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In The News

Prime Publishing Raises Money for the Addus Hope Foundation February 26 , 2024

Northbrook, IL – From February 19-February 25, 2024, Prime Publishing raised money for the Addus Hope Foundation through its quarterly Clicks


Prime Publishing Hosts 3rd Annual Cards for Veterans Charity Drive November 17 , 2023

Northbrook, IL – From October 1 through October 31 2023, Prime Publishing hosted their third annual Card Drive for Veterans through its websit


Prime Publishing Raises Money for the American Red Cross of Hawaii September 15 , 2023

Northbrook, IL – From August 28-September 3, 2023, Prime Publishing raised money for the American Red Cross of Hawaii through its quarterly Cl


Enjoy Fresh Sweet Corn this Spring with!

Fort Lauderdale, FL — Fresh produce is something everyone looks forward to, especially in the spring and summer seasons. Nothing says “spring” like incorporating fresh produce into your daily meals. From outside entertaining to feel-good home meals, vegetable and corn recipes are enjoyed by all. Corn adds nutrition and color to every plate, which is why the Mr. Food Test Kitchen is excited to announce the release of Spring Veggie Fever: 25 Mouthwatering Spring Vegetable Recipes, its latest free eCookbook, sponsored by the Fresh Sunshine Sweet Corn Council.

According to the USDA whole-grains are an important part of any healthy meal plan and can help reduce the risk of heart-disease and assist with weight management. Whole-grain corn, as well as fresh vegetables, is nutrient-rich and recommended to be included in every healthy diet plan. Demand for corn recipes may rise as the population learns more about the benefits of whole-grain corn.

The Spring Veggie Fever eCookbook is filled with fresh recipes for spring and all year long. Some of the recipes included in this eCookbook collection are: Fresh Corn Dip (page 4), Spring Radish Salad (page 10), Egg Noodle Veggie Chowder (page 13), Spicy Lime Corn on the Cob (page 16), Veggie Skewers (page 24), Rainbow Pasta Primavera (page 28), and more! The fresh and tasty spring recipes included in this free eCookbook are sure to have you saying, “OOH IT’S SO GOOD!!”®Download the free Spring Veggie Fever eCookbook today!


Recipes and photos available upon request.


Media Contact

Michael Plontz

954-938-0400 ext.307

About the Mr. Food® Brand

Mr. Food is an established brand that keeps reinventing itself as it continues to grow. Today, the Mr. Food TV segment is nationally syndicated through CBS Worldwide Distribution on 120+ TV stations, with a daily audience of over 2 million viewers. The publishing division (with millions of books sold) continues to successfully create cookbooks to help the home cook get in and out of the kitchen with ease. The success of the brand is based on triple-tested recipes developed in the Mr. Food Test Kitchen while strictly adhering to their “Quick & Easy” philosophy. is a joint venture with Prime Publishing LLC and one of the nation’s fastest growing recipe websites with millions of page views weekly and over 1 million monthly unique visitors. On top of that, the “Quick & Easy Everyday Cooking” eNewsletter engages almost 1 million subscribers on a daily basis. Celebrates National Craft Month

Northbrook, IL — In an era when people are doing all they can to pinch pennies and save money, the do-it-yourself movement has seen a surge in popularity.  From knit scarves to revamped furniture, the art of crafting continues to motivate and challenge the creative mind.  To help draw attention to the popularity of crafting, the Craft and Hobby Association (CHA) declared March as National Craft Month in 1994…now, 20 years later, National Craft Month continues to remain a popular celebration for those in the crafting and hobby community.

To celebrate National Craft Month, Prime Publishing has teamed up with some of the biggest names in the crafting industry to bring consumers new tutorials and giveaways each day of March, as well as a free exclusive eBook and a grand prize giveaway worth more than $2,000.00.  Every day this month, craft lovers will be given a chance to win crafting supplies from Red Heart Yarn, Plaid Enterprises, Leisure Arts, Marvy Uchida, Sizzix, Simplicity, DOW STYROFOAM, MD Building Products, I Love to Create, Polyform Products, Craft Attitude, Ecstasy Crafts, American Quilter’s Society, Krylon,, Fiskars, Xyron, and Jimmy Beans Wool. Additionally, there will be a brand new, exclusive tutorial with each giveaway. All the projects promoted during National Craft Month will also be available in 18 Projects Every Crafter Wants, a free downloadable eBook on

In addition to the free eBook and the daily giveaways, one lucky winner will have a chance to win a grand prize featuring all the products given away during the daily giveaways in a grand prize contest. On March 31st, one winner will walk away with over $2,000.00 in crafting supplies.

More information regarding National Craft Month, the daily giveaways, the grand prize giveaway, and the free downloadable eBook can be found in the following locations:

# # #

For more information, please contact:
Melissa Conner, FaveCrafts Managing Editor

About is an exciting resource for all things craft – from expert tips to project ideas for every style and skill level. We also publish Quick & Crafty, a free e-mail newsletter, publish crafting eBooks, and create crafting related product promotions, contests and giveaways.

About Prime Publishing LLC:
Prime Publishing LLC was established in 1995 as a traditional niche book publishing company. Today, they are an Internet Media Company that operates web site communities and e-mail newsletters in niche areas such as crafting and cooking. A full list of web properties, free newsletters and free eBooks can be found at

Advertorials Making Waves for Prime Publishing

Northbrook, IL – Prime Publishing, LLC was recently recognized by consulting firm, Mequoda, for its use of paid advertorials, providing valuable content to the company, the client, and the consumer. Prime Publishing’s most intensive advertorial offerings include sponsored eBooks, which are then heavily promoted and distributed to the company’s deep consumer base with 75,000+ downloads per eBook.

“An advertorial…is,” explains Don Nicholas, CEO and lead consultant at Mequoda, “an ad that walks, acts and talks like an editorial. The content is typically provided by the sponsor themselves, although some creative publishers have begun to build native advertising departments that create the copy for the sponsor.”

Prime Publishing offers its clients the opportunity to sponsor eBooks for both its craft and food properties. Clients can customize their level of participation to best suit their needs. Optional perks include providing company projects or recipes and linking back to the client’s site, adding eBook banner ads, using company products throughout the eBook, adding projects or recipes on the applicable Prime Publishing site, offering an accompanying giveaway, social media exposure, and much more.

Prime Publishing produces 6–12 sponsored eBooks a year, and the clients have seen the benefits. All eBooks are promoted extensively through e-mail newsletters, full-page solo ad mailings, social media throughout Prime Publishing’s craft and food sites, and distribution on Amazon and Apple. While eBooks are heavily promoted on the site and in e-mail newsletters for the first 30 days, the promotion of the brand and eBook never expire, earning millions of impressions through permanent Prime Publishing media and third party media placements.


Prime Publishing works to develop both collaborative eBooks with multiple sponsors and eBooks for individual brands. To celebrate National Craft Month, partnered with 18 companies, including lead partner, Michaels, to create a free collaborative eBook with a variety of projects that any craft enthusiast can enjoy, bringing together some of the biggest names in the industry.


Prime Publishing’s also teamed up with Lion Brand Yarns to produce a sponsored eBook, Lion Brand’s New Fall Collection, featuring Lion Brand Yarn exclusively throughout the eBook. That particular eBook generated over 100,000 downloads on the web site and another 75,000 downloads on Apple and Amazon.


In addition to sponsored eBooks, Prime Publishing also offers tandem product reviews and giveaways. Large-scale giveaways, such as‘s Kitchenaid Slow Cooker giveaway, provide value to the client and consumer alike. Not only do the consumers get the opportunity to win a high-value product that is within their realm of interest, but the client gets an extensive amount of promotion to this specific consumer base through product reviews, recipes and photos using the product, full-page solo ad mailings, and extensive promotion throughout newsletters and social media.

Readers always know that the promotion is sponsored since it is clearly identified. But a new craft project or a recipe, perhaps with a contest and/or eBook that clearly says it is an advertisement, simply resonates better with the consumer than just a standard ad. Advertorials lead to very high engagement, recall and product use. Whether through sponsored eBooks, product reviews, or giveaways, advertorials are a beneficial option for Prime Publishing, its clients, and its readership, providing valuable content from industry leaders.

RecipeLion Recognized as Top Publisher

Northbrook, IL – has been recognized by the Mequoda group, a consulting service for online publishing. RecipeLion’s unique visitor traffic has multiplied sevenfold from when it was when it was first founded in 2009. Mequoda cited Prime Publishing’s mastery of the publishing trifecta: selecting content, driving traffic and converting visitors.

Much of RecipeLion’s success comes from the editors’ weekly analyses where the top performing recipes, articles, and searches are reviewed and promoted to provide consumers with the most in-demand content. The company works with some of the best bloggers internationally to select, curate and feature the best recipes and food related content. The company also has an in-house test kitchen. Not only does RecipeLion draw in its audience through featuring the trendiest recipes, but it provides a number of other avenues to engage its audience, including free eCookbooks, active social media pages, and recipe collection pages.

Once the audience gets to the web site, RecipeLion has four different avenues to encourage visitors to sign up for their free eNewsletter, a technique that Ed Coburn, Chief Content Officer and Lead Consultant of Mequoda Group, says is “subscription website marketing at its best.”

By interspersing its advertisements with top-quality content, RecipeLion has mastered the art of balancing quality content with intelligent marketing. The icing on the cake comes from RecipeLion’s strong relationships with food bloggers, regularly featured on the web site, in eNewsletters, and on the blog. “These efforts combined provide a natural buzz in the foodie community and an occasional quality link back to our site,” says Stuart Hochwert, president and CEO of Prime Publishing, LLC.

By engaging the audience on multiple platforms, RecipeLion has proven itself to be a mainstay in the online publishing industry.

Prime Publishing Named LiveIntent’s Publisher of the Week

Northbrook, IL – Prime Publishing, LLC has been named LiveIntent’s Publisher of the Week. LiveIntent allows advertisers and publishers to provide the best-matched ads for each publication, maximizing their marketing value.

Prime Publishing was noted for adopting the LiveIntent Bid Manager (LBM) platform. Prime’s dual focus on attaining new subscribers while appealing to current subscribers is aided by LiveIntent’s Custom Audience technology, a tool aimed at showing the most relevant advertisements to each consumer, creating a personalized user experience every time. The Custom Audience technology not only helps publishers reach out to a wider audience, but it helps re-engage the inactive consumers.

A January 2014 article by LiveIntent notes that e-mail marketing was found to be 40x more effective than Twitter and Facebook marketing combined in acquiring customers. 91% of consumers still check their e-mail daily, despite the drop in usage from 2008–2012.

E-Mail Marketing More Valuable Than Social Media

The difference, Nick Dujnic from LiveIntent claims, is intent. “The act of opening an email is, in itself, a commitment to its content,” Dujnic said. “Whereas in social feeds, like Facebook and Twitter, the content a person sees is incidental to the reason they might be present there. When a person opens and [sic] email, the content is the reason.”

LiveIntent’s Custom Audience technology is one way to take advantage of this highly engaged audience. Prime Publishing’s strategy to maximize the potential in an engaged consumer has put them on the cutting edge of digital marketing.

Prime Publishing Unites Craft Companies and Bloggers at CHA Event

Northbrook, IL – The warm California sunshine was a welcome surprise to many bloggers, companies, exhibitors, and press personnel at this year’s Craft & Hobby Association 2014 Mega Show in Anaheim, CA, held at the Anaheim Convention Center from January 10-14, 2014.  With 450 exhibitors and several hundred attendants, the 2014 Mega Show is the world’s largest crafting show and is a wonderful networking opportunity for all those who attend.

Wanting to help companies and bloggers come together in a more intimate setting, the editors of Prime Publishing held the 2nd annual Blogger Networking Event on Saturday, January 11th.  With fifteen company sponsors and more than 100 bloggers and designers in attendance, the Blogger Networking Event has created quite the buzz on the CHA show floor and has become one of the most sought-after tickets at CHA.  Time and again, this event proves to be a valuable and beneficial way to bring the best companies and the best bloggers in the crafting industry together for a night of fun, food, and awesome networking opportunities.

“This event was so charged up, the room was loud and it was so hardcore,” said Michael Sellick, the crochet designer behind The Crochet Crowd.  “Everywhere you looked, there was social engagement, laughter, connection, and opportunities for all.  Of any networking events I have attended, EVER, this will be one that I will long remember.”

Bloggers were able to enjoy cocktails, a free food buffet, and 5-10 minutes of talk time with each sponsoring company.  Bloggers also went home with four bags full of swag from the participating companies and now have the opportunity to use those products to create a project of their own design and post it to  The winning project (to be determined by popular vote) will be awarded a $1,000.00 cash prize.  All the submissions will also be included in an upcoming free eBook that will live on

Prime Publishing, LLC President and CEO Stuart Hochwert with Craft and Hobby Association President and CEO Andrej Suskavcevic

Prime Publishing, LLC President and CEO Stuart Hochwert with Craft and Hobby Association (CHA) President and CEO Andrej Suskavcevic

Feedback from the event has been overwhelmingly positive. Sellick added, “That probably has been the MOST powerful networking event I have ever attended. The fact that you couldn’t bring the room in order because the networking was so hot speaks volumes.”

Bloggers and companies meeting with one another. Photo courtesy of Michael Sellick

Bloggers and companies meeting with one another. Photo courtesy of Michael Sellick

Additional photos of the event can be seen on the Prime Publishing site or by visiting

Company sponsors included: Coats & Clark, Consumer Crafts, Design Masters, Elmer’s, Fiskars, I Love to Create, Krylon, Leisure Arts, Lion Brand Yarn, Plaid Enterprises, Polyform Products, Rit Dye, SureTech-Duck Brand, Simplicity, and Sizzix.

Prime Publishing, LLC Speaks at 2014 Craft and Hobby Mega Show

Northbrook, IL – Chris Wright, Director of Sales & Marketing for Prime Publishing, LLC, and Simone Collins, Craft Editorial Director and Social Media Director for Prime Publishing, LLC, spoke at the 2014 Craft and Hobby Mega Show, hosted by the Craft & Hobby Association (CHA) in Anaheim, California on January 13th, 2014. CHA is an international, not-for-profit trade association, consisting of thousands of member companies engaged in the design, manufacture, distribution, and retail sales of products in the nearly $30 billion U.S. craft and hobby industry.

Wright’s seminar, entitled ROI Focused Advertising – Online & In Print, discussed how to compare the value of print magazines vs national online options. Attendees learned how to determine the true circulation of a magazine or verify the number of visitors to a site.

The seminar discussed in-depth what line items to track to determine ROI, such as media and creative expenses, income, COGS, and lifetime value of the customer. In addition, free tools such as the Statement of Ownership, Management & Circulation,, and essential things to look for to determine quality. Additionally, a quick how-to on Google Adwords, Craigslist, and were included as sources. The session finished with examples of bad advertising and what to include in an ad to make sure it is successful. The seminar used specific examples from craft print publications as well as Prime’s community of craft newsletters and solo emails to demonstrate effective ads and added value options.

Collins’s seminar, entitled Be An Author in 2 Hours or Less, taught the attendees about the benefits of offering eBooks to consumers and the step-by-step guide to bringing those eBook ideas into reality.

Attendees learned the differences in creating eBooks on behalf of retailers, bloggers, and manufacturers and the pros and cons of creating free eBooks versus paid eBooks. Collins also discussed the key elements of publishing a great eBook, including how to choose the best content, how to create an eye-catching design, and how to successfully publish the finished product. By using these techniques, attendees learned how to create an eBook that can help grow one’s business, generate growth, and provide value to the consumer.

Prime Publishing, LLC was launched in 2009 and today has 24 websites focused on providing consumers with niche craft and recipe content.  Each site is supported with an eNewsletter and its own Facebook, Pinterest, Twitter, and YouTube channels.

Stitch and Unwind Shines with Awesome Crochet Blogger Award

Northbrook, IL – Stitch and Unwind is the official blog for AllFreeCrochet, AllFreeeCrochetAfghanPatterns and AllFreeKnitting. Many loyal crocheters, knitters, bloggers and enthusiasts visit the Stitch and Unwind blog daily, but this time the blog was awarded with the 2013 Awesome Crochet Blogger Award from Kathryn Vercillo, blogger of Crochet Concupiscence.

The Awesome Crochet Blogger Award is when Kathryn celebrates 30+ of the best crochet bloggers on the web. The blog gets recognition that Kathryn thinks they are doing something amazing. “I read about 300 crochet blogs regularly so I’d like to think that I have a good grasp on the pulse of the crochet blogging world.”

When a blog rounds up the best free crochet patterns into one location, it’s extremely helpful to the crochet enthusiast about what project they might work up next; it’s great inspiration and a great place to find other bloggers. These roundups link to the patterns for bloggers to use, which is why the blog is worth recognizing.

Kathryn chose Stitch and Unwind as the winning blog of the year because it “regularly does crochet pattern roundups linking to various free crochet patterns from their network. What I love most is their themes, some of which are common themes that many of us are interested in working (such as round ripple afghan patterns) and others that are truly unique and inspirational (such as tribal crochet patterns). Each post includes a personable introduction to the theme. The links to the free crochet patterns are sometimes sorted by subcategories within the theme.” Stitch and Unwind usually gets over 100,000 visits per month.

For those who have visited the blog, they know they can find just what they’re looking for. And for those who haven’t, be sure you check it out for your next project. On behalf of Prime Publishing and the Stitch and Unwind blog, we’d like to thank Kathryn for her dedication to our blog as well as the amazing award itself. Here’s to an exciting New Year!


Christine Weiher, Editorial Community Manager
Prime Publishing


About Prime Publishing:

Prime Publishing LLC was established in 1995 as a traditional niche book publishing company. Today, they are an Internet Media Company that operates web sites, eMagazines, and communities focused on the niche areas of crafting and cooking. A full list of web properties, free newsletters and free eBooks can be found at


New Site,, Offers The Best In Country Cooking

Northbrook, IL —  Traditional Southern cooking is an iconic symbol of American culture and remains the most recognizable of the United States’ regional cuisines.  Even those who are not from the South continue to make and enjoy classic dishes that originated south of the Mason-Dixon Line. In order to bring the best Southern dishes to everyday, at-home cooks, we are pleased to introduce Prime Publishing LLC’s new Southern cooking recipe website,

Recently, a growing interest in comfort food has spread from the South to other parts of the country. According to the 2012 Zagat guide, the popularity of Southern food is on the rise. More and more recipes are emerging that reflect a fusion between traditional Southern cooking and other regions’ influences. Virginia Willis, a Southern chef and food writer, recently stated, “It’s nice to see other Americans learn about our cuisine, and hopefully, learn more truth about the true nature of Southern cooking.” It seems that every day, people around the country are discovering that just because they aren’t from the South doesn’t mean that Southern food doesn’t have a place in their kitchen. offers place for born-and-bred Southerners and Yankees alike to come together in search of authentic Southern fare. FaveSouthernRecipes offers readers recipes for grits, classic biscuit recipes, authentic Southern cornbread recipes, and a myriad of other comforting foods. No matter what sort of recipes readers are seeking, they will undoubtedly be able to find what they want on

Be sure to visit Prime Publishing LLC’s brand-new Southern cooking site,, at and sign up for the free e-mail newsletter, Everyday Southern Comfort.


Kaitlin Weiler, Editor
Prime Publishing LLC

About is committed to bringing you an extensive collection of Southern comfort recipes for every occasion. On our site, you will find hundreds of free recipes that are quick and easy to prepare. Our goal is to help everyday, at-home cooks prepare authentic Southern food recipes in their own kitchens.


About Prime Publishing LLC

Prime Publishing LLC was established in 1995 as a traditional niche book publishing company. The company created its first web site in 1996. Today, we are an Internet Media Company that operates web site communities and e-mail newsletters in the areas of crafting, home decor, wellness, diet, and cooking.

New Site:

Northbrook, IL – Prime Publishing LLC, a leader in multi-platform cooking and crafting brands, has just launched its newest site, Remaining consistent with Prime’s other brands, informs, inspires, and engages international audiences, though this time through the universal love for romance. Offering advice, tutorials, giveaways, reviews, tips, and inspiration, the site presents brides-to-be, wedding enthusiasts, young dreamers, friends, and families with everything needed to create their own happily ever after.

As costs of weddings continue to rise, interest in do-it-yourself celebrations does so as well. In fact, Splendid Insights, a company devoted to wedding and lifestyle market research, released a study in 2010 showing that interest in DIY weddings has increased 126% since 2007. Liene Stevens, an expert on business and consumer behavior for the wedding industry, argues that this is partly due to the desire for creative expression. Whether you buy that reasoning or not, the DIY wedding fad has become a standard that’s here to stay, and wants to help brides and their trusted cohorts by putting everything they need in one place.

Visit the site for bridal shower ideas, decoration tutorials, tips on creating the perfect seating chart, advice on keeping the marriage young, and, of course, DIY crafts. Because offers information on everything from the engagement to the happily ever after, the site appeals to more than just brides-to-be: her friends planning the shower, the newlywed looking for anniversary ideas, the guest looking for gift ideas, and everyone in between.

Be sure to visit Prime Publishing LLC’s brand-new DIY wedding site, at and sign up for their eNewsletter, The Wedding Planner, which will deliver brilliant tips, tricks, and tutorials right to your inbox.

Jaclyn Holtzman, Editor

Published by:
Prime Publishing LLC
3400 Dundee Rd Suite 220
Northbrook, Il 60062


As our name promises, is a web site devoted to DIY wedding crafts of all sorts! welcomes all brides-to-be and wedding enthusiasts in search of the best wedding crafts. You’ll find hundreds of free projects and ideas for weddings, bridal showers, and other wedding-related events.

About Prime Publishing LLC

Prime Publishing LLC was established in 1995 as a traditional niche book publishing company. The company created its first web site in 1996. Today, we are an Internet Media Company that operates web site communities and e-mail newsletters in the areas of crafting, home decor, wellness, diet, and cooking.