In The News
Northbrook, IL – From February 1 to March 31, 2025, AllFreeCrochet and AllFreeKnitting proudly partnered with JourneyCare Home Health and Hosp
Northbrook, IL – From October 15 through November 15, 2024, Prime Publishing hosted its fourth annual Card Drive for Veterans through its webs
Northbrook, IL – From May 20-May 26, 2024, Prime Publishing raised money for St. Jude Children's Research Hospital through its quarterly Click
e-Mail Newsletters
February 24 , 2012e-Mail Newsletters – Opt-in newsletter subscribers that deliver a scaled, quality audience are engaged in topics pertinent to their home and lifestyle.
Fact: Consumers prefer e-mail as a primary method of communications in their personal and business capacities. According to Lyris Labs and The Economist, 52% of consumers put e-mail newsletters in their top three preferred methods of communication. In fact, 37% would put e-mail newsletters as number one over social media, word of mouth, mobile communication, and more.
A recent report from LiveIntent notes that 91% of consumers still check their e-mail daily and remains 40x more effective for marketing than Facebook and Twitter combined. Likewise, marketing company Custora found that e-mail consumers were 11% more valuable than the average consumer, especially when acquiring new business.
Ad spending for e-mail newsletters is predicted to continue to rise in 2014, according to eMarketer, to $177.76 billion, an increase of 3.9% over 2013.
A complete list of our e-mail newsletters can be found here.