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Northbrook, IL – From August 28-September 3, 2023, Prime Publishing raised money for the American Red Cross of Hawaii through its quarterly Cl
Northbrook, IL – From May 15-May 28, 2023, Prime Publishing raised money for NAMI through its quarterly Clicks for a Cause program. The Nat
Northbrook, IL – AllFreeCrochet and AllFreeKnitting proudly partnered with Rush University Medical Center and JourneyCare Hospice during Novem
1:1 Email Mailings
January 22 , 2015
Email is about 1:1 people-based marketing. People subscribe to, open, and read emails. And because email is people based, brands can tie tremendous amounts of data, including transactional behavioral data points, to an individual profile that can be used for segmentation and targeting on a real 1:1 basis. Just look at the scale and reach of major retailers in the US who are shifting from Sunday inserts to 1:1 e-mail mailings. Targeting active consumers provides an ROI that is unmatched by any other marketing channel in existence.