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Northbrook, IL – From May 20-May 26, 2024, Prime Publishing raised money for St. Jude Children's Research Hospital through its quarterly Click
On May 4, 2024, Scouts BSA Troop 671 of Wildwood, Illinois hosted their annual Pancake Breakfast. This is the Troop's largest fundraiser each
Northbrook, IL – From February 1 to March 31, 2024, AllFreeCrochet and AllFreeKnitting proudly partnered with JourneyCare Home Health and Hosp
E-Mail ROI Far Surpasses Other Channels
October 14 , 2008Northbrook, IL–E-mail’s ROI in 2008 was $45.06 for every dollar spent on it, according to the DMA’s just-released Power of Direct economic impact study.
Non-e-mail Internet marketing delivered $19.94 for every dollar spent on it this year.
Catalog marketing delivered $7.28 for every dollar spent in 2008.
Moreover, non-catalog direct marketing’s ROI was $15.55 for every dollar in 2008, according to the study.
E-mail marketing’s growth during that period —13.6%— was the highest of the various marketing channels.
In other news, the DMA project that in 2009, for the first time Internet sales will surpass all other channels. Non-e-mail Internet marketing will drive $559 billion in sales in 2009, according to the DMA. At the same time, non-catalog direct mail—the next highest performing channel sales-wise—will drive $561.7 billion in sales in 2009, the DMA estimates.
For its part, e-mail will have driven $28 billion in sales by the end of 2008 and will drive $32.6 billion in sales in 2009, according to the DMA.