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In The News

Prime Publishing Raises Money for the American Red Cross of Hawaii September 15 , 2023

Northbrook, IL – From August 28-September 3, 2023, Prime Publishing raised money for the American Red Cross of Hawaii through its quarterly Cl

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Prime Publishing Raises Money for NAMI June 14 , 2023

Northbrook, IL – From May 15-May 28, 2023, Prime Publishing raised money for NAMI through its quarterly Clicks for a Cause program. The Nat

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Prime Publishing Hosts Sixth Annual Shawls for Charity Drive March 01 , 2023

Northbrook, IL – AllFreeCrochet and AllFreeKnitting proudly partnered with Rush University Medical Center and JourneyCare Hospice during Novem

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Digital Advertising Gaining Ground

April 18 , 2013

Northbrook, IL — U.S. digital advertising revenue has, once again, reached an all-time high in 2012, securing its place as the second largest source of U.S. ad spending, just behind broadcast TV. An annual report released by the Interactive Advertising Bureau reveals that Internet advertising revenue has risen 15% from 2011 for a total of about $36.6 billion in spending.

There were a few areas that showed particularly impressive areas of growth: mobile and digital video advertising. Mobile advertising revenue rose by over 112% from 2011 to 2012 while digital video advertising rose 27.8%. Nearly 40% of digital video advertising’s gains resulted from budgetary transfers from TV to digital, demonstrating the shifting trends of the business.

Further research reveals the rise of search ad revenue and display ad revenue which combined to represent 79% of the total digital ad revenue. Additionally, retailers and financial services were the leading industries in Internet ad spending, accounting for a combined 33%.