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News

FaveCrafts Sees Continued Growth with Online Crafting Classes May 17 , 2021

Northbrook, IL - Prime Publishing used to host in-person classes, seminars, events and how-to opportunities. Their four in-house cooking and cra

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FaveCrafts Studio Live Sees Continued Success with Virtual Events February 08 , 2021

Northbrook, IL — Attendance records were shattered last month for FaveCrafts Studio Live. During January, more than 5,000 crafters came togeth

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Prime Publishing Rises to Challenges of 2020 December 28 , 2020

Northbrook, IL Prime Publishing had an incredibly busy 2020, rising to the challenges of the Covid-19 pandemic and engaging its readers in ex

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Internet Advertising Revenue Continues to Skyrocket

April 19 , 2012

Northbrook, IL — Internet advertising continues to be an increasingly profitable avenue, according to a study just released by the Interactive Advertising Bureau on Wednesday. Revenue reached a record $31 billion in 2011, a 22% increase from 2010. In the fourth quarter of 2011 alone, revenue totaled $9 billion, a 20% increase from that same period in 2010.

The largest portion of the ad revenue, $14.8 billion, came from search category, encompassing text-based ads that target keyword searches.

The increase in mobile advertising allows for companies to generate more relevant advertising that is better tailored to the relevancy of the search term as well as the locality of the individual, according to David Silverman, a partner with PricewaterhouseCoopers who helped conduct the study