Call us at: 847-205-9375
Submit your Questions or Comments

Careers

Digital Media Salesperson
Full-Time
June 15, 2021
Job Description 
Editorial Apprentice
Full-Time
May 1, 2021
Job Description 
Digital Content Editor
Full-Time
May 1, 2021
Job Description 

News

FaveCrafts Sees Continued Growth with Online Crafting Classes May 17 , 2021

Northbrook, IL - Prime Publishing used to host in-person classes, seminars, events and how-to opportunities. Their four in-house cooking and cra

more

FaveCrafts Studio Live Sees Continued Success with Virtual Events February 08 , 2021

Northbrook, IL — Attendance records were shattered last month for FaveCrafts Studio Live. During January, more than 5,000 crafters came togeth

more

Prime Publishing Rises to Challenges of 2020 December 28 , 2020

Northbrook, IL Prime Publishing had an incredibly busy 2020, rising to the challenges of the Covid-19 pandemic and engaging its readers in ex

more

Content Publishers Preferred Over Facebook

December 11 , 2012

Northbrook, IL — A new study released by the Online Publisher’s Association reveals that 47% of marketers still prefer advertising through content publishers over Facebook. The study, which surveyed 251 marketing and advertising agencies this past August, reported higher levels of satisfaction with content publishers over Facebook, 78% satisfaction versus 51% satisfaction, respectively.

According to an article released by the media company FOLIO, advertisers’ satisfaction can be traced back to a few areas in particular which saw content publishing pulling ahead. Content publishers excelled in offering an ideal ad-viewing platform (59% versus 42%), attracting the audience’s attention (63% versus 29%), offering brand safety (71% versus 36%), and offering the best creative options for ad campaigns focused on the brand itself (64% versus 26%).

According to Pam Horan, president of the Online Publisher’s Association, “There is a brand halo that exists by having their brand messages on premium content sites over all different types of environments, from social media, ad networks and portals. Marketers really do value having their brands associated with other strong brands.”

The findings of this study demonstrate the continued longevity and reliability of content publishers, even when pitted head-to-head against swiftly growing social media platforms. For the highest value in brand advertising, marketers still prefer advertising through content publishing outlets to help build their brand.