April 17, 2013
March 30, 2013
March 29, 2013
Northbrook, IL — FaveQuilts.com has recently finished up its brand new survey to learn more about what quilters across the web are most interes
Northbrook, IL – According to Livestrong.com, parent-child bonding is increased when the parent is a stay-at-home mom or dad. Since the stay-at
Northbrook, IL — Recently, AllFreeCasseroleRecipes conducted a survey to get more insight into what our AllFreeCasseroleRecipes fans love most
e-Mail Newsletters – opt-in newsletter subscribers that deliver a scaled, quality audience. All of whom are engaged in topics pertinent to their home and lifestyle.
Fact: Consumers prefer email as a primary method of communications in their personal and business capacities. In fact, 67 percent of respondents prefer email as a communications channel over other online vehicles and 65 percent believe this will continue to be the case in five years according to Habeas.
A recent Forrester Research report on e-mail open rates does a great job of driving home a basic tenet of e-mail marketing: the importance of relevance. When consumers were asked to identify things that influenced them to open an e-mail, “Your Interests” was cited by nearly 60 percent of respondents. “Your needs at the time” was second, with more than 50 percent of consumers calling it an influence. Both of these answers point directly to the targeting, relevance and impact offered by niche content e-mail newsletters.
Likewise, eMarketer estimates e-mail ad spending will jump to $677 million in 2011, from $492 million in 2008.
A complete list of our e-mail newsletters can be found at www.primenewsletters.com