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View Points

Not too long ago CBS, NBC and ABC networks controlled over 90% of all broadcast dollars due to their
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There is a growing sophistication of Internet users, who are spending less time at portals and direc
Read More
DMA Insight says that 99% of us check our e-mails every day, and in fact the typical person checks h
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News

Prime Publishing Receives Two Honorable Mentions in ReturnPath’s Hero Awards May 28 , 2019

Northbrook, IL—ReturnPath's 2019 Email Hero Awards were recently announced, and Prime Publishing, LLC, was the recipient of honorable men  more

Prime Publishing Welcomes Bloggers in First PrimeCon May 23 , 2019

Northbrook, IL—Prime Publishing, LLC hosted its first-ever blogger conference from May 16–17, 2019 at their main office in Northbrook,   more

RecipeLion Cookbook Featured in Relish Magazine April 17 , 2019

Northbrook, IL—RecipeLion's The Lighten Up Cookbook was featured in the May 2019 issue of Relish Magazine. In an article entitled "Super   more

Viewpoints

1:1 Email Mailings

E-mail is about 1:1 people-based marketing.  People subscribe to, open, and read emails.  And because email is people based, brands can tie tremendous amounts of data, including transactional behavioral data points, to an individual profile that can be used for segmentation and targeting on a real 1:1 basis. Just look at the scale and reach of major retailers in the US who are shifting from Sunday inserts to 1:1 e-mail mailings. Targeting active consumers provides an ROI that is unmatched by any other marketing channel in existence.

Communications

DMA Insight says that 99% of us check our e-mails every day, and in fact the typical person checks his/her e-mail 20 times every day. When the only way to get e-mail was on your desktop computer, people would check it periodically. But now that e-mail is available 365/24/7 on your smartphone, people have actually expanded their use of e-mail. And according to E-Marketer, the median ROI of e-mail marketing is four times greater than any other digital marketing channel.

Consumer Marketing

There is a growing sophistication of Internet users, who are spending less time at portals and directly seeking specialized content at more focused sites. The consumer market is clearly fragmenting.

Broadcasting

Not too long ago CBS, NBC and ABC networks controlled over 90% of all broadcast dollars due to their mass consumer reach. As cable television gave consumers choice, networks share of broadcast dollars declined. Today, this number continues to fall and network television gets less than 50% of broadcast advertising dollars. As well, television has lost broadcast dollars to other media, primarily the Internet.