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Northbrook, IL – From February 1 to March 31, 2025, AllFreeCrochet and AllFreeKnitting proudly partnered with JourneyCare Home Health and
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1:1 Email Mailings
January 22 , 2015
Email is about 1:1 people-based marketing. People subscribe to, open, and read emails. And because email is people based, brands can tie tremendous amounts of data, including transactional behavioral data points, to an individual profile that can be used for segmentation and targeting on a real 1:1 basis. Just look at the scale and reach of major retailers in the US who are shifting from Sunday inserts to 1:1 e-mail mailings. Targeting active consumers provides an ROI that is unmatched by any other marketing channel in existence.