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Northbrook, IL – AllFreeCrochet and AllFreeKnitting proudly partnered with Rush University Medical Center and JourneyCare Hospice during Novem
Northbrook, IL - From February 20-February 27, 2023, Prime Publishing raised money for UNICEF through its quarterly Clicks for a Cause program.
Northbrook, IL — AllFreeCrochet and AllFreeKnitting are proudly partnering with Rush University Medical Center and JourneyCare during No
FaveHealthyRecipes.com Unveils New Design
Northbrook, IL – FaveHealthyRecipes.com unveiled a new look this week. Sporting a new logo and new motto, the healthy recipes website has a refreshing, sleek look.
Beth Ann Morley, editor of FaveHealthyRecipes.com, said, “We are thrilled to announce the site redesign for FaveHealthyRecipes. It’s been exciting to see our site go from old to new, and we hope that you like the change as much as we do.”
FaveHealthyRecipes.com’s new logo features a clean-cut apple design and a green-toned color palette.
Matt Paulson, Prime Publishing’s in-house graphic designer, said “My inspiration for the new design was the concept of light, fresh food.”
“I wanted to convey that visually. Bright veggie greens speak to the concept of healthy eating and the fonts carry a light weight that gives the logo an airy feeling,” Paulson said.
The site’s new motto, “everyday recipes with a healthy twist,” reflects the philosophy of easy recipes that put a healthy twist on classic family favorites.
Visit FaveHealthyRecipes.com to experience the new design. To learn more, read our RecipeChatter announcement.
About Prime Publishing LLC: Prime Publishing LLC began creating women’s lifestyle content in the cooking and crafting niches in 2009. Meeting at the intersection of information and engagement, our brands — all powered by innovation — span digital web sites, e-mail newsletters, social media, licensing, e-commerce, business information, and marketing services. Our group of 27 owned and operated cooking and crafting properties deliver over 68 million page views monthly. More than 6.3 million readers subscribe to our daily content eNewsletters.
FaveHealthyRecipes.com Unveils New Design
Northbrook, IL – FaveHealthyRecipes.com unveiled a new look this week. Sporting a new logo and new motto, the healthy recipes website has a refreshing, sleek look.
Beth Ann Morley, editor of FaveHealthyRecipes.com, said, “We are thrilled to announce the site redesign for FaveHealthyRecipes. It’s been exciting to see our site go from old to new, and we hope that you like the change as much as we do.”
FaveHealthyRecipes.com’s new logo features a clean-cut apple design and a green-toned color palette.
Matt Paulson, Prime Publishing’s in-house graphic designer, said “My inspiration for the new design was the concept of light, fresh food.”
“I wanted to convey that visually. Bright veggie greens speak to the concept of healthy eating and the fonts carry a light weight that gives the logo an airy feeling,” Paulson said.
The site’s new motto, “everyday recipes with a healthy twist,” reflects the philosophy of easy recipes that put a healthy twist on classic family favorites.
Visit FaveHealthyRecipes.com to experience the new design. To learn more, read our RecipeChatter announcement.
About Prime Publishing LLC: Prime Publishing LLC began creating women’s lifestyle content in the cooking and crafting niches in 2009. Meeting at the intersection of information and engagement, our brands — all powered by innovation — span digital web sites, e-mail newsletters, social media, licensing, e-commerce, business information, and marketing services. Our group of 27 owned and operated cooking and crafting properties deliver over 68 million page views monthly. More than 6.3 million readers subscribe to our daily content eNewsletters.
RecipeChatter Team Donates to WINGS Program
Northbrook, IL — RecipeChatter.com, a Prime Publishing food blog, held its first-ever online Cookbook Drive May 4-29.
Our readers donated over 400 cookbooks to WINGS Program, Inc., one of the largest domestic violence service and housing providers in the state of Illinois. They shipped or hand-delivered their new and gently used cookbooks to the Prime Publishing offices right here in Northbrook.
The cookbook drive was promoted to our readers, including on a RecipeChatter blog post.
“We are very touched by our readers’ participation. Readers mailed cookbooks from coast to coast in the U.S., and a couple from Canada,” said Jesse Carpender, editor of RecipeChatter. “People from the Chicago area also dropped off cookbooks to our Northbook office.”
“Many people wrote to us that they related to WINGS’ cause and wanted to help,” Carpender said. “It just goes to show how many people are affected by domestic abuse. We’re so glad we can contribute to WINGS’ efforts.”
Prime Publishing also plans to donate $600 worth of kitchenware from the food team’s Test Kitchen, where Prime’s recipes are developed. The book and kitchenware donations will be given to WINGS in June.
Arielle Matlin, food team promotions editor, said “We receive many great products to review in our Test Kitchen each week. We were happy to find WINGS and put these barely used gadgets and appliances to use. Some of the donations included a Hamilton Beach Stand Mixer, an Aroma Rice Cooker and a 12-piece Rachael Ray Cookware Set.”
The food team editors contributed to the drive by promoting it in RecipeLion.com and other Prime food site newsletters, promoting on social media, donating their own books, packing boxes, and spreading the word about the drive. WINGS helped to promote the drive on their own social media, as well.
Prime Publishing offered a $50 Starbucks Card to one reader who donated books as a prize for participation. The winner has not yet been chosen.
The books and kitchenware will be donated to WINGS Program, Inc’s three resale shops which bring in almost one third of WINGS’ $5 million annual budget. Single women and women with children are able to receive temporary safe shelter through WINGS housing while staff provides one-on-one, individualized assistance that allows women to set personal goals that will enable them to work, continue their education, and care for themselves and their children.
Robin Bergbreiter, director of resale operations, said “WINGS motto is ‘giving flight to hopes and dreams,’ and you have to have the funding and resources to provide that,” she said. “The resale stores are WINGS’ face to the community. For the protection of our clients, we don’t publicize the housing, so the resale stores are the signs you see on the street.”
Bergbreiter said the cookbooks from this drive can be placed in clients’ homes or sold to provide funding for WINGS’ services. “When you give us great stuff, we can do great things,” she said.
The success of this charity drive further demonstrates the generosity of the Prime Publishing community. Prime Publishing, LLC continues to work with various charities each year to help those in need. To find out more about the company’s past charity involvement, be sure to check out our Charity Drives page.
RecipeChatter Team Donates to WINGS Program
Northbrook, IL — RecipeChatter.com, a Prime Publishing food blog, held its first-ever online Cookbook Drive May 4-29.
Our readers donated over 400 cookbooks to WINGS Program, Inc., one of the largest domestic violence service and housing providers in the state of Illinois. They shipped or hand-delivered their new and gently used cookbooks to the Prime Publishing offices right here in Northbrook.
The cookbook drive was promoted to our readers, including on a RecipeChatter blog post.
“We are very touched by our readers’ participation. Readers mailed cookbooks from coast to coast in the U.S., and a couple from Canada,” said Jesse Carpender, editor of RecipeChatter. “People from the Chicago area also dropped off cookbooks to our Northbook office.”
“Many people wrote to us that they related to WINGS’ cause and wanted to help,” Carpender said. “It just goes to show how many people are affected by domestic abuse. We’re so glad we can contribute to WINGS’ efforts.”
Prime Publishing also plans to donate $600 worth of kitchenware from the food team’s Test Kitchen, where Prime’s recipes are developed. The book and kitchenware donations will be given to WINGS in June.
Arielle Matlin, food team promotions editor, said “We receive many great products to review in our Test Kitchen each week. We were happy to find WINGS and put these barely used gadgets and appliances to use. Some of the donations included a Hamilton Beach Stand Mixer, an Aroma Rice Cooker and a 12-piece Rachael Ray Cookware Set.”
The food team editors contributed to the drive by promoting it in RecipeLion.com and other Prime food site newsletters, promoting on social media, donating their own books, packing boxes, and spreading the word about the drive. WINGS helped to promote the drive on their own social media, as well.
Prime Publishing offered a $50 Starbucks Card to one reader who donated books as a prize for participation. The winner has not yet been chosen.
The books and kitchenware will be donated to WINGS Program, Inc’s three resale shops which bring in almost one third of WINGS’ $5 million annual budget. Single women and women with children are able to receive temporary safe shelter through WINGS housing while staff provides one-on-one, individualized assistance that allows women to set personal goals that will enable them to work, continue their education, and care for themselves and their children.
Robin Bergbreiter, director of resale operations, said “WINGS motto is ‘giving flight to hopes and dreams,’ and you have to have the funding and resources to provide that,” she said. “The resale stores are WINGS’ face to the community. For the protection of our clients, we don’t publicize the housing, so the resale stores are the signs you see on the street.”
Bergbreiter said the cookbooks from this drive can be placed in clients’ homes or sold to provide funding for WINGS’ services. “When you give us great stuff, we can do great things,” she said.
The success of this charity drive further demonstrates the generosity of the Prime Publishing community. Prime Publishing, LLC continues to work with various charities each year to help those in need. To find out more about the company’s past charity involvement, be sure to check out our Charity Drives page.
SeamsAndScissors Hosts Successful Fabric Drive for Charity
Northbrook, IL—Prime Publishing’s sewing blog hosted a fabric contest last month where readers sent in extra fabric that was then donated to a non-profit organization.
SeamsandScissors.com hosted the charity drive June 1 through June 25 that asked readers to send to Prime old fabric to donate to Urban Threads Studio, or UTS, for their summer camp incentive for children.
Urban Threads Studio, a not-for-profit organization, located at the Bridgeport Art Center in Chicago, Illinois, teach problem solving skills through textile arts. Each summer, they host a summer camp for kids in the area, and this summer was no different. They are learning how to sew shorts, dresses, pajama bottoms, and messenger bags.
“I first found out about UTS at Renegade Craft Fair in Chicago,” said Nicola Prybell, a Prime Publishing editor. “I just always had this idea that we could help them in some way. Being able to launch this fabric charity drive has been a fantastic experience.”
To give a little incentive to the readers, SeamsandScissors offered a free giveaway of a Bias Tape Maker, donated to them by Simplicity, that readers would automatically be entered to win when they donated.
SeamsandScissors collected so much fabric that it took them two trips with six helping hands to bring it down from the office to the minivan. The UTS Representative, Ilona, was concerned about all the giant black trash bags of fabric not completely fitting in the car. Luckily with a little coaxing, all the fabric fit perfectly and UTS ecstatic with the amount of donations they received.
“Seeing how generous readers were, and seeing the look on Ilona’s face when she was how much fabric was donated was truly priceless. It’s what made all of this hard work so worthwhile,” said Prybell.
The success of this charity drive further demonstrates the generosity of the Prime Publishing community. Prime Publishing, LLC continues to work with various charities each year to help those in need. To find out more about the company’s past charity involvement, be sure to check out our Charity Drives page.
AllFreeCrochet Helps Make Yarn Dreams Come True
Northbrook, IL – AllFreeCrochet.com teamed up with Red Heart Yarns for yet another successful promotion. From March 27 through May 4, AllFreeCrochet ran the Red Heart Dream Yarn Prize Package contest– a giveaway that was valued at $125. One lucky winner received a prize package that was chock-full of amazing supplies including 17 balls of yarn, 1 set of crochet hooks, one set of knitting needles, plus a Red Heart tote bag.
Altogether, the month-long contest received 60,423 entries. An average yarn giveaway on AllFreeCrochet usually receives around 5,000 entries, so it’s safe to say that the Red Heart Dream Yarn Prize Package promotion was a success, both for AllFreeCrochet, as well as Red Heart yarns.
“Working with Prime Publishing has proven to be a successful strategy for Red Heart yarns time and time again,” said Alyson Bell, Vice President of Coats North America. “Whether we are doing a contest with them, an e-book or an exclusive newsletter, we see an instant lift in our traffic to our website, redheart.com. But not only are we getting visits, we are getting engaged consumers who are sharing this information with their friends, expanding our reach. We have been very pleased with the results we have seen with this partnership.”
Prime Publishing LLC, along with AllFreeCrochet, looks forward to more successful collaborations with Red Heart in the future. Stay tuned!
About Coats North America: Coats Crafts is part of the worldwide Coats Group. With a rich heritage dating back to the 1750s, Coats is the world’s leading industrial thread and consumer textile crafts business employing 20,000 employees in over 70 countries across six continents around the world. They are the world’s largest supplier of crafting products – from the innovative cotton sewing threads, to knitting, embroidery crochet, fabrics and a whole range of accessories.
About Prime Publishing LLC: Prime Publishing LLC began creating women’s lifestyle content in the cooking and crafting niches in 2009. Meeting at the intersection of information and engagement, their brands — all powered by innovation — span digital web sites, e-mail newsletters, social media, licensing, e-commerce, business information, and marketing services. Their group of 27 owned and operated cooking and crafting properties deliver over 68 million page views monthly. More than 6.3 million readers subscribe to their daily content eNewsletters.
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Contact:
Jeanette Benoit, Promotions Editor
AllFreeCrochet.com
Prime Publishing
847-205-9375
Mr. Food Test Kitchen Partners with Wheel of Fortune® for New Cookbook
Northbrook, IL – The Mr. Food Test Kitchen is teaming up with Wheel of Fortune to create a brand new collectible cookbook to be released later this year. Filled with over 150 triple-tested recipes alongside behind-the-scenes pictures and stories, this cookbook is a must-have for game show enthusiasts.
“Teaming up with the Mr. Food Test Kitchen for this project is ideal as Howard Rosenthal, the host of Mr. Food, and his team know how to create recipes that relate to our viewers,” said Wheel of Fortune Executive Producer, Harry Friedman.
The cookbook is comprised of recipes from the Mr. Food Test Kitchen. It will also include recipes from (or inspired by) Pat Sajack and Vanna White (such as Vanna Banana Pudding), and recipes from viewers.
MrFood.com is holding a Wheel of Fortune Cookbook Recipe Contest where viewers can submit their original recipes for the chance to get featured in the cookbook. Recipes must follow the Mr. Food Test Kitchen’s “Quick & Easy” cooking style, using no more than twelve ingredients that could easily be found at the local supermarket. Winners will receive an autographed copy of the cookbook along with a Wheel of Fortune prize package with an estimated value of $100.
Recipe submissions will be accepted from now through May 17, 2015. Winners will be notified by the end of August and be posted on WheelofFortune.com and MrFood.com. The cookbook is due to be released in October 2015.
Prime Publishing LLC manages the MrFood.com digital properties including the websites, e-mail newsletters, and all social and community channels. Prime Publishing created the current MrFood.com digital property in 2010. Users per month have grown from 134,000 per month in 2009 to over 3,100,000 per month this year.
Stitch and Unwind Hosts Afghan Charity Drive
Northbrook, IL — In February 2015, StitchAndUnwind.com asked their loyal readers to bring a little love and warmth to children in need. To do this, StitchAndUnwind.com teamed up with Warm Up America!, Craft Yarn Council, and Build-a-Bed to launch a charity drive asking for crochet or knit afghans. The afghans are then sent to children who don’t have warm beds to sleep in. The students at Morehead State University build and distribute beds to children in Eastern Kentucky for their yearly Build-A-Bed campaign. Through this initiative, each child is given a twin size sheet set, a hygiene kit, books, pajamas, nightlight, alarm clock, stuffed animal, a twin-sized bed, mattress, and an afghan.
“Warm Up America has a long history of helping people in need. We love what they stand for and how they go about providing donations to the people that need it most,” Nicola Prybell, Prime Publishing community manager, said. “I knew that this was a great opportunity to show our readers just how important it is to help those less fortunate. Just by using up scrap yarn that you have lying around your house, you can make an afghan for someone who really needs it. That’s the most rewarding part for knitters and crocheters.”
By reaching out to loyal readers of AllFreeCrochet.com, AllFreeCrochetAfghanPatterns.com, AllFreeKnitting.com, and FaveCrafts.com in newsletters, via social media, and in video announcements, word spread fast. To encourage readers to donate, Yarnspirations joined in and offered a prize of 10 skeins of Bernat Blanket yarn to give to one lucky participant. At the end of March, Prime Publishing was able to donate a whopping total of 134 afghans.
“We knew the readers would love the idea of this charity, especially because children in need were involved, but we were truly blown away at the response,” Christina Hammond, Prime Publishing community editor, said. “The boxes started rolling in, and we ran out of places to store them all! We even had blankets donated all the way from Hawaii with messages of love and hope for the children set to receive them.”
The success of this charity drive further demonstrates the generosity of the Prime Publishing community. Prime Publishing, LLC continues to work with various charities each year to help those in need. To find out more about the company’s past charity involvement, be sure to check out our Charity Drives page.
Check out our announcement video!
Check out a time lapse video of all the blankets!
Prime Publishing Launches Daily Newsletters
Northbrook, IL — Prime Publishing is excited to announce the launch of new, innovative, daily newsletters for both our food and craft properties. In the past month, we started offering daily Recipe of the Day and Project of the Day newsletters to the visitors and subscribers of RecipeLion.com, AllFreeCrochet.com, AllFreeSewing.com, AllFreeKnitting.com, and FaveCrafts.com.
Altogether, Prime Publishing has more than 30 niche, digital properties focused on cooking and crafting, with e-mail newsletters that publish up to six times a week, reaching 6.2 million subscribers. Each of these newsletters includes a sizable collection of new and exciting recipes and projects for readers to sample.
After just a month of publishing our new, daily newsletters, we’ve added more than 160,000 additional subscribers. These new, daily newsletters provide a shorter sampling of our content with a main recipe or project of focus, along with a couple handy collections. The newsletter is perfect for the busy person looking for ideas on his or her smartphone, tablet, or desktop.
Rachel Kallison, Food Group Editorial Director, said, “We’re excited to expand the content we can offer our readers. In a fast-paced world, in which we’re often checking our e-mail on our mobile devices or tablets, we know these short-form daily newsletters will be especially appealing.
“Sometimes it’s easier to digest a single, fabulous recipe when skimming through e-mail, rather than an entire collection of recipes,” Kallison added.
Readers can choose to sign up for our new daily newsletters, our regular weekly newsletters, or both.
“Our mission at Prime Publishing is to offer five minutes of fun to our readers and visitors every day, and these additional newsletters provide yet another avenue for our subscribers to enjoy our content,” said Stuart Hochwert, President and CEO of Prime Publishing, LLC.
Prime Publishing plans to launch additional daily newsletters for its cooking and crafting properties this summer.
To sign up for daily or weekly newsletters, visit our cooking and crafting subscriber centers.
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Craft and Food Sites Celebrate 2014’s Editorial Accomplishments
Northbrook, IL — Prime Publishing’s editorial staff celebrated many exciting accomplishments in 2014, including web site redesign, launching new blogs, acquiring a new test kitchen and craft studio, and much more.
Some of these successes were outlined in recent blog posts on Seams & Scissors and RecipeChatter.
Blair Chavis, managing editor for the food team, said “”We’re really proud all that our food properties have accomplished this year. Readers can enjoy thousands of new recipes, a fresh new look on our recipe sites and blog, as well as new Test Kitchen-approved recipes from our brand new Test Kitchen.”
On the craft side, Caitlin Eaton, managing editor, said “I’m so proud of the craft team’s accomplishments this year. We redesigned our sites and added more content than ever before, and we hope to surpass that in 2015.”
To find out what else the editorial team did last year, read the blog posts:
10 Things the Food Team Achieved in 2014
10 Things the Craft Team Achieved in 2014
Stuart Hochwert, President and CEO of Prime Publishing, LLC, said “Our goal is to provide 5 minutes of fun to our readers and visitors every day. I am grateful to our editorial team for working very hard to make this a reality.”