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Survey Results Reveal Knitter Interests
November 12 , 2012Northbrook, IL — A recent survey conducted by AllFreeKnitting.com revealed the interests and habits of knitters who subscribe to Knit Picky Patterns, AllFreeKnitting’s free daily email newsletter. The goal was to understand how the online reader prefers to learn how to knit, get patterns and to interact with a community.
The study showed that community, in particular, is important among knitters. More than 72 percent engage in social media/community activities daily! And more knitters are using online as their primary or sole source for community building, locating knitting patterns and/or the purchase of knitting supplies.
Out of the 10,624 respondents to AllFreeKnitting’s survey, the majority were female knitters between the ages of 40-60 who enjoy knitting daily, working with worsted weight yarn and finding patterns online. This group is most likely to check social media accounts in the mornings and frequently buys yarn from companies such as Red Heart, Bernat and Lion Brand Yarn.
Aside from connecting with AllFreeKnitting through newsletters, respondents said they also enjoy interacting through a multitude of platforms including Facebook, Pinterest and YouTube.
Key findings of the survey include:
– Favorite Reader Projects:
34% – scarves
28% – sweaters
20% – afghans
16% – knit baby apparel and toys
– Social Media Use:
35% check social media in the mornings
28% check social media in the evenings
– Main Sources For Knitting Patterns:
82% – online
10% – books
8% – magazines
– Top Purchased Yarn Brands:
22% – Red Heart
20% – Lion Brand
11% – Bernat
Finally, the survey also asked readers what they would like to see changed in the Knit Picky Patterns newsletters, both in format and in content. Here is what a few readers had to say about the AllFreeKnitting newsletter, Knit Picky Patterns:
“I love this newsletter. It has a little of everything.”
“I love getting your newsletters! So many wonderful patterns to choose from. I have a list a mile long of things to make from your selections.”
“I love all your patterns. I print them out just about every day and make a lot of them. Thank you!”
Contact:
Caitlin Eaton, Editor
AllFreeKnitting.com is a website property of
Prime Publishing LLC
847-205-9375
About AllFreeKnitting.com:
AllFreeKnitting.com is dedicated to the best free knitting patterns, tutorials, tips and articles on-line. This fast growing site now has over 250,000 newsletter subscribers and over 5,000,000 knitting patterns reviewed monthly. AllFreeKnitting finds and delivers the best free knitting patterns from all over the web, from easy to knit afghan patterns to complex knitting patterns. Variety makes things exciting and AllFreeKnitting has the right thing for your next knitting adventure.
Prime Publishing LLC was established in 1995 as a traditional niche book publishing company. Today, they are an Internet Media Company that operates web site communities and e-mail newsletters in niche areas such as crafting and cooking. A full list of web properties, free newsletters and free eBooks can be found at www.primecp.com.