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View Points

Not too long ago CBS, NBC and ABC networks controlled over 90% of all broadcast dollars due to their
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There is a growing sophistication of Internet users, who are spending less time at portals and direc
Read More
DMA Insight says that 99% of us check our e-mails every day, and in fact the typical person checks h
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News

Prime Publishing Wins Two Email Hero Awards February 24 , 2020

Northbrook, IL— Prime Publishing received two honors in the second-annual Email Hero Awards, which recognizes the best of the best in ema  more

Prime Publishing Hosts Fifth Annual Prayer Shawls for Charity Drive December 30 , 2019

Northbrook, IL — AllFreeCrochet and AllFreeKnitting proudly partnered with Rush University Medical Center and JourneyCare during Nove  more

Prime Publishing Launches SEO Consultation Services November 20 , 2019

Northbrook, IL — Prime Publishing, LLC is pleased to announce the launch of its search engine optimization (SEO) consultation services fo  more

Viewpoints

1:1 Email Mailings

E-mail is about 1:1 people-based marketing.  People subscribe to, open, and read emails.  And because email is people based, brands can tie tremendous amounts of data, including transactional behavioral data points, to an individual profile that can be used for segmentation and targeting on a real 1:1 basis. Just look at the scale and reach of major retailers in the US who are shifting from Sunday inserts to 1:1 e-mail mailings. Targeting active consumers provides an ROI that is unmatched by any other marketing channel in existence.

Communications

DMA Insight says that 99% of us check our e-mails every day, and in fact the typical person checks his/her e-mail 20 times every day. When the only way to get e-mail was on your desktop computer, people would check it periodically. But now that e-mail is available 365/24/7 on your smartphone, people have actually expanded their use of e-mail. And according to E-Marketer, the median ROI of e-mail marketing is four times greater than any other digital marketing channel.

Consumer Marketing

There is a growing sophistication of Internet users, who are spending less time at portals and directly seeking specialized content at more focused sites. The consumer market is clearly fragmenting.

Broadcasting

Not too long ago CBS, NBC and ABC networks controlled over 90% of all broadcast dollars due to their mass consumer reach. As cable television gave consumers choice, networks share of broadcast dollars declined. Today, this number continues to fall and network television gets less than 50% of broadcast advertising dollars. As well, television has lost broadcast dollars to other media, primarily the Internet.