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View Points

Not too long ago CBS, NBC and ABC networks controlled over 90% of all broadcast dollars due to their
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There is a growing sophistication of Internet users, who are spending less time at portals and direc
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DMA Insight says that 99% of us check our e-mails every day, and in fact the typical person checks h
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News

Prime Publishing Raises Money for ASPCA September 12 , 2022

Northbrook, IL – From August 22-August 29, 2022, Prime Publishing raised money for the American Society for the Prevention of Cruelty to   more

Top 5 Trends Spotted at h+h americas 2022 September 09 , 2022

Northbrook, IL — In partnership with Koelnmesse Inc., Prime Publishing hosted an exclusive influencer networking event at the inaugural h  more

Discover How Prime Publishing Got its Start! August 10 , 2022

Northbrook, IL — Prime Publishing was recently featured on Starter Story. Starter Story is the home of over 3,000 business success storie  more

Viewpoints

1:1 Email Mailings

E-mail is about 1:1 people-based marketing.  People subscribe to, open, and read emails.  And because email is people based, brands can tie tremendous amounts of data, including transactional behavioral data points, to an individual profile that can be used for segmentation and targeting on a real 1:1 basis. Just look at the scale and reach of major retailers in the US who are shifting from Sunday inserts to 1:1 e-mail mailings. Targeting active consumers provides an ROI that is unmatched by any other marketing channel in existence.

Communications

DMA Insight says that 99% of us check our e-mails every day, and in fact the typical person checks his/her e-mail 20 times every day. When the only way to get e-mail was on your desktop computer, people would check it periodically. But now that e-mail is available 365/24/7 on your smartphone, people have actually expanded their use of e-mail. And according to E-Marketer, the median ROI of e-mail marketing is four times greater than any other digital marketing channel.

Consumer Marketing

There is a growing sophistication of Internet users, who are spending less time at portals and directly seeking specialized content at more focused sites. The consumer market is clearly fragmenting.

Broadcasting

Not too long ago CBS, NBC and ABC networks controlled over 90% of all broadcast dollars due to their mass consumer reach. As cable television gave consumers choice, networks share of broadcast dollars declined. Today, this number continues to fall and network television gets less than 50% of broadcast advertising dollars. As well, television has lost broadcast dollars to other media, primarily the Internet.