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Digital Content Editor
Full-Time
March 08, 2019
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Editorial Intern
Semester
January 21, 2019
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Digital Media Salesperson
Full-Time
January 3, 2019
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News

Prime Publishing Receives Two Honorable Mentions in ReturnPath’s Hero Awards May 28 , 2019

Northbrook, IL—ReturnPath's 2019 Email Hero Awards were recently announced, and Prime Publishing, LLC, was the recipient of honorable mentions

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Prime Publishing Welcomes Bloggers in First PrimeCon May 23 , 2019

Northbrook, IL—Prime Publishing, LLC hosted its first-ever blogger conference from May 16–17, 2019 at their main office in Northbrook, IL. B

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RecipeLion Cookbook Featured in Relish Magazine April 17 , 2019

Northbrook, IL—RecipeLion's The Lighten Up Cookbook was featured in the May 2019 issue of Relish Magazine. In an article entitled "Super Summe

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e-Mail Newsletters

February 24 , 2012

e-Mail Newsletters – Opt-in newsletter subscribers that deliver a scaled, quality audience are engaged in topics pertinent to their home and lifestyle.

Fact: Consumers prefer e-mail as a primary method of communications in their personal and business capacities. According to Lyris Labs and The Economist, 52% of consumers put e-mail newsletters in their top three preferred methods of communication. In fact, 37% would put e-mail newsletters as number one over social media, word of mouth, mobile communication, and more.

A recent report from LiveIntent notes that 91% of consumers still check their e-mail daily and remains 40x more effective for marketing than Facebook and Twitter combined. Likewise, marketing company Custora found that e-mail consumers were 11% more valuable than the average consumer, especially when acquiring new business.

Ad spending for e-mail newsletters is predicted to continue to rise in 2014, according to eMarketer, to $177.76 billion, an increase of 3.9% over 2013.

A complete list of our e-mail newsletters can be found here.