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Northbrook, IL – From October 15 through November 15, 2024, Prime Publishing hosted its fourth annual Card Drive for Veterans through its webs
Northbrook, IL – From May 20-May 26, 2024, Prime Publishing raised money for St. Jude Children's Research Hospital through its quarterly Click
On May 4, 2024, Scouts BSA Troop 671 of Wildwood, Illinois hosted their annual Pancake Breakfast. This is the Troop's largest fundraiser each
News
1:1 Email Mailings
January 22 , 2015Email is about 1:1 people-based marketing. People subscribe to, open, and read emails. And because email is people based, brands can tie tremendous amounts of data, including transactional behavioral data points, to an individual profile that can be used for segmentation and targeting on a real 1:1 basis. Just look at the scale and re more
Communications
December 26 , 2011DMA Insight says that 99% of us check our e-mails every day, and in fact the typical person checks his/her e-mail 20 times every day. When the only way to get e-mail was on your desktop computer, people would check it periodically. But now that e-mail is available 365/24/7 on your smartphone, people have actually expanded their use of e-m more
Consumer Marketing
December 26 , 2011There is a growing sophistication of Internet users, who are spending less time at portals and directly seeking specialized content at more focused sites. The consumer market is clearly fragmenting. more
Consumer Marketing
December 26 , 2011There is a growing sophistication of Internet users, who are spending less time at portals and directly seeking specialized content at more focused sites. The consumer market is clearly fragmenting. more
Broadcasting
December 26 , 2011Not too long ago CBS, NBC and ABC networks controlled over 90% of all broadcast dollars due to their mass consumer reach. As cable television gave consumers choice, networks share of broadcast dollars declined. Today, this number continues to fall and network television gets less than 50% of broadcast advertising dollars. As well, televis more