Careers
In The News
Northbrook, IL – From May 20-May 26, 2024, Prime Publishing raised money for St. Jude Children's Research Hospital through its quarterly Click
On May 4, 2024, Scouts BSA Troop 671 of Wildwood, Illinois hosted their annual Pancake Breakfast. This is the Troop's largest fundraiser each
Northbrook, IL – From February 1 to March 31, 2024, AllFreeCrochet and AllFreeKnitting proudly partnered with JourneyCare Home Health and Hosp
How to Successfully Generate Online Revenue
Stuart Hochwert, President and Founder of Prime Publishing, LLC, recently sat down with Niche Media to discuss strategies and tips for successfully generating revenue online. Prime Publishing has grown rapidly over the past five years, currently reaching over 5.7 million subscribers and generating over 15 million page views per week.
Hochwert navigates the ever-changing field of web publishing by focusing on core pillars of consumer engagement—e-mail newsletters, web sites, and community/social media—and allowing for flexibility in other aspects of the company.
“Online media is changing so quickly, we need to keep the model simple so we can be nimble,” Hochwert stated. “We also focus on quality, knowing that quantity will come from the quality.”
One high-quality program implemented for our advertisers at Prime Publishing is its innovative sponsorship program, most recently hosted by Prime Publishing’s web site, FaveCrafts.com. To celebrate National Craft Month, FaveCrafts.com partnered with twenty different craft companies for daily giveaways, promoted throughout the blog, via social media, and in e-mail newsletters. At the conclusion of the promotion, the sponsors’ craft projects were compiled into a free eBook, available on the FaveCrafts web site, Amazon, and Apple.
“Measurement was easy—how many advertisers did we sell, how many entries did we receive, how many page views were generated, and how many downloaded the free eBook. We shared all of this with every sponsor, typically on their day of sponsorship and an end-of-program recap,” Hochwert added.
In addition to large scale projects, Prime Publishing generates revenue through a multi-platform strategy, including banner ads—specifically through Google AdSense—, pre-roll video, e-mail newsletter registration, and direct response offers. Hochwert foresees programmatic ad buying, using software to purchase digital advertising, as becoming a more prominent force for revenue generation.
“Programmatic ad buying has changed the face of online advertising. It allows smaller websites to be included with large advertising buys,” Hochwert said. “While we have over 60 million page views per month, we are still ‘too small’ to get a ‘seat at the table’ with most ad agencies that represent large brands. However, the banner networks we work with represent us and have access to our site statistics and tens of thousands of other web sites. So, collectively we now ‘have a seat at the table.'”
AllFreeCrochet Launches First App
Prime Publishing has created a new way for crocheters to access their favorite patterns with the launch of its first app by the popular crafting web site, AllFreeCrochet.com. Released in early February 2014, the app has quickly gained steam in the Apple Store with over 5,000 downloads as of June 2014.
“Having an AllFreeCrochet app has been in the works for quite some time. We realized there was a real need and desire for the app when we learned that more and more of our readers were accessing our site from a mobile or tablet device,” Jenny Benoit, editor of AllFreeCrochet, said. “There are currently more than 200 crochet apps available on the App Store, so we definitely wanted to join the club. We’re excited to have a free mobile app available for our mobile readers and look forward to adding additional enhancements in the future.”
The AllFreeCrochet app is currently available for free at the Apple Store. The app displays the newest content on the AllFreeCrochet site with a slide-out left navigation bar, so users can easily locate their favorite types of patterns. Users can share patterns with friends via text, email, or Twitter, and they can preview the patterns via an image-centric interface. Patterns also display useful, quick facts, such as skill level, hook size, and yarn weight.
Benoit credits other innovate crafting apps, such as Interweave, the Crochet Crowd, Craftsy, Red Heart, Lion Brand, Craftgawker, and Annie’s Crochet as inspiration for their own digital platform. While the popular app review site, iOSnoops, already awarded the AllFreeCrochet app with a “good” rating, the AllFreeCrochet team doesn’t plan to stop there.
“We hope to add a Search function to the app, as well as an option to subscribe to our upcoming premium content, ILikeCrochet.com. We’d also like to add a Video Tutorials section that coordinates with our YouTube channel,” Benoit added.
The AllFreeCrochet app is currently available in the iTunes store for iPhones and iPads. There are plans to launch an Android version later this year.
Prime Publishing to Sponsor Popular Fiber Arts Podcast
Northbrook, IL — In our technology-centric world, it seems that there is a digital outlet for every interest. Whether it be colorful graphic design blogs for the artistically inclined, heated political forums for those exercising their first amendment rights, or even an educational podcast for the curious minds of tomorrow, there is a source for every media consumer to plug in to.
Podcasts, in particular, have gotten increasingly popular within the past several years. Niche topics like hobbies and crafting have become more widely available for download and offer stimulating discussions about methods, techniques, and industry trends.
An industry leader in digital niche publishing, Prime Publishing has decided to expand its content production into the broadcasting realm by sponsoring the popular fiber arts podcast, Fiber Hooligan. Hosted by XRX, Inc. CEO Benjamin Levisay, Fiber Hooligan is a one hour weekly podcast featuring the latest in all things fiber. From knitting techniques to interviews with innovative designers and artisans, the show covers the hottest trends and industry news fiber enthusiasts really want to know. Levisay contributes a wealth of information to the show as well. XRX, Inc. is the home to Knitter’s Magazine, the complete line of XRX Books, and the popular STITCHES Expos.
Prime Publishing is excited to join forces with one of the leading experts in the fiber industry. The first show airs on Monday, May 26th with special guest Drew Emborsky. Be sure to tune in every Monday morning at 11:00 AM, central time for the latest in all things knitting, crochet, spinning, and weaving!
# # #
For more information, please contact:
Julie DaMario, AllFreeKnitting Editor
AllFreeKnitting.com
About AllFreeKnitting.com:
AllFreeKnitting.com is dedicated to the best free knitting patterns, tutorials, tips and articles. Never buy another knitting pattern again! AllFreeKnitting finds and delivers the best free knitting patterns from all over the web, from easy to knit afghan patterns to complex knitting patterns. Variety makes things exciting and AllFreeKnitting has the right thing for your next knitting adventure.
About Prime Publishing LLC:
Prime Publishing LLC was established in 1995 as a traditional niche book publishing company. Today, they are an Internet Media Company that operates web site communities and e-mail newsletters in niche areas such as crafting and cooking. A full list of web properties, free newsletters and free eBooks can be found at www.primenewsletters.com.
Enjoy Fresh Sweet Corn this Spring with MrFood.com!
Fort Lauderdale, FL — Fresh produce is something everyone looks forward to, especially in the spring and summer seasons. Nothing says “spring” like incorporating fresh produce into your daily meals. From outside entertaining to feel-good home meals, vegetable and corn recipes are enjoyed by all. Corn adds nutrition and color to every plate, which is why the Mr. Food Test Kitchen is excited to announce the release of Spring Veggie Fever: 25 Mouthwatering Spring Vegetable Recipes, its latest free eCookbook, sponsored by the Fresh Sunshine Sweet Corn Council.
According to the USDA whole-grains are an important part of any healthy meal plan and can help reduce the risk of heart-disease and assist with weight management. Whole-grain corn, as well as fresh vegetables, is nutrient-rich and recommended to be included in every healthy diet plan. Demand for corn recipes may rise as the population learns more about the benefits of whole-grain corn.
The Spring Veggie Fever eCookbook is filled with fresh recipes for spring and all year long. Some of the recipes included in this eCookbook collection are: Fresh Corn Dip (page 4), Spring Radish Salad (page 10), Egg Noodle Veggie Chowder (page 13), Spicy Lime Corn on the Cob (page 16), Veggie Skewers (page 24), Rainbow Pasta Primavera (page 28), and more! The fresh and tasty spring recipes included in this free eCookbook are sure to have you saying, “OOH IT’S SO GOOD!!”®Download the free Spring Veggie Fever eCookbook today!
###
Recipes and photos available upon request.
Media Contact
Michael Plontz
954-938-0400 ext.307
About the Mr. Food® Brand
Mr. Food is an established brand that keeps reinventing itself as it continues to grow. Today, the Mr. Food TV segment is nationally syndicated through CBS Worldwide Distribution on 120+ TV stations, with a daily audience of over 2 million viewers. The publishing division (with millions of books sold) continues to successfully create cookbooks to help the home cook get in and out of the kitchen with ease. The success of the brand is based on triple-tested recipes developed in the Mr. Food Test Kitchen while strictly adhering to their “Quick & Easy” philosophy. MrFood.com is a joint venture with Prime Publishing LLC and one of the nation’s fastest growing recipe websites with millions of page views weekly and over 1 million monthly unique visitors. On top of that, the “Quick & Easy Everyday Cooking” eNewsletter engages almost 1 million subscribers on a daily basis.
FaveCrafts.com Celebrates National Craft Month
Northbrook, IL — In an era when people are doing all they can to pinch pennies and save money, the do-it-yourself movement has seen a surge in popularity. From knit scarves to revamped furniture, the art of crafting continues to motivate and challenge the creative mind. To help draw attention to the popularity of crafting, the Craft and Hobby Association (CHA) declared March as National Craft Month in 1994…now, 20 years later, National Craft Month continues to remain a popular celebration for those in the crafting and hobby community.
To celebrate National Craft Month, Prime Publishing has teamed up with some of the biggest names in the crafting industry to bring consumers new tutorials and giveaways each day of March, as well as a free exclusive eBook and a grand prize giveaway worth more than $2,000.00. Every day this month, craft lovers will be given a chance to win crafting supplies from Red Heart Yarn, Plaid Enterprises, Leisure Arts, Marvy Uchida, Sizzix, Simplicity, DOW STYROFOAM, MD Building Products, I Love to Create, Polyform Products, Craft Attitude, Ecstasy Crafts, American Quilter’s Society, Krylon, Curious.com, Fiskars, Xyron, and Jimmy Beans Wool. Additionally, there will be a brand new, exclusive tutorial with each giveaway. All the projects promoted during National Craft Month will also be available in 18 Projects Every Crafter Wants, a free downloadable eBook on FaveCrafts.com.
In addition to the free eBook and the daily giveaways, one lucky winner will have a chance to win a grand prize featuring all the products given away during the daily giveaways in a grand prize contest. On March 31st, one winner will walk away with over $2,000.00 in crafting supplies.
More information regarding National Craft Month, the daily giveaways, the grand prize giveaway, and the free downloadable eBook can be found in the following locations:
- Information on the daily giveaways can be found by visiting http://www.favecrafts.com/blog/fc/giveaways/national-craft-month-2014, or by visiting the FaveCrafts Blog.
- Information regarding the grand prize giveaway can be found by visiting http://www.favecrafts.com/sweeps/National-Craft-Month-2014-Grand-Prize-Giveaway on FaveCrafts.com.
- Readers can download the free eBook, 18 Projects Every Crafter Wants, for free at http://www.favecrafts.com/Most-Popular-Crafts/Projects-Every-Crafter-Wants-free-eBook.Web site visitors can also find the eBook under the “Most Popular Crafts” category on the FaveCrafts homepage.
# # #
For more information, please contact:
Melissa Conner, FaveCrafts Managing Editor
FaveCrafts.com
847-205-9375
About FaveCrafts.com:
FaveCrafts.com is an exciting resource for all things craft – from expert tips to project ideas for every style and skill level. We also publish Quick & Crafty, a free e-mail newsletter, publish crafting eBooks, and create crafting related product promotions, contests and giveaways.
About Prime Publishing LLC:
Prime Publishing LLC was established in 1995 as a traditional niche book publishing company. Today, they are an Internet Media Company that operates web site communities and e-mail newsletters in niche areas such as crafting and cooking. A full list of web properties, free newsletters and free eBooks can be found at www.primenewsletters.com.
Advertorials Making Waves for Prime Publishing
Northbrook, IL – Prime Publishing, LLC was recently recognized by consulting firm, Mequoda, for its use of paid advertorials, providing valuable content to the company, the client, and the consumer. Prime Publishing’s most intensive advertorial offerings include sponsored eBooks, which are then heavily promoted and distributed to the company’s deep consumer base with 75,000+ downloads per eBook.
“An advertorial…is,” explains Don Nicholas, CEO and lead consultant at Mequoda, “an ad that walks, acts and talks like an editorial. The content is typically provided by the sponsor themselves, although some creative publishers have begun to build native advertising departments that create the copy for the sponsor.”
Prime Publishing offers its clients the opportunity to sponsor eBooks for both its craft and food properties. Clients can customize their level of participation to best suit their needs. Optional perks include providing company projects or recipes and linking back to the client’s site, adding eBook banner ads, using company products throughout the eBook, adding projects or recipes on the applicable Prime Publishing site, offering an accompanying giveaway, social media exposure, and much more.
Prime Publishing produces 6–12 sponsored eBooks a year, and the clients have seen the benefits. All eBooks are promoted extensively through e-mail newsletters, full-page solo ad mailings, social media throughout Prime Publishing’s craft and food sites, and distribution on Amazon and Apple. While eBooks are heavily promoted on the site and in e-mail newsletters for the first 30 days, the promotion of the brand and eBook never expire, earning millions of impressions through permanent Prime Publishing media and third party media placements.
Prime Publishing works to develop both collaborative eBooks with multiple sponsors and eBooks for individual brands. To celebrate National Craft Month, FaveCrafts.com partnered with 18 companies, including lead partner, Michaels, to create a free collaborative eBook with a variety of projects that any craft enthusiast can enjoy, bringing together some of the biggest names in the industry.
Prime Publishing’s AllFreeCrochet.com also teamed up with Lion Brand Yarns to produce a sponsored eBook, Lion Brand’s New Fall Collection, featuring Lion Brand Yarn exclusively throughout the eBook. That particular eBook generated over 100,000 downloads on the web site and another 75,000 downloads on Apple and Amazon.
In addition to sponsored eBooks, Prime Publishing also offers tandem product reviews and giveaways. Large-scale giveaways, such as AllFreeSlowCookerRecipes.com‘s Kitchenaid Slow Cooker giveaway, provide value to the client and consumer alike. Not only do the consumers get the opportunity to win a high-value product that is within their realm of interest, but the client gets an extensive amount of promotion to this specific consumer base through product reviews, recipes and photos using the product, full-page solo ad mailings, and extensive promotion throughout newsletters and social media.
Readers always know that the promotion is sponsored since it is clearly identified. But a new craft project or a recipe, perhaps with a contest and/or eBook that clearly says it is an advertisement, simply resonates better with the consumer than just a standard ad. Advertorials lead to very high engagement, recall and product use. Whether through sponsored eBooks, product reviews, or giveaways, advertorials are a beneficial option for Prime Publishing, its clients, and its readership, providing valuable content from industry leaders.
RecipeLion Recognized as Top Publisher
Northbrook, IL – RecipeLion.com has been recognized by the Mequoda group, a consulting service for online publishing. RecipeLion’s unique visitor traffic has multiplied sevenfold from when it was when it was first founded in 2009. Mequoda cited Prime Publishing’s mastery of the publishing trifecta: selecting content, driving traffic and converting visitors.
Much of RecipeLion’s success comes from the editors’ weekly analyses where the top performing recipes, articles, and searches are reviewed and promoted to provide consumers with the most in-demand content. The company works with some of the best bloggers internationally to select, curate and feature the best recipes and food related content. The company also has an in-house test kitchen. Not only does RecipeLion draw in its audience through featuring the trendiest recipes, but it provides a number of other avenues to engage its audience, including free eCookbooks, active social media pages, and recipe collection pages.
Once the audience gets to the web site, RecipeLion has four different avenues to encourage visitors to sign up for their free eNewsletter, a technique that Ed Coburn, Chief Content Officer and Lead Consultant of Mequoda Group, says is “subscription website marketing at its best.”
By interspersing its advertisements with top-quality content, RecipeLion has mastered the art of balancing quality content with intelligent marketing. The icing on the cake comes from RecipeLion’s strong relationships with food bloggers, regularly featured on the web site, in eNewsletters, and on the blog. “These efforts combined provide a natural buzz in the foodie community and an occasional quality link back to our site,” says Stuart Hochwert, president and CEO of Prime Publishing, LLC.
By engaging the audience on multiple platforms, RecipeLion has proven itself to be a mainstay in the online publishing industry.
Prime Publishing Named LiveIntent’s Publisher of the Week
Northbrook, IL – Prime Publishing, LLC has been named LiveIntent’s Publisher of the Week. LiveIntent allows advertisers and publishers to provide the best-matched ads for each publication, maximizing their marketing value.
Prime Publishing was noted for adopting the LiveIntent Bid Manager (LBM) platform. Prime’s dual focus on attaining new subscribers while appealing to current subscribers is aided by LiveIntent’s Custom Audience technology, a tool aimed at showing the most relevant advertisements to each consumer, creating a personalized user experience every time. The Custom Audience technology not only helps publishers reach out to a wider audience, but it helps re-engage the inactive consumers.
A January 2014 article by LiveIntent notes that e-mail marketing was found to be 40x more effective than Twitter and Facebook marketing combined in acquiring customers. 91% of consumers still check their e-mail daily, despite the drop in usage from 2008–2012.
The difference, Nick Dujnic from LiveIntent claims, is intent. “The act of opening an email is, in itself, a commitment to its content,” Dujnic said. “Whereas in social feeds, like Facebook and Twitter, the content a person sees is incidental to the reason they might be present there. When a person opens and [sic] email, the content is the reason.”
LiveIntent’s Custom Audience technology is one way to take advantage of this highly engaged audience. Prime Publishing’s strategy to maximize the potential in an engaged consumer has put them on the cutting edge of digital marketing.
Prime Publishing Unites Craft Companies and Bloggers at CHA Event
Northbrook, IL – The warm California sunshine was a welcome surprise to many bloggers, companies, exhibitors, and press personnel at this year’s Craft & Hobby Association 2014 Mega Show in Anaheim, CA, held at the Anaheim Convention Center from January 10-14, 2014. With 450 exhibitors and several hundred attendants, the 2014 Mega Show is the world’s largest crafting show and is a wonderful networking opportunity for all those who attend.
Wanting to help companies and bloggers come together in a more intimate setting, the editors of Prime Publishing held the 2nd annual Blogger Networking Event on Saturday, January 11th. With fifteen company sponsors and more than 100 bloggers and designers in attendance, the Blogger Networking Event has created quite the buzz on the CHA show floor and has become one of the most sought-after tickets at CHA. Time and again, this event proves to be a valuable and beneficial way to bring the best companies and the best bloggers in the crafting industry together for a night of fun, food, and awesome networking opportunities.
“This event was so charged up, the room was loud and it was so hardcore,” said Michael Sellick, the crochet designer behind The Crochet Crowd. “Everywhere you looked, there was social engagement, laughter, connection, and opportunities for all. Of any networking events I have attended, EVER, this will be one that I will long remember.”
Bloggers were able to enjoy cocktails, a free food buffet, and 5-10 minutes of talk time with each sponsoring company. Bloggers also went home with four bags full of swag from the participating companies and now have the opportunity to use those products to create a project of their own design and post it to FaveCrafts.com. The winning project (to be determined by popular vote) will be awarded a $1,000.00 cash prize. All the submissions will also be included in an upcoming free eBook that will live on FaveCrafts.com.
Prime Publishing, LLC President and CEO Stuart Hochwert with Craft and Hobby Association (CHA) President and CEO Andrej Suskavcevic
Feedback from the event has been overwhelmingly positive. Sellick added, “That probably has been the MOST powerful networking event I have ever attended. The fact that you couldn’t bring the room in order because the networking was so hot speaks volumes.”
Bloggers and companies meeting with one another. Photo courtesy of Michael Sellick
Additional photos of the event can be seen on the Prime Publishing site or by visiting https://www.primecp.com/prime-publishing-llc-events.
Company sponsors included: Coats & Clark, Consumer Crafts, Design Masters, Elmer’s, Fiskars, I Love to Create, Krylon, Leisure Arts, Lion Brand Yarn, Plaid Enterprises, Polyform Products, Rit Dye, SureTech-Duck Brand, Simplicity, and Sizzix.
Prime Publishing, LLC Speaks at 2014 Craft and Hobby Mega Show
Northbrook, IL – Chris Wright, Director of Sales & Marketing for Prime Publishing, LLC, and Simone Collins, Craft Editorial Director and Social Media Director for Prime Publishing, LLC, spoke at the 2014 Craft and Hobby Mega Show, hosted by the Craft & Hobby Association (CHA) in Anaheim, California on January 13th, 2014. CHA is an international, not-for-profit trade association, consisting of thousands of member companies engaged in the design, manufacture, distribution, and retail sales of products in the nearly $30 billion U.S. craft and hobby industry.
Wright’s seminar, entitled ROI Focused Advertising – Online & In Print, discussed how to compare the value of print magazines vs national online options. Attendees learned how to determine the true circulation of a magazine or verify the number of visitors to a site.
The seminar discussed in-depth what line items to track to determine ROI, such as media and creative expenses, income, COGS, and lifetime value of the customer. In addition, free tools such as the Statement of Ownership, Management & Circulation, Compete.com, and essential things to look for to determine quality. Additionally, a quick how-to on Google Adwords, Craigslist, and Patch.com were included as sources. The session finished with examples of bad advertising and what to include in an ad to make sure it is successful. The seminar used specific examples from craft print publications as well as Prime’s community of craft newsletters and solo emails to demonstrate effective ads and added value options.
Collins’s seminar, entitled Be An Author in 2 Hours or Less, taught the attendees about the benefits of offering eBooks to consumers and the step-by-step guide to bringing those eBook ideas into reality.
Attendees learned the differences in creating eBooks on behalf of retailers, bloggers, and manufacturers and the pros and cons of creating free eBooks versus paid eBooks. Collins also discussed the key elements of publishing a great eBook, including how to choose the best content, how to create an eye-catching design, and how to successfully publish the finished product. By using these techniques, attendees learned how to create an eBook that can help grow one’s business, generate growth, and provide value to the consumer.
Prime Publishing, LLC was launched in 2009 and today has 24 websites focused on providing consumers with niche craft and recipe content. Each site is supported with an eNewsletter and its own Facebook, Pinterest, Twitter, and YouTube channels.