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News

Prime Publishing Wins Two Email Hero Awards February 24 , 2020

Northbrook, IL— Prime Publishing received two honors in the second-annual Email Hero Awards, which recognizes the best of the best in email ma

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Prime Publishing Hosts Fifth Annual Prayer Shawls for Charity Drive December 30 , 2019

Northbrook, IL — AllFreeCrochet and AllFreeKnitting proudly partnered with Rush University Medical Center and JourneyCare during November

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Prime Publishing Launches SEO Consultation Services November 20 , 2019

Northbrook, IL — Prime Publishing, LLC is pleased to announce the launch of its search engine optimization (SEO) consultation services for blo

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Internet Advertising Revenue Continues to Skyrocket

April 19 , 2012

Northbrook, IL — Internet advertising continues to be an increasingly profitable avenue, according to a study just released by the Interactive Advertising Bureau on Wednesday. Revenue reached a record $31 billion in 2011, a 22% increase from 2010. In the fourth quarter of 2011 alone, revenue totaled $9 billion, a 20% increase from that same period in 2010.

The largest portion of the ad revenue, $14.8 billion, came from search category, encompassing text-based ads that target keyword searches.

The increase in mobile advertising allows for companies to generate more relevant advertising that is better tailored to the relevancy of the search term as well as the locality of the individual, according to David Silverman, a partner with PricewaterhouseCoopers who helped conduct the study