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Northbrook, IL – From May 20-May 26, 2024, Prime Publishing raised money for St. Jude Children's Research Hospital through its quarterly Click
On May 4, 2024, Scouts BSA Troop 671 of Wildwood, Illinois hosted their annual Pancake Breakfast. This is the Troop's largest fundraiser each
Northbrook, IL – From February 1 to March 31, 2024, AllFreeCrochet and AllFreeKnitting proudly partnered with JourneyCare Home Health and Hosp
Digital Advertising Gaining Ground
April 18 , 2013Northbrook, IL — U.S. digital advertising revenue has, once again, reached an all-time high in 2012, securing its place as the second largest source of U.S. ad spending, just behind broadcast TV. An annual report released by the Interactive Advertising Bureau reveals that Internet advertising revenue has risen 15% from 2011 for a total of about $36.6 billion in spending.
There were a few areas that showed particularly impressive areas of growth: mobile and digital video advertising. Mobile advertising revenue rose by over 112% from 2011 to 2012 while digital video advertising rose 27.8%. Nearly 40% of digital video advertising’s gains resulted from budgetary transfers from TV to digital, demonstrating the shifting trends of the business.
Further research reveals the rise of search ad revenue and display ad revenue which combined to represent 79% of the total digital ad revenue. Additionally, retailers and financial services were the leading industries in Internet ad spending, accounting for a combined 33%.