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Creative Specifications
Creative Specifications
Complete creative is due at least 7 business days prior to your campaign going live. Click to select the creative specs you are seeking:
Browser Push
eNewsletter Ads
Native Advertorials
Site Banner Ads
Social Media Posts
Solo Email
Browser Push
We recommend clients provide one creative for every 2,500 clicks ordered. For example, if your IO is for 5,000 clicks, we can run up to two creatives. If the IO is for 15,000 clicks, we can test up to six different creatives, and so on.
Click image to enlarge browser push specifications
| Marquee Ad | 970×250 px |
| Grand Marquee Ad | 970×550 px |
| Sponsor Ad | 300×250 px |
| Image Types | .jpg, .gif, .png |
| Native Ad | |
| Image Sizes | 125×125 or 200×200 |
| Image Types | .jpg, .gif, .png |
Text specification for Native Advertorials:
Up to four sentences of text, 100 words maximum + Hyperlink of 3 – 4 words (call to action or intriguing phrase)
| Name | Unit Size | File Size | Looping |
| Leaderboard | 728x90px | 18k | Unlimited |
| Media Rectangle | 300x250px | 20k | Unlimited |
| Large Rectangle | 300x600px | 20k | Unlimited |
Social Media Posts
• Image: 1200 x 1200 high resolution .jpg
• Text: 50 words + URL
Click here for helpful email tips and articles
• Please double check all creative and materials carefully before sending.
• Send complete creative in 1 email to our Editorial Operations team
• Creative is due at least 7 business days prior to the drop date.
• Recommended total maximum width of 750 pixels.
• Single image height maximum is 950 pixels high.
• Total height of all images must be less than 3,050 pixels.
• Ensure that creative is responsive.
• Preheader text is required. Minimum of 50 characters, maximum of 100, including spaces and punctuation. Click here to learn more about preheaders and why they are important.
• Images must be web-ready, rather than print-ready.
• Form fields, JavaScript (and other scripting language), Macromedia Flash files, Embedded Video Files are not allowed.
• You can use a “still image” from the video with a “play” button / arrow.
• Up to 20 different links (i.e. to unique URLs) are allowed, not including an unsubscribe link. Additional links are $50 per link. No links using link shorteners are permitted; i.e., no bit.ly or similar.
• Changes to materials submitted after initial test are $250 per change / additional test.
Also include the following:
• Subject Line
• Seed list (email addresses on who gets the test proof for review/approval)
• Postal Unsub address
• Suppression list in .csv format
• Unsubscribe language and link (if not included directly in the creative). We strongly suggest prepopulating the consumer email address for all opt-out/unsubscribe links.