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Digital Content Editor
March 4, 2020
Job Description 
Editorial Apprentice
March 3, 2020
Job Description 
Digital Media Salesperson
March 3, 2020
Job Description 


AllFreeCrochet Celebrates 10th Birthday With Landmark Promotion July 31 , 2020

Northbrook, IL – To mark its 10th year in business, AllFreeCrochet hosted a month-long promotion in June featuring 30 new patterns from reader


Prime Publishing Wins Two Email Hero Awards February 24 , 2020

Northbrook, IL— Prime Publishing received two honors in the second-annual Email Hero Awards, which recognizes the best of the best in email ma


Prime Publishing Hosts Fifth Annual Prayer Shawls for Charity Drive December 30 , 2019

Northbrook, IL —  AllFreeCrochet and AllFreeKnitting proudly partnered with Rush University Medical Center and JourneyCare during November


Creative Specifications

Creative Specifications

Complete creative is due at least 7 business days prior to your campaign going live.  Click to select the creative specs you are seeking:

Browser Push
eNewsletter Ads
Native Advertorials
Site Banner Ads
Social Media Posts
Solo Email

Browser Push
We recommend clients provide one creative for every 2,500 clicks ordered. For example, if your IO is for 5,000 clicks, we can run up to two creatives. If the IO is for 15,000 clicks, we can test up to six different creatives, and so on.

Click image to enlarge browser push specifications.

eNewsletter Ads

Marquee Ad970×250 px
Sponsor Ad300×250 px
Image Types.jpg, .gif, .png

Native Advertorials

Native Ad300×250 Image Types
Note from Editor.jpg, .gif, .png

Text specification for Native Advertorials:
Four sentences of text, 100 words maximum + Hyperlink of 3 – 4 words (call to action or intriguing phrase)

Site Banner Ads

NameUnit SizeFile SizeLooping
Media Rectangle300x250px20kUnlimited
Large Rectangle300x600px20kUnlimited

Social Media Posts
•  Image: 1200 x 1200 high resolution .jpg
•  Text: 50 words + URL

Solo eMail

Click here for helpful email tips and articles

•  Please double check all creative and materials carefully before sending.
•  Send complete creative in 1 email to our Editorial Operations team
•  Creative is due at least 7 business days prior to the drop date.
•  Recommended total maximum width of 750 pixels.
•  Image length maximum is 1,000 pixels high.
• Total height of all images must be less than 3,050 pixels.
• Preheader text is required. Minimum of 50 characters, maximum of 100, including spaces and punctuation. Click here to learn more about preheaders and why they are important.
•  To apply style definitions to elements in your creative, use inline css only. Please use tags such as:
  <font face=”verdana, arial, sans-serif” size=”2” color=”#000000”> … </font> to set the font type/face, size and color for text
  <b> … </b> or <strong> … </strong> to bold text.
  <i> … </i> or <em … </em> to italicize text.
•  Images must be web-ready, rather than print-ready.
•  Form fields, JavaScript, Macromedia Flash files, Embedded Video Files are not allowed. This applies to other scripting languages as well.
•  You can use a “still image” from the video with a “play” button / arrow.
•  Up to 20 different links (i.e. to unique URLs) are allowed, not including an unsubscribe link. Additional links are $50 per link.
•  Changes to materials submitted after initial test are $250 per change / additional test.

Also include the following:
•  Subject Line
•  Seed list
•  Postal Unsub address
•  Suppression list
•  Unsubscribe language and link (if not included directly in the creative)

Please contact your Sales Executive with questions.