Prime Publishing LLC

Prime Publishing, LLC Speaks at 2014 Craft and Hobby Mega Show

January 16 , 2014

Northbrook, IL – Chris Wright, Director of Sales & Marketing for Prime Publishing, LLC, and Simone Collins, Craft Editorial Director and Social Media Director for Prime Publishing, LLC, spoke at the 2014 Craft and Hobby Mega Show, hosted by the Craft & Hobby Association (CHA) in Anaheim, California on January 13th, 2014. CHA is an international, not-for-profit trade association, consisting of thousands of member companies engaged in the design, manufacture, distribution, and retail sales of products in the nearly $30 billion U.S. craft and hobby industry.

Wright’s seminar, entitled ROI Focused Advertising – Online & In Print, discussed how to compare the value of print magazines vs national online options. Attendees learned how to determine the true circulation of a magazine or verify the number of visitors to a site.

The seminar discussed in-depth what line items to track to determine ROI, such as media and creative expenses, income, COGS, and lifetime value of the customer. In addition, free tools such as the Statement of Ownership, Management & Circulation, Compete.com, and essential things to look for to determine quality. Additionally, a quick how-to on Google Adwords, Craigslist, and Patch.com were included as sources. The session finished with examples of bad advertising and what to include in an ad to make sure it is successful. The seminar used specific examples from craft print publications as well as Prime’s community of craft newsletters and solo emails to demonstrate effective ads and added value options.

Collins’s seminar, entitled Be An Author in 2 Hours or Less, taught the attendees about the benefits of offering eBooks to consumers and the step-by-step guide to bringing those eBook ideas into reality.

Attendees learned the differences in creating eBooks on behalf of retailers, bloggers, and manufacturers and the pros and cons of creating free eBooks versus paid eBooks. Collins also discussed the key elements of publishing a great eBook, including how to choose the best content, how to create an eye-catching design, and how to successfully publish the finished product. By using these techniques, attendees learned how to create an eBook that can help grow one’s business, generate growth, and provide value to the consumer.

Prime Publishing, LLC was launched in 2009 and today has 24 websites focused on providing consumers with niche craft and recipe content.  Each site is supported with an eNewsletter and its own Facebook, Pinterest, Twitter, and YouTube channels.