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News

FaveCrafts Sees Continued Growth with Online Crafting Classes May 17 , 2021

Northbrook, IL - Prime Publishing used to host in-person classes, seminars, events and how-to opportunities. Their four in-house cooking and cra

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FaveCrafts Studio Live Sees Continued Success with Virtual Events February 08 , 2021

Northbrook, IL — Attendance records were shattered last month for FaveCrafts Studio Live. During January, more than 5,000 crafters came togeth

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Prime Publishing Rises to Challenges of 2020 December 28 , 2020

Northbrook, IL Prime Publishing had an incredibly busy 2020, rising to the challenges of the Covid-19 pandemic and engaging its readers in ex

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Prime Publishing Celebrates 5 Years of Successful Networking

Northbrook, IL — This year marked the 5th anniversary of the annual Prime Publishing LLC Networking Event at the Craft and Hobby Association’s crafting conference, Creativation. For the past five years, Prime Publishing has hosted a networking event in conjunction with sponsoring companies to connect bloggers, authors, and designers with networking opportunities.  Over last five years, the event’s attendance has more than doubled.  In 2017 alone, over 200 people attended the event to connect with the event’s sponsors, an increase of 25% over 2016. With over 400 crafting manufacturers and businesses showcasing their 12,000+ products at Creativation, this networking event allowed bloggers, authors, and designers to connect and chat with sponsors in a friendly and relaxed setting.

Held in the Renaissance Hotel Phoenix’s ballroom, the event offered free drinks, heavy appetizers, and plenty of room and time to network.  Held from 5:30PM – 7:30PM, the event allowed top craft bloggers, authors, and designers to connect with our sponsors and form lasting, mutually beneficial relationships.  The sponsors, in turn, were happy to chat and give out samples of their newest and best products.

“Everyone was enthusiastic about the opportunity to meet bloggers, authors and designers that matched their brand,“ remarked Arielle Matlin, the Promotions and Giveaways Editor at Prime Publishing, who works closely with many of the sponsor companies and bloggers in attendance.  “After the event, a number of company representatives commented on the great turnout!”

Creativation 2018 is slated for January 18-22, 2018. The Prime Publishing team is already brainstorming ways to plan a bigger and better event next year.

Some of this year’s sponsors included: Scrapbook Adhesives by 3LDeflectoFairfieldFloracraft, Leisure ArtsPlaid EnterprisesPremier Yarns, Prime Publishing, SakuraShareAShaleSpinrite YarnsTestors, and Tonic Studios.

e-Mail Newsletters

e-Mail Newsletters – Opt-in newsletter subscribers that deliver a scaled, quality audience are engaged in topics pertinent to their home and lifestyle.

Fact: Consumers prefer e-mail as a primary method of communications in their personal and business capacities. According to Lyris Labs and The Economist, 52% of consumers put e-mail newsletters in their top three preferred methods of communication. In fact, 37% would put e-mail newsletters as number one over social media, word of mouth, mobile communication, and more.

A recent report from LiveIntent notes that 91% of consumers still check their e-mail daily and remains 40x more effective for marketing than Facebook and Twitter combined. Likewise, marketing company Custora found that e-mail consumers were 11% more valuable than the average consumer, especially when acquiring new business.

Ad spending for e-mail newsletters is predicted to continue to rise in 2014, according to eMarketer, to $177.76 billion, an increase of 3.9% over 2013.

A complete list of our e-mail newsletters can be found here.