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View Points

Not too long ago CBS, NBC and ABC networks controlled over 90% of all broadcast dollars due to their
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There is a growing sophistication of Internet users, who are spending less time at portals and direc
Read More
DMA Insight says that 99% of us check our e-mails every day, and in fact the typical person checks h
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News

Prime Publishing Rises to Challenges of 2020 December 28 , 2020

Northbrook, IL Prime Publishing had an incredibly busy 2020, rising to the challenges of the Covid-19 pandemic and engaging its readers   more

FaveCrafts Hosts Successful Virtual Crochet Class November 24 , 2020

Northbrook, IL — FaveCrafts and I Like Crochet successfully hosted a virtual crochet class with the famous crochet designer, Marly Bird.  more

FaveCrafts Hosts Successful Online Knitting Class November 13 , 2020

Northbrook, IL — FaveCrafts and I Like Knitting proudly partnered with the famous knitting designer, Marly Bird last month for our first-  more

Viewpoints

1:1 Email Mailings

E-mail is about 1:1 people-based marketing.  People subscribe to, open, and read emails.  And because email is people based, brands can tie tremendous amounts of data, including transactional behavioral data points, to an individual profile that can be used for segmentation and targeting on a real 1:1 basis. Just look at the scale and reach of major retailers in the US who are shifting from Sunday inserts to 1:1 e-mail mailings. Targeting active consumers provides an ROI that is unmatched by any other marketing channel in existence.

Communications

DMA Insight says that 99% of us check our e-mails every day, and in fact the typical person checks his/her e-mail 20 times every day. When the only way to get e-mail was on your desktop computer, people would check it periodically. But now that e-mail is available 365/24/7 on your smartphone, people have actually expanded their use of e-mail. And according to E-Marketer, the median ROI of e-mail marketing is four times greater than any other digital marketing channel.

Consumer Marketing

There is a growing sophistication of Internet users, who are spending less time at portals and directly seeking specialized content at more focused sites. The consumer market is clearly fragmenting.

Broadcasting

Not too long ago CBS, NBC and ABC networks controlled over 90% of all broadcast dollars due to their mass consumer reach. As cable television gave consumers choice, networks share of broadcast dollars declined. Today, this number continues to fall and network television gets less than 50% of broadcast advertising dollars. As well, television has lost broadcast dollars to other media, primarily the Internet.