketing is still the most effective way to reach consumers, according to recent statistics reported by Litmus.com. The report explores the various methods brands use to reach consumers, measuring which practices resulted in the most click-throughs and the best ROI. The differences were staggering.

The top three marketing methods which resulted in consumers clicking through came via email, banner ads, and rich-media banners. Email marketing dominates the competition with a 5% click-through rate, a staggering 525% increase over its next highest competitor, banner ads which had a click-through rate of only 0.8%. On a similar vein, email marketing also has the highest conversion rates per session compared to search: 4.15% to 2.64%, an increase of 57.2%.

When businesses choose the most effective avenues through which to market their products, the most immediate indicator of value lies in the ROI. Once again, email marketing remains on top with an average return of $40 for every $1 spent. Keyword ads, in comparison, only have an ROI of $17 for every $1 spent and banner ads are only at $2 for every $1 spent. With email marketing’s ROI at a whopping 135% higher than its next closest competitor, it’s clear that email distribution is still one of the most profitable ways to build up a business.