Prime Publishing LLC

Prime Publishing, LLC Speaks at CHA Conference and Trade Show

Northbrook, IL-Stuart Hochwert, president and founder of Prime Publishing, LLC, spoke at the Create-n-Connect Conference & Trade Show, hosted by the Craft & Hobby Association (CHA) in Las Vegas, Nevada on July 22, 2013. CHA is an international, not-for-profit trade association consisting of thousands of member companies engaged in the design, manufacture, distribution and retail sales of products in the nearly $30 billion U.S. craft and hobby industry.

Hochwert’s seminar, entitled Low Cost, Easy, & Effective Methods to Market Online, discussed how to maximize one’s ROI while generating high-quality, consistent traffic. The seminar went in-depth in discussing essential pages every site must have, from contact information to general content building; specifics on the importance of different social media tools and how often one should post; the types of content needed to keep one’s audience actively engaged; and how to address negative feedback and promote positive feedback. The seminar used specific examples from the Prime’s community of cooking and crafting sites to demonstrate how to quickly and efficiently build one’s audience and create a successful site for marketers and consumers alike.

Prime Publishing, LLC was launched in 2009 as Hochwert’s fourth start-up. The company was awarded the prestigious Mequoda Rocket Award for Fastest Growing On-Line Publishing Company in 2012.

Summer Seafood Recipes Featured in Southern eCookbook

Fort Lauderdale, FL – Southern-style cooking is a phenomenon. From magazines to cookbooks and more, country recipes are in high demand. Southern cooking is comfort food at its finest, encompassing a variety of different types of recipes. From corn bread to chowder to fried chicken to chocolate cake, the Mr. Food Test Kitchen’s eCookbook, Down-Home Cookin’: 24 Easy Southern Favorites has a recipe for them all and is recently updated to include more southern dinner recipes we know you’ll love, including Potato-Crusted Fish and Chips, Fresh Catch Strudel, and more!

The Mr. Food Test Kitchen teamed up with U.S. Farm-Raised Catfish to find the best southern-style recipes for a “Quick & Easy” cooking philosophy. A healthier alternative to other meats, catfish recipes are a healthy way to embrace down-home country cooking.

A report by Global Industry Analysts predicts that the world seafood market will excess $340 billion by 2015 due to an increased worldwide interest in healthy food choices. The Mr. Food Test Kitchen’s latest eCookbook puts that belief to the test with a wide selection of southern-style catfish recipes to bring that classic country cooking to kitchens nationwide.

What meal wouldn’t get off to a great start with a helping of Catfish Cakes or a big ol’ slice of Down South Corn Bread? The South knows how to do dinner right with traditional favorites like Fried Catfish and Good Ol’ Honey Fried Chicken. Whether you’re looking for a restaurant-style dish or a new meal to add to your regular rotation, you can’t go wrong with one of these Southern classics. One bite of our recipe for Pulled Pork Sandwiches, and you won’t go back to any other recipe. We can’t think of a single meal that wouldn’t taste better with a home-style Southern side dish. Wouldn’t you agree? From a Test Kitchen favorite like our Southern Potato Bake to the grab-‘em-before-they’re-gone Hush Puppies, there’s plenty here for the whole gang! Don’t lie – we know you’re thinking about skipping ahead to dessert. We don’t blame you; these recipes are simply irresistible. What meal wouldn’t get five stars when accompanied by a slice of our Old Fashioned Southern Chocolate Cake? Plus, serve up our recipe for Peach Coffee Cake for breakfast or dessert for a meal even Scarlett O’Hara would applaud.

No matter where you’re from, you know these Southern recipes have been made with an extra helping of that “OOH IT’S SO GOOD!!^®“

AllFreeCasseroleRecipes Featured on Mint.com

Northbrook, IL — As AllFreeCasseroleRecipes.com continues to grow, we are always humbled when our content is featured by other web sites. Last week, one of AllFreeCasseroleRecipes’ holiday recipes was featured in a 4th of July blog post by mintlife, the official blog of Mint.com.

AllFreeCasseroleRecipes was thrilled to be featured.  Mint.com is a web site that keeps all of your financial information in one place, making it easier to see the bigger picture. It helps you budget, track financial goals, and more. Mint was named one of the 50 Best Websites of 2010 by Time Magazine, was a Money Top Pick, a PC Magazine Editor’s Choice, and The Wall Street Journal said it had “The best online tools for personal finance.” Its 10 million users are happy with it, too.

Mint’s blog, mintlife, covers a variety of budget-friendly lifestyle topics, including a column from the Frugal Foodie. AllFreeCasseroleRecipes has been featured twice this year in this column. It was first mentioned in a Mother’s Day Brunch blog post in May, and was featured again for the 4th of July. Check out Red, White, and Blue Recipes for a 4th of July Feast to see which AllFreeCasseroleRecipes recipe was featured.

AllFreeCasseroleRecipes is happy to be featured by Mint.com and is looking forward to experiencing more growth in the future.

Holiday Crafters’ Interests Discovered in Recent Survey Results

Northbrook, IL – A recent survey conducted by AllFreeHolidayCrafts.com revealed the interests and habits of holiday crafters. The recent survey was taken by a selection of subscribers to the free e-mail newsletter, Create and Celebrate, which is a tri-weekly release. The editors of AllFreeholidayCrafts.com were able to establish a strong understanding of the craft goals and ambitions of their readers. The preferences of Create and Celebrate readers can be drawn from the findings included below.

An entire 98.6% of Create and Celebrate readers are women, 45.1% of which are age 60 and older. These readers prefer to craft for holidays and seasonal occasions. Out of these holidays and occasions, 93% prefer to crafts for Christmas, 63% for birthdays, and 62% for Easter. Out of each holiday and seasonal cause to craft, 90% of readers reported that they never craft for Kwanza, 87% also reported the never craft for Cinco de Mayo.

While their preferences differ according to holiday the types of crafts they create do not. A total of 85.8% of readers prefer to create decorations, 60% make wearable crafts, and 59.5% prefer to make handmade gifts and party favors. Predictably, the techniques of readers are stable throughout, 68.6% prefer sewing, 56.4% prefer crocheting, and 56.1% make crafts from recycled materials. On a related note, 36.4% of readers reported that they base what types of projects they make on what type of materials are required.

Key findings of the survey include:

-How much time do you prefer to spend on a single craft project?
1 evening – 20.7%
1-2 days – 54.2%
1 week or more – 25.1%

– What types of projects would you like to see in each issue of Create and Celebrate?
A collection of projects for a specific holiday – 12.4%
A mix of projects for all holidays in the next month or so – 42.0%
A collection of a specific type of craft project (i.e. 15 Crochet Patterns or 22 Mod Podge Crafts) – 16.6%
A collection of projects to fit your skill level or time constraints (i.e. 13 One-hour Projects or 33 Super Easy Crafts) – 29.0%

– How do you stay connected with AllFreeHolidayCrafts?
I subscribe to the Create and Celebrate newsletter from AllFreeHolidayCrafts – 83.8%
I’m a fan of AllFreeHolidayCrafts on Facebook – 15.4%
I’m following AllFreeHolidayCrafts on Pinterest – 12.6%
I follow AllFreeHolidayCrafts on Google+ – 11.4%

– What holiday best represents you?
Christmas – 73.4%
Halloween – 7.6%
Thanksgiving – 5.5%

Contact:
Jennifer Bendix
Editor
AllFreeHolidayCrafts.com
jbendix@primecp.com

About AllFreeHolidayCrafts.com:
AllFreeHolidayCrafts.com is a website dedicated to the best free holiday projects, tutorials, seasonal crafts, tips and articles on holidays including July Fourth, Halloween, Thanksgiving, Christmas, Easter, and more. AllFreeHolidayCrafts finds and delivers the best holiday crafts from all over the web, from holiday decor to holiday clothing and accessories. Find hundreds of DIY holiday gifts, kids’ holiday crafts, holiday card ideas and more at AllFreeHolidayCrafts.com.

About Prime Publishing:
Prime Publishing LLC was established in 1995 as a traditional niche book publishing company. Today, we are an Internet Media Company that operates web site communities and e-mail newsletters in niche areas such as crafting and cooking. To learn more, visit www.primecp.com.

E-mail Marketing Driving New Business

Northbrook, IL — Don’t trust the hype. At least, that’s the latest lesson learned in a 2013 article from Wired.com, which claims that despite the buzz around social media, businesses are better off gaining new consumers through e-mail marketing.

This new report originates from data provided by marketing outfit Custora who studied the acquisition channel growth of businesses over a four-year period, monitoring its areas of most significant growth. While the rate of consumer growth through e-mail marketing had quadrupled over the past four years to a remarkable 7%, Facebook and Twitter continue to barely register on consumers’ radar, suggesting that perhaps newer does not equal better.

By tracking the two-year purchase history of over 72 million consumers, Custora discerned that e-mail customers were far more valuable than the average customer—by 11%, no less. By comparison, Twitter followers were 23% less valuable than the average customer. Despite the “new” and “fresh” appeal of social media, it still cannot provide for businesses to the same degree as e-mail. Customers from organic search remain a business’s prized audience with 50% more value than the average customer, making them the most likely to shop and spend money with a given retailer. A customer obtained through CPC was second with 37% more value than average.

Plus, the marketer’s ability to personalize e-mail to fit the consumer combined with the security of delivery helps make e-mail marketing a sustainable, long-term prospect for businesses.

Make DIY Party Decor with New eBook from Fiskars and FaveCrafts.com

Northbrook, IL – For generations crafters have been using paper to create everything from cards to jewelry. As paper crafting grows in popularity, more and more companies are giving crafters the tools they need to create professional-looking paper projects. With the recent release of their Fuse Creativity System, Fiskars has given crafters a one-of-a-kind machine that combines die-cut and letterpress techniques to create a multitude of paper crafts, and with this free downloadable eBook, Fuse Creativity System Project Guide: Fun Party Themes, Idea for Handmade Cards, and More Paper Crafts from Fiskars, crafters can immerse themselves in 25 original projects that can all be made with the help of the Fiskars Fuse.

 

A recent study conducted by the Craft and Hobby Association found that “the U.S. craft and hobby industry is at $29 billion [being spent annually] with about 56% of U.S. households crafting at least once a year.” This same study also calculated the top ten craft segments by sales, in which Scrapbooking and Memory Crafts, Card Making, and Home Decor Crafts (non-Sewing) all make the top 10, with $1.4 billion, $1 billion, and $948 million being spent by consumers, respectively. Craft designers who fall into these categories will love the projects assembled in the Fuse Creativity System Project Guide. With several easy-to-make card designs and scrapbooking layouts, as well as plenty of ideas for DIY party décor and everyday home décor, this free eBook is sure to have something for DIY crafters of all mediums.

 

This latest free eBook from Fiskars and FaveCrafts.com features a large assortment of easy to follow craft tutorials, as well as full color photos. From simple greeting cards to party decorations that are suitable for weddings and showers, there are several types of projects to chose from in this downloadable eBook. Inside this eBook, crafters will find a sweet Butterfly Card (pg. 8), a Click Click Layout that is perfect for Instagram photos (pg. 18), adorable Owl Themed Party Decor (pg. 20), a stunning White Bloom Wreath (pg. 40), and a Flower Bouquet Gift Topper that is sure to impress everyone (pg. 42). These projects are all easy to make with the help of the Fiskars Fuse Creativity System, the free Fuse Creativity System Project Guide, and a few sheets of cardstock.

 

Download Fuse Creativity System Project Guide: Fun Party Themes, Idea for Handmade Cards, and More Paper Crafts from Fiskars for FREE today!
http://www.favecrafts.com/Papercrafts/Fiskars-Fuse-Creativity-System-Project-Guide-eBook

 

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Contact:

Melissa Conner, Managing Editor
FaveCrafts.com
847-205-9375

 

About FaveCrafts.com:

FaveCrafts.com is an exciting resource for all things craft – from expert tips to project ideas for every style and skill level. We also publish Quick & Crafty, a free e-mail newsletter, publish crafting eBooks, and create crafting related product promotions, contests and giveaways.

 

About Prime Publishing LLC:

Prime Publishing LLC was established in 1995 as a traditional niche book publishing company. Today, they are an Internet Media Company that operates web site communities and e-mail newsletters in niche areas such as crafting and cooking. A full list of web properties, free newsletters and free eBooks can be found at www.primenewsletters.com.

Consumers Prefer E-mail Communications

Northbrook, IL — New communication avenues develop at a rapid pace in today’s digital world.  Advertising brands have options when getting the consumers attention: text messages, blogs, social media, and more. Despite companies’ desire to jump aboard the trendiest tools, new research conducted by Lyris Labs and The Economist determined that 37% of consumers still prefer to learn about different brands through e-mail, more so than personal referrals from loved ones, social media, mobile devices, and more.

After the initial engagement, 52% of consumers reveal that e-mail remains one of the top three preferred communication platforms for brands during post-purchase follow-up, making it one of the strongest ways for advertisers to get their product and ensuing message across. By using personalization techniques to further tailor advertising to each consumer, advertisers can capitalize on available marketing research to maximize cost per revenue.

The demographic of these e-mail supporters may also come as a shock. The e-mail marketing field appeals to younger consumers as well (20–30-year-olds) who ranked e-mail communications as the second most-preferred form of brand outreach. Despite the powerful presence of younger consumers on social media, only 5% look to social media for brand engagement.

The value of e-mail marketing continues to appeal to consumers of all ages, confirming its place as one of the most powerful marketing resources available for developing and maintaining brand-to-consumer relationships.

Cake Mix Recipes eCookbook Saves Time and Money

Fort Lauderdale, FL — With so many summer activities going on, from vacations to parties and more, there’s less time than ever to spend baking in the kitchen. From brownies to cookies and everything in between, the Mr. Food Test Kitchen’s latest free eCookbook, Tempting Cake Mix Recipes: 30 Simple Recipes with Cake Mix, demonstrates how easily one can fit baking into a busy lifestyle, just by using a simple, prepared ingredient.

Summer is one of the busiest times of year, and prepared meals with ready-to-cook ingredients have seen a 30% growth over the past year, according to an article by News.com.au. By cutting back on preparation time, home cooks around the world are spending less time in the kitchen while still eating tasty meals.

The Tempting Cake Mix Recipes eCookbook is filled with a variety of dessert recipes using that one special ingredient: cake mix. Some of the recipes you’ll find in this collection include: Carrot Cake Cookies (page 2), Chocolate Fantasy (page 10), Lemon Glacier Bars (page 16), Hummingbird Muffins (page 24), Rainbow Cookies (page 25), Italian Cream “Mug” Cakes (page 29), and more! All of these cake mix recipes are made with the Mr. Food Test Kitchen’s signature “OOH IT’S SO GOOD!!”®

Download the free Tempting Cake Mix Recipes eCookbook today!
http://www.mrfood.com/Misc-Desserts/Tempting-Cake-Mix-Recipes-Simple-Recipes-with-Cake-Mix-Free-eCookbook

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Recipes and photos available upon request.

Media Contact
Brenna Fisher
954-938-0400 ext.307

About the Mr. Food® Brand

Mr. Food is an established brand that keeps reinventing itself as it continues to grow. Today, the Mr. Food TV segment is nationally syndicated through CBS Worldwide Distribution on 120+ TV stations, with a daily audience of over 2 million viewers. The publishing division (with millions of books sold) continues to successfully create cookbooks to help the home cook get in and out of the kitchen with ease. The success of the brand is based on triple-tested recipes developed in the Mr. Food Test Kitchen while strictly adhering to their “Quick & Easy” philosophy. MrFood.com is a joint venture with Prime Publishing LLC and one of the nation’s fastest growing recipe websites with millions of page views weekly and over 1 million monthly unique visitors. On top of that, the “Quick & Easy Everyday Cooking” eNewsletter engages almost 1 million subscribers on a daily basis.

FaveCrafts Selected As Number One Craft Blog To Follow in 2013

June 14, 2013 – Northbrook, IL – Everyday, thousands of online resources pop up and compete for a coveted bookmark in a crafter’s web browser. There are so many sites that cater to creative, DIY-loving individuals and it can often be hard to determine the absolute best sites available. CouponAudit.com recently compiled a list of the Top 100 Craft Blogs to Follow in 2013 and ranked the FaveCrafts Blog at the top.

FaveCrafts’ number one ranking did not come without a great deal of hard work and support from a large global network of crafters. In fact, the list was determined by the size and breadth of each site’s social media presence. FaveCrafts’ 85,980 Facebook fans were a huge factor in the number one ranking. Additionally, FaveCrafts’ 13,553 Twitter followers made a huge impression.

The FaveCrafts Blog routinely received about 25,000 pageviews every week and features content from FaveCrafts as well as sits such as AllFreeKidsCrafts, AllFreeSewing, AllFreeJewelryMaking and FaveQuilts. Content can include anything from trend roundups to weeklong giveaways and product promotions. Articles and projects on the FaveCrafts Blog are promoted on each site’s social media channels and in respective newsletters.

“We’re Number 1! FaveCrafts Blog Named Top Craft Blog,” an article announcing the honor, can be found on the FaveCrafts Blog at http://www.favecraftsblog.com/top-craft-blog/. This post can also be found in the News category of the FaveCrafts Blog.

Contact:

Julia Litz, Editor

FaveCrafts.com

847-205-9375

 

About FaveCrafts.com:

FaveCrafts.com is an exciting resource for all things craft – from expert tips to project ideas for every style and skill level. We also publish Quick & Crafty, a free e-mail newsletter, publish crafting eBooks, and create crafting related product promotions, contests and giveaways.

 

About Prime Publishing LLC:

Prime Publishing LLC was established in 1995 as a traditional niche book publishing company. Today, they are an Internet Media Company that operates web site communities and e-mail newsletters in niche areas such as crafting and cooking. A full list of web properties, free newsletters and free eBooks can be found at www.primenewsletters.com.

Christmas Crafters’ Interests and Habits Revealed in Recent Survey

Northbrook, IL- Results from a recent survey conducted by AllFreeChristmasCrafts.com reveal newsletter subscribers’ interests and habits. Those who partook in the survey were subscribers to the free e-mail newsletter released twice a week, Crafty Christmas Ideas. Using the results, editors of AllFreeChristmasCrafts.com hope to gain a better understanding of the readers’ crafting objectives and interaction with the online community, thereby improving Crafty Christmas Ideas going forward. Here are some revelations that editors of AllFreeChristmasCrafts.com found about readers’ preferences. The results were both merry and informative.

A staggering 98.8% of Crafty Christmas Ideas subscribers are women, the majority of whom are over the age of 50. These newsletter subscribers tend to craft anywhere from once to a few times a week, with a combined 56.6% preferring to spend as long as an evening or weekend crafting. Not surprisingly, these readers reported that they craft primarily for their family members. Readers reported being most frustrated by the cost of crafting. This is consistent with 34.6% of survey takers who reported that they would like to see more gift ideas on AllFreeChristmasCrafts.com, since those ideas serve as inexpensive alternatives to department store merchandise. Predictably, 80.7% note that their favorite part of the AllFreechristmasCrafts site is any given project page.

When asked if they crocheted, knit, or sewed in addition to Christmas crafting, 76.2% of survey takers reported sewing, 65.7% crocheting, and 39.5% knitting as hobbies. One of the most diverting responses from Crafty Christmas Ideas subscribers was their favorite Christmas icon. Interestingly, 27.0% of newsletter subscribers prefer snowmen, 25.5% angels, and 20.2% Jesus. If they couldn’t craft for Christmas? 31.1% said Easter, 32.1% Halloween. Other holidays of interest to traditionally Christmas crafters included Mother’s Day and patriotic holidays.

Key findings of the survey include:

– Favorite part of AllFreeChristmasCrafts site:
Project pages – 80.7%
Collections – 2.5%
eBooks – 12.1%
Giveaways and Reviews – 4.75

– Stay connected with AllFreeChristmasCrafts through:
Crafty Christmas Ideas Newsletters – 90.6%
Facebook -13.7%
Pinterest – 15.0%
Twitter – 0.6%
Google+ – 6.6%
FaveCraftsBlog – 12.5%

– Time of day spent online:
In the morning – 33.8%
In the afternoon – 11.8%
In the evening – 31.6%
I’m online all day – 22.8%

– Most Frustrating Thing about Crafting:
The Cost – 49.2%
The time it takes to make projects – 17.6%
Lack of variety – 12.6%
The mistakes along the way – 25.9%

The Crafty Christmas Ideas editors asked readers what they’d like to see changed in the newsletter to improve its overall quality. Some responses are as follows:

“Not really sure as I get a lot of enjoyment and ideas from its present form.”

“Make all the instructions for the projects as simple as possible.”

“More pictures of finished products to catch my eye.”

“I am thrilled with what you are doing. I look forward to every time I go to your site.”

“Improve? Naw, you’re just right.”

Contact:

Anne Rosean
Editor
AllFreeChristmasCrafts.com

AllFreeChristmasCrafts.com is a property of Prime Publishing LLC

About AllFreeChristmasCrafts.com:
AllFreeChristmasCrafts.com is a website dedicated to providing free resources relating to all things Christmas crafts across the web. Readers will find a range of projects that vary in subject, technique, and skill level. AllFreeChristmasCrafts.com also publishes Crafty Christmas Ideas, a free e-mail newsletter as well as Christmas crafts eBooks. In addition to these free resources AllFreeChristmasCrafts.com offers product promotions, contests, and giveaways.

Prime Publishing LLC was established in 1995 as a traditional niche book publishing company. Today, they are an Internet Media Company that operates web site communities and e-mail newsletters in niche areas such as crafting and cooking. A full list of web properties, free newsletters and free eBooks can be found at www.primecp.com.