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Northbrook, IL — Attendance records were shattered last month for FaveCrafts Studio Live. During January, more than 5,000 crafters came togeth
Northbrook, IL Prime Publishing had an incredibly busy 2020, rising to the challenges of the Covid-19 pandemic and engaging its readers in ex
Northbrook, IL — FaveCrafts and I Like Crochet successfully hosted a virtual crochet class with the famous crochet designer, Marly Bird.
e-Mail Newsletters
February 24 , 2012e-Mail Newsletters – Opt-in newsletter subscribers that deliver a scaled, quality audience are engaged in topics pertinent to their home and lifestyle.
Fact: Consumers prefer e-mail as a primary method of communications in their personal and business capacities. According to Lyris Labs and The Economist, 52% of consumers put e-mail newsletters in their top three preferred methods of communication. In fact, 37% would put e-mail newsletters as number one over social media, word of mouth, mobile communication, and more.
A recent report from LiveIntent notes that 91% of consumers still check their e-mail daily and remains 40x more effective for marketing than Facebook and Twitter combined. Likewise, marketing company Custora found that e-mail consumers were 11% more valuable than the average consumer, especially when acquiring new business.
Ad spending for e-mail newsletters is predicted to continue to rise in 2014, according to eMarketer, to $177.76 billion, an increase of 3.9% over 2013.
A complete list of our e-mail newsletters can be found here.