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Northbrook, IL – From February 19-February 25, 2024, Prime Publishing raised money for the Addus Hope Foundation through its quarterly Clicks
Northbrook, IL – From October 1 through October 31 2023, Prime Publishing hosted their third annual Card Drive for Veterans through its websit
Northbrook, IL – From August 28-September 3, 2023, Prime Publishing raised money for the American Red Cross of Hawaii through its quarterly Cl
Consumer Magazines on the Decline
April 16 , 2012Northbrook, IL — There is seemingly no relief in sight for consumer magazines, judging by the abysmal first-quarter figures recently released by the Publishers Information Bureau. According to the PIB, total ad pages at 218 titles tracked by the organization fell from 8.2% to 33,828 in the first quarter of 2012.
Overall, 152 out of 218 titles — or 70% — experienced ad page declines. 86 titles (39% of the total) experienced ad page declines of 10% or more, and 40 titles (18% of the total) experienced ad page declines of 20% or more (the latter category overlaps with the former).
The first-quarter PIB figures reflect the steep decline suffered by the consumer magazine business over the last five years. The total for the first quarter of 2012 — 33,828 — is down 37% from 53,748 in the first quarter of 2007. As more and more consumers migrate on-line, fewer consumers subscribe to print magazines. This has led to most companies allocating more dollars to on-line media every year.